Rascasse Audience Intelligence

Betty Friedan Audience in United States

A data profile of the people who buy, follow and care about Betty Friedan in United States — modelled from more than twelve digital signal sources. Betty Friedan has an estimated audience of 278,629 people in United States.

#7among Writer in United States#12554among Person in United States#1304in Literature

The average Betty Friedan fan in United States is 46.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Amnesty International, Cyndi Lauper, Renewable energy, with strongest over-indexing on Amnesty International (33.58× the country average).

Demographically, the Betty Friedan audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Betty Friedan fan in United States is more female, around 46.1 years old, with strong Individualism tendencies and a notable affinity for Amnesty International.

Category: Literature · Type: Person · Subtype: Writer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betty Friedan profile in United States.

Audience size
279K
in United States
Gender
100.0%♀
0.0% male
Age
46.1
average years
Country rank
#50187
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Betty Friedan fans

100.0% are female, 0.0% are male, average age 46.1.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Betty Friedan audience in United States
MetricValue
Female100.0%
Male0.0%
Average age46.1
Estimated audience size278,629
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Betty Friedan audience in United States
Age bracketShare%
16-190%
20-2916%
30-3926%
40-4930%
50+28%
Fig. 04

Worldwide distribution

90.5%

of the worldwide Betty Friedan audience comes from United States.

Worldwide audience distribution share by country for Betty Friedan
CountryShare
United States90.5%
Germany5.7%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betty Friedan audience in United States is strongest.

Fig. 05

Top regions by affinity

Betty Friedan fans by region: top regions in United States
#RegionReachAffinity×
01Texas~40K1.71×
02Washington, District of Columbia~1K1.39×
03Massachusetts~8K1.36×
04Connecticut~4K1.28×
05Vermont<1K1.22×
06Illinois~10K1.21×
07California~40K1.19×
08New York~20K1.18×
09New Jersey~8K1.18×
10Minnesota~5K1.15×
11Pennsylvania~10K1.14×
12New Hampshire~1K1.14×
13Oklahoma~4K1.12×
14Washington~6K1.11×
15Oregon~4K1.11×
16Maryland~5K1.09×
17Wisconsin~5K1.07×
18Nebraska~2K1.07×
19Utah~3K1.05×
20Virginia~7K1.04×
21Delaware<1K1.01×
22Michigan~7K0.99×
23Kansas~2K0.98×
24Maine<1K0.98×
25Rhode Island<1K0.98×
26South Dakota<1K0.98×
27North Dakota<1K0.98×
28Mississippi~2K0.97×
29North Carolina~8K0.96×
30Indiana~5K0.96×
31Missouri~4K0.96×
32Ohio~8K0.94×
33Colorado~4K0.93×
34Montana<1K0.93×
35Alaska<1K0.93×
36Idaho~1K0.91×
37Georgia~8K0.89×
38Arizona~5K0.89×
39Iowa~2K0.89×
40Nevada~2K0.88×
41New Mexico~1K0.88×
42South Carolina~4K0.87×
43West Virginia~1K0.86×
44Florida~20K0.85×
45Alabama~3K0.84×
46Kentucky~3K0.84×
47Tennessee~5K0.83×
48Louisiana~3K0.83×
49Hawaii<1K0.82×
50Arkansas~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Betty Friedan, United States
0.80×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betty Friedan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betty Friedan audience
#·InterestCategoryAffinity×
01Amnesty InternationalPolitics & Society33.58×
02Human Rights WatchPolitics & Society18.76×
03Cyndi LauperMusic & Radio13.70×
04Nobel Peace PrizePolitics & Society13.30×
05Urban agricultureBusiness & Career7.57×
06Non-alcoholic beverageFood & Beverages5.99×
07Charlize TheronMovies & TV5.65×
08Renewable energyBusiness & Career5.05×
09Public transportCars & Mobility3.67×
10Weather forecastingHome & Garden3.61×
11The New York TimesNews3.58×
12Barack ObamaPolitics & Society2.89×
13InnovationBusiness & Career2.78×
14Nonprofit organizationPolitics & Society2.74×
15CNNMovies & TV2.44×
16RedditInternet & Social Media2.20×
17PodcastMusic & Radio1.94×
18PinterestInternet & Social Media1.85×
19AirbnbTravel & Leisure1.80×
20XInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betty Friedan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betty Friedan audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.26×
TraditionCONSERVATISM1.98×
Career OrientationPOWER1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betty Friedan audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.45×
Luxury OrientationPREMIUM0.49×
TravellingTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Betty Friedan have in United States?

Betty Friedan has an estimated audience of 278,629 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Betty Friedan fans?

100.0% of Betty Friedan fans are female, 0.0% are male, with an average age of 46.1 years.

03

Which brands do Betty Friedan fans like most?

Betty Friedan fans show strongest brand affinity for Amnesty International (33.58×), Cyndi Lauper (13.7×), and Renewable energy (5.05×) over the country average.

04

Where do Betty Friedan fans live in United States?

Betty Friedan fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Betty Friedan fans also like?

Beyond Betty Friedan itself, the audience over-indexes on Cyndi Lauper (13.7×), Renewable energy (5.05×), Non-alcoholic beverage (5.99×), and Nobel Peace Prize (13.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Betty Friedan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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