Rascasse Audience Intelligence

Billy Preston Audience in United States

A data profile of the people who buy, follow and care about Billy Preston in United States — modelled from more than twelve digital signal sources. Billy Preston has an estimated audience of 585,305 people in United States.

#51among R&B in United States#7946among Person in United States#4600in Music & Radio

The average Billy Preston fan in United States is 51.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include George Michael, Religion, CNN, with strongest over-indexing on George Michael (17.06× the country average).

Demographically, the Billy Preston audience skews more male with an average age of 51.9, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Billy Preston fan in United States is more male, around 51.9 years old, with strong Spirituality tendencies and a notable affinity for George Michael.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billy Preston profile in United States.

Audience size
585K
in United States
Gender
19.8%♀
80.2% male
Age
51.9
average years
Country rank
#33314
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Billy Preston fans

19.8% are female, 80.2% are male, average age 51.9.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Billy Preston audience in United States
MetricValue
Female19.8%
Male80.2%
Average age51.9
Estimated audience size585,305
Fig. 03

Age distribution

Ø 51.9
average years
Age distribution of the Billy Preston audience in United States
Age bracketShare%
16-194%
20-294%
30-397%
40-4930%
50+55%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Billy Preston audience comes from United States.

Worldwide audience distribution share by country for Billy Preston
CountryShare
United States86.9%
Germany7.7%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billy Preston audience in United States is strongest.

Fig. 05

Top regions by affinity

Billy Preston fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.27×
02Maryland~10K1.25×
03Connecticut~7K1.23×
04New York~40K1.22×
05Delaware~2K1.22×
06Rhode Island~2K1.21×
07Pennsylvania~20K1.19×
08New Jersey~20K1.19×
09Missouri~10K1.19×
10Illinois~20K1.16×
11Washington, District of Columbia~2K1.16×
12Vermont~1K1.16×
13Louisiana~8K1.15×
14Kansas~5K1.14×
15Michigan~20K1.12×
16Maine~2K1.12×
17Tennessee~10K1.11×
18New Hampshire~2K1.10×
19Ohio~20K1.08×
20Virginia~10K1.08×
21Oregon~7K1.07×
22North Carolina~20K1.06×
23Minnesota~8K1.06×
24Georgia~20K1.05×
25South Carolina~9K1.03×
26Mississippi~5K1.03×
27Washington~10K1.02×
28Wisconsin~8K1.02×
29California~60K1.01×
30Indiana~10K1.00×
31Kentucky~7K1.00×
32Alabama~7K0.96×
33Colorado~8K0.95×
34Arkansas~4K0.94×
35New Mexico~3K0.93×
36Florida~30K0.91×
37Iowa~4K0.91×
38Montana~1K0.91×
39Oklahoma~5K0.90×
40Nevada~5K0.90×
41West Virginia~2K0.90×
42Nebraska~2K0.89×
43Arizona~10K0.85×
44Alaska<1K0.82×
45Texas~40K0.81×
46North Dakota<1K0.81×
47Hawaii~2K0.80×
48South Dakota<1K0.79×
49Idaho~2K0.78×
50Utah~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Billy Preston, United States
0.66×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billy Preston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billy Preston audience
#·InterestCategoryAffinity×
01George MichaelMusic & Radio17.06×
02Life insuranceBusiness & Career3.93×
03TV game showsMovies & TV3.45×
04TV talkshowsMovies & TV3.35×
05Barack ObamaPolitics & Society3.29×
06ReligionBusiness & Career3.28×
07CNNMovies & TV2.94×
08Local newsNews2.75×
09Breaking newsMovies & TV2.71×
10InsuranceBusiness & Career2.44×
11BankingBusiness & Career2.32×
12Health careBusiness & Career2.21×
13XInternet & Social Media2.12×
14MedicineBusiness & Career2.09×
15WalmartShopping2.07×
16RecipesFood & Beverages2.00×
17SmartphonesTechnology & Electronics2.00×
18CookingFood & Beverages1.95×
19Home improvementHome & Garden1.83×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billy Preston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billy Preston audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.28×
Need for SecurityCONSERVATISM2.44×
TraditionCONSERVATISM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billy Preston audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.30×
Design AffinityPREMIUM0.49×
TravellingTHRILL0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Billy Preston have in United States?

Billy Preston has an estimated audience of 585,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Billy Preston fans?

19.8% of Billy Preston fans are female, 80.2% are male, with an average age of 51.9 years.

03

Which brands do Billy Preston fans like most?

Billy Preston fans show strongest brand affinity for George Michael (17.06×), Religion (3.28×), and CNN (2.94×) over the country average.

04

Where do Billy Preston fans live in United States?

Billy Preston fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Billy Preston fans also like?

Beyond Billy Preston itself, the audience over-indexes on Religion (3.28×), CNN (2.94×), Breaking news (2.71×), and TV talkshows (3.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Billy Preston audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Billy Preston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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