Best Friends Animal Society Audience in United States

Best Friends Animal Society has an estimated audience of 3,310,586 people in United States. 68.2% are female, 31.8% are male, average age 40.0. Top regions: Utah, California, New York. Top brand affinities: Pet insurance, Charli XCX, Irina Shayk, Horoscope, Cyndi Lauper.

The average Best Friends Animal Society fan in United States is 40.0 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, California, New York. Top brand affinities include Pet insurance, Charli XCX, Irina Shayk, with strongest over-indexing on Pet insurance (26.5× the country average). Demographically, the Best Friends Animal Society audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: NGO / Political Party · Subtype: Charity

Demographics of Best Friends Animal Society fans

Demographic split for Best Friends Animal Society audience in United States
MetricValue
Female68.2%
Male31.8%
Average age40.0
Estimated audience size3,310,586

Audience persona

The typical Best Friends Animal Society fan in United States is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet insurance.

Top regions in United States

Top regions ranked by reach for Best Friends Animal Society in United States
RegionReachAffinity
Utah512,92717.3×
California422,2901.16×
New York210,2741.14×
Arkansas201,5597.39×
Texas124,6050.44×
Florida106,2180.47×
Virginia67,0500.83×
Georgia53,1070.52×
Pennsylvania50,4440.45×
New Jersey50,4100.6×
Illinois48,1630.44×
North Carolina46,5490.47×
Ohio44,4520.44×
Washington39,2190.59×
Arizona37,8410.56×
Michigan37,7950.44×
Colorado35,1250.67×
Massachusetts34,7470.53×
Wisconsin28,7150.58×
Missouri27,5330.52×
Nevada26,8480.84×
Tennessee26,8340.4×
Maryland26,3040.46×
Indiana24,9280.41×
Oregon23,7750.63×
South Carolina21,7780.44×
Minnesota19,2410.41×
Connecticut19,1310.58×
Oklahoma17,7170.48×
Alabama16,6540.36×
Iowa15,3490.56×
Louisiana15,0090.35×
Kentucky14,0880.34×
Kansas13,2840.51×
Mississippi10,3990.38×
Idaho10,0900.61×
Maine8,6880.73×
Nebraska8,4560.51×
New Mexico8,3220.5×
New Hampshire6,9820.54×
Montana6,1100.67×
West Virginia5,5740.36×
Hawaii5,5080.39×
Rhode Island5,4110.51×
Wyoming4,9601.01×
Washington, District of Columbia4,7030.47×
Vermont3,8390.66×
Delaware3,5750.39×
Alaska2,4480.35×
South Dakota2,2980.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Best Friends Animal Society audience
BrandAffinityCategory
Pet insurance26.5×Pets & Animals
Charli XCX21.21×Music & Radio
Irina Shayk29.75×Fashion & Accessoires
Horoscope9.14×Health
Cyndi Lauper13.48×Music & Radio
Petco4.49×Shopping
Planet Fitness3.03×Sports
Diaper bag4.89×Kids & Family
Dungeons & Dragons7.08×Games
Hobby Lobby2.45×Home & Garden
Khan Academy4.92×Business & Career
Whole grain8.28×Food & Beverages
Pet food2.57×Pets & Animals
Day trading6.46×Business & Career
Dog agility6.26×Pets & Animals
Once Upon a Time (TV series)8.03×Movies & TV
Metaphysics2.89×Business & Career
Aldi1.9×Shopping
Clarinet4.46×Music & Radio
Veterinary medicine2.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Best Friends Animal Society audience
TraitClusterScore
Pet OwnershipJOY1.72
SustainabilityBALANCE1.65
Risk AppetiteTHRILL1.54
Luxury OrientationPREMIUM1.48
Family OrientationCONSERVATISM1.43
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Best Friends Animal Society
CountryShare
United States91.6%
United Kingdom1.4%
Italy1.0%

See Best Friends Animal Society audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Best Friends Animal Society have in United States?

Best Friends Animal Society has an estimated audience of 3,310,586 people in United States, concentrated in Utah and California.

What is the gender split and age of Best Friends Animal Society fans?

68.2% of Best Friends Animal Society fans are female, 31.8% are male, with an average age of 40.0 years.

Which brands do Best Friends Animal Society fans like most?

Best Friends Animal Society fans show strongest brand affinity for Pet insurance (26.5×), Charli XCX (21.21×), and Irina Shayk (29.75×) over the country average.

Where do Best Friends Animal Society fans live in United States?

Best Friends Animal Society fans in United States are most concentrated in Utah (reach 512,927), California (reach 422,290), and New York (reach 210,274). These three regions account for the largest share of the active audience.

What other brands do Best Friends Animal Society fans also like?

Beyond Best Friends Animal Society itself, the audience over-indexes on Charli XCX (21.21×), Irina Shayk (29.75×), Horoscope (9.14×), and Cyndi Lauper (13.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Friends Animal Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.