Rascasse Audience Intelligence

Bernard Arnault Audience in United States

A data profile of the people who buy, follow and care about Bernard Arnault in United States — modelled from more than twelve digital signal sources. Bernard Arnault has an estimated audience of 403,864 people in United States.

#87among Entrepreneur in United States#10219among Person in United States#2549in Business & Career

The average Bernard Arnault fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Airbnb, Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Airbnb (2.93× the country average).

Demographically, the Bernard Arnault audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bernard Arnault fan in United States is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Airbnb.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bernard Arnault profile in United States.

Audience size
404K
in United States
Gender
5.0%♀
95.0% male
Age
32.5
average years
Country rank
#41405
Person in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bernard Arnault fans

5.0% are female, 95.0% are male, average age 32.5.

Fig. 02

Gender split

5.0%
Female
95.0%
Male
Demographic split for Bernard Arnault audience in United States
MetricValue
Female5.0%
Male95.0%
Average age32.5
Estimated audience size403,864
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Bernard Arnault audience in United States
Age bracketShare%
16-1920%
20-2939%
30-3932%
40-493%
50+5%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Bernard Arnault audience comes from United States.

Worldwide audience distribution share by country for Bernard Arnault
CountryShare
United States18.9%
Germany14.8%
Brazil13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bernard Arnault audience in United States is strongest.

Fig. 05

Top regions by affinity

Bernard Arnault fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.55×
02New York~40K1.51×
03Florida~50K1.34×
04California~70K1.32×
05New Jersey~20K1.28×
06Massachusetts~10K1.25×
07Idaho~3K1.21×
08Arizona~10K1.18×
09Connecticut~6K1.17×
10Washington~10K1.16×
11Hawaii~3K1.16×
12Nevada~6K1.13×
13Georgia~20K1.12×
14Maryland~10K1.12×
15Virginia~10K1.11×
16Illinois~20K1.10×
17Texas~50K1.09×
18Rhode Island~2K1.07×
19Utah~5K1.03×
20Minnesota~7K0.98×
21Alabama~7K0.98×
22Pennsylvania~20K0.96×
23Michigan~10K0.96×
24Colorado~8K0.96×
25Oregon~6K0.96×
26North Carolina~10K0.95×
27Indiana~9K0.95×
28New Hampshire~2K0.95×
29Louisiana~6K0.94×
30Alaska~1K0.94×
31Ohio~10K0.93×
32Tennessee~10K0.93×
33Nebraska~2K0.92×
34Maine~2K0.92×
35Arkansas~4K0.90×
36North Dakota<1K0.89×
37Missouri~7K0.88×
38Delaware~1K0.88×
39Vermont<1K0.88×
40Wisconsin~7K0.87×
41South Carolina~7K0.87×
42Kentucky~6K0.87×
43Oklahoma~5K0.87×
44Iowa~4K0.86×
45Kansas~3K0.86×
46Montana~1K0.86×
47Mississippi~3K0.83×
48South Dakota<1K0.83×
49New Mexico~2K0.80×
50West Virginia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Bernard Arnault, United States
0.75×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bernard Arnault audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bernard Arnault audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility6.38×
02Touring motorcycleCars & Mobility6.38×
03Cruiser (motorcycle)Cars & Mobility6.38×
04SupermotoCars & Mobility6.12×
05Motorcycle accessoriesCars & Mobility4.59×
06Chopper (motorcycle)Cars & Mobility4.34×
07UberCars & Mobility3.54×
08Antique carCars & Mobility3.51×
09Custom motorcycleCars & Mobility3.41×
10AirbnbTravel & Leisure2.93×
11Extreme sportSports2.56×
12Mortgage loansBusiness & Career2.09×
13Google NewsNews2.03×
14InnovationBusiness & Career1.82×
15PodcastMusic & Radio1.81×
16Discount TireShopping1.80×
17MotorcyclesCars & Mobility1.71×
18GolfSports1.62×
19Google MapsInternet & Social Media1.61×
20E-booksLiterature1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bernard Arnault audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bernard Arnault audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.73×
Early Adopter MentalityPOWER1.56×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bernard Arnault audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.86×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bernard Arnault have in United States?

Bernard Arnault has an estimated audience of 403,864 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bernard Arnault fans?

5.0% of Bernard Arnault fans are female, 95.0% are male, with an average age of 32.5 years.

03

Which brands do Bernard Arnault fans like most?

Bernard Arnault fans show strongest brand affinity for Airbnb (2.93×), Motorcycle helmet (6.38×), and Touring motorcycle (6.38×) over the country average.

04

Where do Bernard Arnault fans live in United States?

Bernard Arnault fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bernard Arnault fans also like?

Beyond Bernard Arnault itself, the audience over-indexes on Motorcycle helmet (6.38×), Touring motorcycle (6.38×), Motorcycle accessories (4.59×), and Cruiser (motorcycle) (6.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bernard Arnault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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