BeBe Winans Audience in United States

BeBe Winans logo

BeBe Winans has an estimated audience of 298,582 people in United States. 72.2% are female, 27.8% are male, average age 41.0. Top regions: Texas, Georgia, Florida. Top brand affinities: Mackenzie Foy, Penn & Teller, Whataburger, Alaskan Husky, Litter box.

The average BeBe Winans fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Mackenzie Foy, Penn & Teller, Whataburger, with strongest over-indexing on Mackenzie Foy (15.32× the country average). Demographically, the BeBe Winans audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Gospel

Demographics of BeBe Winans fans

Demographic split for BeBe Winans audience in United States
MetricValue
Female72.2%
Male27.8%
Average age41.0
Estimated audience size298,582

Audience persona

The typical BeBe Winans fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for BeBe Winans in United States
RegionReachAffinity
Texas30,1241.17×
Georgia24,6552.68×
Florida21,7501.08×
California17,5390.53×
North Carolina17,3661.93×
New York14,4870.87×
Maryland13,1812.57×
Illinois12,0801.21×
Tennessee11,8961.99×
Virginia11,8921.64×
Michigan11,5041.47×
Ohio10,3801.13×
South Carolina10,3722.31×
Alabama9,7302.33×
Louisiana9,6002.49×
Pennsylvania8,9800.89×
Mississippi7,0412.86×
New Jersey6,8010.9×
Missouri6,4551.34×
Indiana5,6221.03×
Arkansas3,7981.54×
Oklahoma3,6591.1×
Kentucky3,5480.95×
Arizona3,4190.56×
Wisconsin3,2430.72×
Washington2,7140.45×
Massachusetts2,5370.43×
Colorado2,3660.5×
Connecticut2,0590.69×
Nevada1,9930.69×
Minnesota1,9540.46×
Washington, District of Columbia1,8822.1×
Kansas1,6900.72×
Oregon1,3730.4×
Delaware1,3131.59×
Iowa1,0810.44×
West Virginia9080.65×
Nebraska6910.46×
New Mexico5940.4×
Hawaii5040.39×
Utah4790.18×
Rhode Island3920.41×
Idaho3830.26×
Maine3300.31×
New Hampshire3100.26×
South Dakota2340.34×
Alaska2200.34×
North Dakota2170.35×
Montana2140.26×
Wyoming1470.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BeBe Winans audience
BrandAffinityCategory
Mackenzie Foy15.32×Fashion & Accessoires
Penn & Teller11.69×Movies & TV
Whataburger2.26×Food & Beverages
Alaskan Husky18.75×Pets & Animals
Litter box1.63×Pets & Animals
Monogram2.36×Home & Garden
On the Border Mexican Grill & Cantina3.78×Food & Beverages
Mortgage insurance2.45×Business & Career
Bully (2011 film)3.59×Movies & TV
Kendra Scott1.52×Fashion & Accessoires
Nurse education1.57×Kids & Family
Hebe2.99×Home & Garden
Soldering iron1.5×Home & Garden
Anderson Silva (kickboxer)4.55×Sports
19 Kids and Counting2.35×Movies & TV
Home staging2.17×Home & Garden
The Journey (1959 film)7.39×Movies & TV
Snow White (Fables)4.04×Literature
Public speaking1.59×Politics & Society
Dental hygienist2.69×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BeBe Winans audience
TraitClusterScore
Luxury OrientationPREMIUM1.34
IndulgenceJOY1.31
Quality AwarenessPREMIUM1.29
PatriotismCONSERVATISM1.28
CreativityOPEN1.26
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for BeBe Winans
CountryShare
United States78.9%
South Africa8.2%
United Kingdom4.5%

See BeBe Winans audiences in other countries

More Gospel audiences in United States

Frequently asked questions

How many fans does BeBe Winans have in United States?

BeBe Winans has an estimated audience of 298,582 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of BeBe Winans fans?

72.2% of BeBe Winans fans are female, 27.8% are male, with an average age of 41.0 years.

Which brands do BeBe Winans fans like most?

BeBe Winans fans show strongest brand affinity for Mackenzie Foy (15.32×), Penn & Teller (11.69×), and Whataburger (2.26×) over the country average.

Where do BeBe Winans fans live in United States?

BeBe Winans fans in United States are most concentrated in Texas (reach 30,124), Georgia (reach 24,655), and Florida (reach 21,750). These three regions account for the largest share of the active audience.

What other brands do BeBe Winans fans also like?

Beyond BeBe Winans itself, the audience over-indexes on Penn & Teller (11.69×), Whataburger (2.26×), Alaskan Husky (18.75×), and Litter box (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BeBe Winans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.