Ben Hogan Audience in United States

Ben Hogan has an estimated audience of 323,667 people in United States. 19.6% are female, 80.4% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Justin Rose, Ryder Cup, Autism Awareness, Diabetes mellitus awareness, Solitaire.

The average Ben Hogan fan in United States is 43.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Justin Rose, Ryder Cup, Autism Awareness, with strongest over-indexing on Justin Rose (57.27× the country average). Demographically, the Ben Hogan audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Ben Hogan fans

Demographic split for Ben Hogan audience in United States
MetricValue
Female19.6%
Male80.4%
Average age43.8
Estimated audience size323,667

Audience persona

The typical Ben Hogan fan in United States is more male, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Justin Rose.

Top regions in United States

Top regions ranked by reach for Ben Hogan in United States
RegionReachAffinity
Texas37,7261.36×
California31,5090.89×
Florida23,0461.05×
New York15,0340.83×
Pennsylvania11,7581.08×
Ohio11,7111.17×
North Carolina11,4541.18×
Georgia10,9921.1×
Illinois10,7581×
Michigan9,8131.16×
Tennessee7,5991.17×
Virginia7,4810.95×
New Jersey7,3490.89×
Arizona6,9891.06×
South Carolina6,9651.43×
Massachusetts6,9341.09×
Indiana6,4961.1×
Missouri5,7271.1×
Alabama5,2521.16×
Wisconsin5,1721.06×
Washington5,1560.79×
Colorado4,9260.97×
Minnesota4,8451.04×
Kentucky4,7321.17×
Oklahoma4,4971.25×
Louisiana4,4541.07×
Maryland4,0350.73×
Connecticut3,6971.14×
Oregon3,5310.95×
Utah3,2161.11×
Iowa2,9361.1×
Arkansas2,8611.07×
Kansas2,7281.07×
Nevada2,6310.84×
Mississippi2,4090.9×
Nebraska1,7801.1×
Idaho1,5820.97×
West Virginia1,3590.9×
Hawaii1,3380.96×
New Mexico1,2960.8×
New Hampshire1,2170.95×
Rhode Island1,1441.11×
Maine1,0020.86×
Montana8910.99×
Washington, District of Columbia8410.86×
Delaware6170.69×
South Dakota5920.79×
Vermont5390.95×
North Dakota5270.79×
Alaska3730.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Hogan audience
BrandAffinityCategory
Justin Rose57.27×Sports
Ryder Cup19.96×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Solitaire14.7×Games
PGA Tour8.54×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Brooks Koepka24.69×Sports
Tiger Woods10.4×Sports
Income tax13.19×Business & Career
TopGolf9.55×Sports
Kia Sportage21.25×Cars & Mobility
PGA TOUR Superstore29.75×Shopping
The Players Championship29.36×Sports
Houston Astros6.74×Sports
Hulk Hogan14.25×Sports
Charles, Prince of Wales18.87×Politics & Society
LPGA8.89×Sports
Golf2.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Hogan audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
Career OrientationPOWER1.14
Sports ActivityPOWER1.13
Early Adopter MentalityPOWER1.13
Risk AppetiteTHRILL1.12
PatriotismCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Ben Hogan
CountryShare
United States68.4%
United Kingdom12.4%
Canada5.5%

See Ben Hogan audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Ben Hogan have in United States?

Ben Hogan has an estimated audience of 323,667 people in United States, concentrated in Texas and California.

What is the gender split and age of Ben Hogan fans?

19.6% of Ben Hogan fans are female, 80.4% are male, with an average age of 43.8 years.

Which brands do Ben Hogan fans like most?

Ben Hogan fans show strongest brand affinity for Justin Rose (57.27×), Ryder Cup (19.96×), and Autism Awareness (19.03×) over the country average.

Where do Ben Hogan fans live in United States?

Ben Hogan fans in United States are most concentrated in Texas (reach 37,726), California (reach 31,509), and Florida (reach 23,046). These three regions account for the largest share of the active audience.

What other brands do Ben Hogan fans also like?

Beyond Ben Hogan itself, the audience over-indexes on Ryder Cup (19.96×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Solitaire (14.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Hogan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.