Billy Preston Audience in United States

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Billy Preston has an estimated audience of 548,133 people in United States. 19.8% are female, 80.2% are male, average age 51.9. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Whataburger, Mortgage insurance, Commercial mortgage, Lebanese cuisine.

The average Billy Preston fan in United States is 51.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Whataburger, Mortgage insurance, with strongest over-indexing on Natural rubber (4.2× the country average). Demographically, the Billy Preston audience skews more male with an average age of 51.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Billy Preston fans

Demographic split for Billy Preston audience in United States
MetricValue
Female19.8%
Male80.2%
Average age51.9
Estimated audience size548,133

Audience persona

The typical Billy Preston fan in United States is more male, around 51.9 years old, with strong Spirituality tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Billy Preston in United States
RegionReachAffinity
California62,8791.04×
Texas39,5860.84×
New York37,9321.24×
Florida34,3190.92×
Pennsylvania23,0621.25×
Illinois22,6161.24×
Ohio19,3241.14×
North Carolina18,1981.1×
New Jersey17,2311.24×
Georgia17,2301.02×
Michigan16,4841.15×
Virginia15,0531.13×
Massachusetts14,7671.37×
Tennessee12,3361.12×
Washington11,5781.05×
Maryland11,5081.22×
Missouri11,2981.28×
Indiana10,0901.01×
Minnesota9,1521.17×
Wisconsin9,0201.09×
Colorado8,8281.02×
South Carolina8,5171.03×
Arizona7,9790.71×
Louisiana7,5851.07×
Oregon7,0181.12×
Connecticut6,8261.24×
Kentucky6,8240.99×
Alabama5,9710.78×
Oklahoma5,6740.93×
Kansas5,2091.21×
Nevada4,6440.88×
Iowa4,2940.95×
Arkansas4,1740.92×
Mississippi3,9990.89×
Utah2,9590.6×
Nebraska2,4300.88×
New Hampshire2,4031.11×
New Mexico2,3520.86×
Maine2,2861.16×
Rhode Island2,1671.24×
West Virginia2,0080.79×
Idaho1,9050.69×
Delaware1,8521.22×
Washington, District of Columbia1,7691.07×
Hawaii1,6140.68×
Montana1,2680.83×
Vermont1,1631.21×
South Dakota7680.61×
North Dakota6780.6×
Alaska5770.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billy Preston audience
BrandAffinityCategory
Natural rubber4.2×Cars & Mobility
Whataburger2×Food & Beverages
Mortgage insurance1.62×Business & Career
Commercial mortgage2×Business & Career
Lebanese cuisine2.23×Food & Beverages
Dalit4.03×Politics & Society
Cantù1.65×Travel & Leisure
Iguala2.27×Travel & Leisure
Cachorros2×Pets & Animals
Cachaça3.17×Food & Beverages
Albert Hammond, Jr.3.75×Music & Radio
Indiana University School of Medicine1.91×Business & Career
Alan Greenspan1.52×Business & Career
Roaming1.54×Technology & Electronics
Taranto1.71×Travel & Leisure
Night Shift Nurses3.2×Literature
Piatto2.07×Travel & Leisure
René Higuita1.88×Sports
IUniverse1.64×Literature
Assassin's Creed II: Discovery1.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billy Preston audience
TraitClusterScore
SpiritualityBALANCE1.65
Urban LifestyleOPEN1.25
Need for SecurityCONSERVATISM1.21
Family OrientationCONSERVATISM1.11
TraditionCONSERVATISM1.07
Community OrientationOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Billy Preston
CountryShare
United States86.4%
Germany8.0%
Italy5.6%

See Billy Preston audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Billy Preston have in United States?

Billy Preston has an estimated audience of 548,133 people in United States, concentrated in California and Texas.

What is the gender split and age of Billy Preston fans?

19.8% of Billy Preston fans are female, 80.2% are male, with an average age of 51.9 years.

Which brands do Billy Preston fans like most?

Billy Preston fans show strongest brand affinity for Natural rubber (4.2×), Whataburger (2×), and Mortgage insurance (1.62×) over the country average.

Where do Billy Preston fans live in United States?

Billy Preston fans in United States are most concentrated in California (reach 62,879), Texas (reach 39,586), and New York (reach 37,932). These three regions account for the largest share of the active audience.

What other brands do Billy Preston fans also like?

Beyond Billy Preston itself, the audience over-indexes on Whataburger (2×), Mortgage insurance (1.62×), Commercial mortgage (2×), and Lebanese cuisine (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billy Preston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.