Rascasse Audience Intelligence

BeBe Winans Audience in United States

A data profile of the people who buy, follow and care about BeBe Winans in United States — modelled from more than twelve digital signal sources. BeBe Winans has an estimated audience of 288,564 people in United States.

#16among Gospel in United States#12332among Person in United States#7199in Music & Radio

The average BeBe Winans fan in United States is 41.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Florida.

Top brand affinities include QVC, FedEx, Mortgage loans, with strongest over-indexing on QVC (7.47× the country average).

Demographically, the BeBe Winans audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BeBe Winans fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for QVC.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BeBe Winans profile in United States.

Audience size
289K
in United States
Gender
72.2%♀
27.8% male
Age
41.0
average years
Country rank
#49312
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BeBe Winans fans

72.2% are female, 27.8% are male, average age 41.0.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for BeBe Winans audience in United States
MetricValue
Female72.2%
Male27.8%
Average age41.0
Estimated audience size288,564
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the BeBe Winans audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4929%
50+18%
Fig. 04

Worldwide distribution

78.2%

of the worldwide BeBe Winans audience comes from United States.

Worldwide audience distribution share by country for BeBe Winans
CountryShare
United States78.2%
South Africa8.5%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BeBe Winans audience in United States is strongest.

Fig. 05

Top regions by affinity

BeBe Winans fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~7K2.80×
02Georgia~20K2.49×
03Louisiana~9K2.35×
04Alabama~10K2.33×
05Maryland~10K2.23×
06South Carolina~10K2.15×
07Tennessee~10K2.00×
08North Carolina~20K1.87×
09Washington, District of Columbia~2K1.71×
10Arkansas~4K1.56×
11Virginia~10K1.51×
12Delaware~1K1.51×
13Missouri~7K1.39×
14Michigan~10K1.37×
15Florida~20K1.12×
16Oklahoma~4K1.12×
17Texas~30K1.11×
18Illinois~10K1.10×
19Ohio~10K1.08×
20Indiana~6K1.03×
21Kentucky~4K0.99×
22Pennsylvania~9K0.90×
23Kansas~2K0.89×
24West Virginia~1K0.85×
25Alaska<1K0.85×
26Vermont<1K0.85×
27New Jersey~6K0.84×
28North Dakota<1K0.83×
29South Dakota<1K0.81×
30Montana<1K0.80×
31New York~10K0.79×
32Wisconsin~3K0.77×
33Rhode Island<1K0.76×
34Nevada~2K0.74×
35Nebraska~1K0.74×
36Maine<1K0.74×
37Connecticut~2K0.73×
38Hawaii<1K0.73×
39New Hampshire<1K0.73×
40Idaho~1K0.71×
41Iowa~2K0.69×
42New Mexico~1K0.69×
43Arizona~4K0.61×
44Utah~2K0.60×
45Minnesota~3K0.59×
46Colorado~3K0.57×
47Oregon~2K0.56×
48Washington~3K0.53×
49California~20K0.52×
50Massachusetts~3K0.51×
Fig. 06

Affinity by region

Affinity by region — BeBe Winans, United States
0.51×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BeBe Winans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BeBe Winans audience
#·InterestCategoryAffinity×
01RonaldinhoSports15.32×
02Leicester City F.C.Sports15.32×
03Crystal Palace F.C.Sports15.32×
04Thandie NewtonMovies & TV11.34×
05Lil DuvalMovies & TV10.69×
06Breast pumpKids & Family8.32×
07QVCMovies & TV7.47×
08FedExBusiness & Career5.31×
09LotteryGames5.03×
10Discount storesShopping4.30×
11Mortgage loansBusiness & Career3.83×
12TV talkshowsMovies & TV3.15×
13TMZInternet & Social Media3.10×
14Shopping mallsShopping3.02×
15Vehicle insuranceCars & Mobility3.00×
16McDonald'sFood & Beverages2.42×
17Google DriveTechnology & Electronics2.25×
18ReligionBusiness & Career2.02×
19PinterestInternet & Social Media1.97×
20FurnitureHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BeBe Winans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BeBe Winans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Family OrientationCONSERVATISM2.02×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BeBe Winans audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Early Adopter MentalityPOWER0.76×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BeBe Winans have in United States?

BeBe Winans has an estimated audience of 288,564 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of BeBe Winans fans?

72.2% of BeBe Winans fans are female, 27.8% are male, with an average age of 41.0 years.

03

Which brands do BeBe Winans fans like most?

BeBe Winans fans show strongest brand affinity for QVC (7.47×), FedEx (5.31×), and Mortgage loans (3.83×) over the country average.

04

Where do BeBe Winans fans live in United States?

BeBe Winans fans in United States are most concentrated in Texas (reach ~30K), Georgia (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do BeBe Winans fans also like?

Beyond BeBe Winans itself, the audience over-indexes on FedEx (5.31×), Mortgage loans (3.83×), Discount stores (4.3×), and Ronaldinho (15.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BeBe Winans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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