Rascasse Audience Intelligence

Beverly Center Target Market in United States

A data profile of the people who buy, follow and care about Beverly Center in United States — modelled from more than twelve digital signal sources. Beverly Center has an estimated audience of 456,697 people in United States.

#18among Shopping mall in United States#3987among Brand in United States#540in Shopping

The average Beverly Center fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Major League Soccer, Women's soccer, CONCACAF Gold Cup, with strongest over-indexing on Major League Soccer (14.98× the country average).

Demographically, the Beverly Center audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beverly Center fan in United States is more female, around 32.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Major League Soccer.

Category: Shopping · Type: Brand · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beverly Center profile in United States.

Audience size
457K
in United States
Gender
62.3%♀
37.7% male
Age
32.2
average years
Country rank
#38628
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beverly Center

62.3% are female, 37.7% are male, average age 32.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Beverly Center audience in United States
MetricValue
Female62.3%
Male37.7%
Average age32.2
Estimated audience size456,697
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Beverly Center audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3923%
40-4915%
50+4%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Beverly Center audience comes from United States.

Worldwide audience distribution share by country for Beverly Center
CountryShare
United States98.9%
Germany0.8%
Italy0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverly Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Beverly Center customers by region in United States
#RegionReachAffinity×
01California~300K33.17×
02Nevada~6K1.33×
03Hawaii~2K0.96×
04Alaska<1K0.90×
05Vermont<1K0.89×
06South Dakota<1K0.88×
07North Dakota<1K0.88×
08Washington, District of Columbia~1K0.86×
09Montana~1K0.86×
10West Virginia~2K0.85×
11Delaware~1K0.85×
12Maine~1K0.84×
13Rhode Island~1K0.84×
14New Hampshire~1K0.82×
15Idaho~2K0.79×
16Mississippi~3K0.78×
17Nebraska~2K0.78×
18New Mexico~2K0.78×
19Washington~7K0.76×
20Oregon~4K0.76×
21Arkansas~3K0.76×
22Iowa~3K0.72×
23Kansas~3K0.72×
24New York~20K0.70×
25Oklahoma~3K0.70×
26Kentucky~4K0.69×
27Louisiana~4K0.68×
28Utah~3K0.68×
29Connecticut~3K0.67×
30Arizona~6K0.66×
31Alabama~4K0.66×
32Colorado~4K0.62×
33South Carolina~4K0.62×
34Maryland~5K0.61×
35Wisconsin~4K0.60×
36Massachusetts~5K0.59×
37Missouri~4K0.59×
38Minnesota~4K0.58×
39Tennessee~5K0.57×
40Illinois~8K0.56×
41Indiana~5K0.56×
42Michigan~6K0.53×
43New Jersey~6K0.53×
44Georgia~7K0.52×
45Virginia~6K0.52×
46North Carolina~6K0.48×
47Pennsylvania~7K0.47×
48Ohio~6K0.47×
49Texas~20K0.44×
50Florida~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Beverly Center, United States
0.44×1.00×33.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverly Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverly Center audience
#·InterestCategoryAffinity×
01Major League SoccerSports14.98×
02Women's soccerSports14.98×
03CONCACAF Gold CupSports14.98×
04NJ/NY Gotham FCSports14.98×
05WeChatInternet & Social Media8.86×
06Los Angeles FCSports7.50×
07Los Angeles KingsSports7.13×
08Single-family detached homeHome & Garden3.92×
09Mineral waterFood & Beverages3.09×
10First class travelTravel & Leisure2.51×
11FedExBusiness & Career2.30×
12Shopping mallsShopping2.19×
13AirbnbTravel & Leisure2.04×
14InnovationBusiness & Career2.04×
15SubwayFood & Beverages2.03×
16Trader Joe'sShopping1.95×
17Discount storesShopping1.86×
18CVS PharmacyShopping1.82×
19WalgreensShopping1.77×
20Mortgage loansBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverly Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverly Center audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.08×
Quality AwarenessPREMIUM1.92×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverly Center audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.75×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beverly Center's target market in United States?

Beverly Center's target market in United States covers an estimated 456,697 people, concentrated in California and New York.

02

What is the gender split and age of Beverly Center customers?

62.3% of the Beverly Center audience are female, 37.7% are male, with an average age of 32.2 years.

03

Which brands do Beverly Center fans like most?

Beverly Center fans show strongest brand affinity for Major League Soccer (14.98×), Women's soccer (14.98×), and CONCACAF Gold Cup (14.98×) over the country average.

04

Where do Beverly Center fans live in United States?

Beverly Center fans in United States are most concentrated in California (reach ~300K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Beverly Center fans also like?

Beyond Beverly Center itself, the audience over-indexes on Women's soccer (14.98×), CONCACAF Gold Cup (14.98×), Airbnb (2.04×), and Shopping malls (2.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beverly Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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