Rascasse Audience Intelligence

Best Friends Animal Society Audience in United States

A data profile of the people who buy, follow and care about Best Friends Animal Society in United States — modelled from more than twelve digital signal sources. Best Friends Animal Society has an estimated audience of 3,311,560 people in United States.

#52among NGO / Political Party in United States#205in Pets & Animals

The average Best Friends Animal Society fan in United States is 40.0 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, New York.

Top brand affinities include Cyndi Lauper, Charli XCX, Khan Academy, with strongest over-indexing on Cyndi Lauper (16.76× the country average).

Demographically, the Best Friends Animal Society audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Best Friends Animal Society fan in United States is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Cyndi Lauper.

Category: Pets & Animals · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Best Friends Animal Society profile in United States.

Audience size
3.3M
in United States
Gender
68.2%♀
31.8% male
Age
40.0
average years
Country rank
#9462
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Best Friends Animal Society fans

68.2% are female, 31.8% are male, average age 40.0.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Best Friends Animal Society audience in United States
MetricValue
Female68.2%
Male31.8%
Average age40.0
Estimated audience size3,311,560
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Best Friends Animal Society audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Best Friends Animal Society audience comes from United States.

Worldwide audience distribution share by country for Best Friends Animal Society
CountryShare
United States91.6%
United Kingdom1.4%
Italy1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Best Friends Animal Society audience in United States is strongest.

Fig. 05

Top regions by affinity

Best Friends Animal Society fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K18.52×
02Arkansas~200K7.49×
03New York~300K1.54×
04California~400K1.02×
05Wyoming~5K1.02×
06Montana~7K0.81×
07Alaska~6K0.79×
08Nevada~20K0.78×
09North Dakota~5K0.77×
10Maine~9K0.76×
11South Dakota~6K0.76×
12Idaho~10K0.74×
13Rhode Island~7K0.71×
14New Hampshire~9K0.70×
15Delaware~6K0.70×
16West Virginia~10K0.69×
17Virginia~50K0.68×
18New Mexico~10K0.68×
19Colorado~30K0.66×
20Hawaii~9K0.66×
21Pennsylvania~70K0.65×
22Oregon~20K0.65×
23Washington, District of Columbia~6K0.65×
24New Jersey~50K0.64×
25Iowa~20K0.64×
26Nebraska~10K0.64×
27Arizona~40K0.62×
28Connecticut~20K0.62×
29Mississippi~20K0.61×
30Oklahoma~20K0.60×
31Kansas~20K0.60×
32Wisconsin~30K0.57×
33Washington~40K0.56×
34Missouri~30K0.55×
35South Carolina~30K0.52×
36Massachusetts~30K0.51×
37Louisiana~20K0.51×
38Kentucky~20K0.51×
39Maryland~30K0.50×
40Georgia~50K0.49×
41Alabama~20K0.49×
42North Carolina~50K0.48×
43Indiana~30K0.48×
44Minnesota~20K0.48×
45Tennessee~30K0.47×
46Ohio~50K0.46×
47Michigan~40K0.45×
48Florida~100K0.43×
49Illinois~50K0.43×
50Texas~100K0.42×
Fig. 06

Affinity by region

Affinity by region — Best Friends Animal Society, United States
0.42×1.00×18.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Best Friends Animal Society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Best Friends Animal Society audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires22.98×
02Cyndi LauperMusic & Radio16.76×
03Charli XCXMusic & Radio13.33×
04Dog agilityPets & Animals9.13×
05This Is Us (TV series)Movies & TV8.03×
06Khan AcademyBusiness & Career7.52×
07Once Upon a Time (TV series)Movies & TV7.08×
08PetcoShopping3.87×
09Diaper bagKids & Family3.53×
10Pet sittingPets & Animals3.33×
11Sustainable energyHome & Garden3.27×
12Veterinary medicineBusiness & Career3.14×
13French BulldogPets & Animals2.80×
14Charitable organizationPolitics & Society2.78×
15MetaphysicsBusiness & Career2.77×
16BulldogPets & Animals2.70×
17Planet FitnessSports2.53×
18Pet foodPets & Animals2.37×
19Nonprofit organizationPolitics & Society2.09×
20DogsPets & Animals1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Best Friends Animal Society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Best Friends Animal Society audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.97×
PatriotismCONSERVATISM1.95×
Pet OwnershipJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Best Friends Animal Society audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
IndulgenceJOY0.88×
Quality AwarenessPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Best Friends Animal Society have in United States?

Best Friends Animal Society has an estimated audience of 3,311,560 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Best Friends Animal Society fans?

68.2% of Best Friends Animal Society fans are female, 31.8% are male, with an average age of 40.0 years.

03

Which brands do Best Friends Animal Society fans like most?

Best Friends Animal Society fans show strongest brand affinity for Cyndi Lauper (16.76×), Charli XCX (13.33×), and Khan Academy (7.52×) over the country average.

04

Where do Best Friends Animal Society fans live in United States?

Best Friends Animal Society fans in United States are most concentrated in Utah (reach ~500K), California (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Best Friends Animal Society fans also like?

Beyond Best Friends Animal Society itself, the audience over-indexes on Charli XCX (13.33×), Khan Academy (7.52×), Irina Shayk (22.98×), and Dog agility (9.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Best Friends Animal Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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