Beeswax Audience in United States

Beeswax logo

Beeswax has an estimated audience of 2,013,731 people in United States. 75.6% are female, 24.4% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Beeswax fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Beeswax audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Beeswax fans

Demographic split for Beeswax audience in United States
MetricValue
Female75.6%
Male24.4%
Average age40.8
Estimated audience size2,013,731

Audience persona

The typical Beeswax fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Beeswax in United States
RegionReachAffinity
California202,8620.92×
Texas167,0480.96×
Florida123,3050.9×
New York99,1630.88×
Georgia68,5111.1×
Illinois63,7320.95×
Ohio63,5791.02×
Pennsylvania63,3310.93×
North Carolina61,7451.02×
Michigan60,1801.14×
Virginia47,1300.96×
Tennessee45,6081.13×
Washington40,0900.99×
Indiana39,7671.08×
New Jersey39,4240.77×
Alabama36,7191.31×
Minnesota35,7781.24×
Missouri35,1711.08×
Massachusetts32,9770.83×
Arizona32,2020.78×
Louisiana30,6571.18×
Maryland30,2220.87×
South Carolina29,8800.99×
Wisconsin29,1730.96×
Colorado28,6660.9×
Kentucky27,6311.09×
Oregon25,4641.1×
Oklahoma24,7851.11×
Mississippi20,3141.22×
Arkansas19,7071.19×
Iowa18,4801.11×
Connecticut18,3840.91×
Utah17,8840.99×
Nevada15,4960.8×
Kansas15,4900.98×
Idaho11,6991.16×
New Mexico10,9181.08×
West Virginia10,3541.1×
Nebraska9,6650.96×
Maine8,3631.16×
New Hampshire7,2940.92×
Montana7,1711.28×
Hawaii7,1280.82×
Rhode Island5,1690.81×
South Dakota4,5330.97×
Delaware4,3690.79×
North Dakota4,2441.03×
Washington, District of Columbia4,1990.69×
Alaska4,0520.94×
Vermont3,3360.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beeswax audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Women's empowerment1.55×Politics & Society
Guayas Province12.25×Travel & Leisure
Ghar (film)17.29×Movies & TV
Tierra Cali2.58×Travel & Leisure
Janitor2.08×Home & Garden
Hebe1.97×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beeswax audience
TraitClusterScore
SustainabilityBALANCE2.29
Design AffinityPREMIUM1.74
DIY MentalityTHRILL1.46
Healthy LifestyleBALANCE1.39
IndividualismJOY1.38
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Beeswax
CountryShare
United States41.5%
United Kingdom12.5%
Canada6.2%

See Beeswax audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Beeswax have in United States?

Beeswax has an estimated audience of 2,013,731 people in United States, concentrated in California and Texas.

What is the gender split and age of Beeswax fans?

75.6% of Beeswax fans are female, 24.4% are male, with an average age of 40.8 years.

Which brands do Beeswax fans like most?

Beeswax fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Beeswax fans live in United States?

Beeswax fans in United States are most concentrated in California (reach 202,862), Texas (reach 167,048), and Florida (reach 123,305). These three regions account for the largest share of the active audience.

What other brands do Beeswax fans also like?

Beyond Beeswax itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beeswax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.