Rascasse Audience Intelligence

Black Bike Week Audience in United States

A data profile of the people who buy, follow and care about Black Bike Week in United States — modelled from more than twelve digital signal sources. Black Bike Week has an estimated audience of 645,743 people in United States.

#372among Event in United States#919in Cars & Mobility

The average Black Bike Week fan in United States is 42.3 years old, more male, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, Florida.

Top brand affinities include J&P Cycles, Teyana Taylor, Internet celebrity, with strongest over-indexing on J&P Cycles (50.58× the country average).

Demographically, the Black Bike Week audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Bike Week fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for J&P Cycles.

Category: Cars & Mobility · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Bike Week profile in United States.

Audience size
646K
in United States
Gender
33.8%♀
66.2% male
Age
42.3
average years
Country rank
#31413
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Bike Week fans

33.8% are female, 66.2% are male, average age 42.3.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Black Bike Week audience in United States
MetricValue
Female33.8%
Male66.2%
Average age42.3
Estimated audience size645,743
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Black Bike Week audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Black Bike Week audience comes from United States.

Worldwide audience distribution share by country for Black Bike Week
CountryShare
United States95.6%
Japan0.4%
India0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Bike Week audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Bike Week fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~90K9.01×
02North Carolina~80K4.21×
03Virginia~20K1.27×
04Georgia~30K1.26×
05West Virginia~4K1.25×
06Alaska~2K1.11×
07Vermont~1K1.11×
08Maryland~10K1.08×
09North Dakota~1K1.08×
10Delaware~2K1.05×
11South Dakota~2K1.04×
12Tennessee~10K1.03×
13Montana~2K1.02×
14Washington, District of Columbia~2K1.01×
15New Hampshire~3K1.00×
16Rhode Island~2K0.99×
17Maine~2K0.97×
18Hawaii~3K0.95×
19Alabama~8K0.94×
20Kentucky~8K0.94×
21Mississippi~5K0.93×
22Idaho~3K0.93×
23Nebraska~3K0.92×
24New Mexico~3K0.92×
25Florida~40K0.90×
26Ohio~20K0.90×
27Arkansas~5K0.90×
28Kansas~5K0.89×
29Louisiana~7K0.88×
30Iowa~5K0.88×
31Oklahoma~6K0.87×
32Connecticut~6K0.87×
33Utah~5K0.87×
34Nevada~5K0.86×
35Oregon~6K0.85×
36Pennsylvania~20K0.81×
37Indiana~10K0.81×
38Missouri~8K0.81×
39Wisconsin~8K0.81×
40Michigan~10K0.80×
41Minnesota~7K0.80×
42Colorado~8K0.79×
43Arizona~10K0.78×
44Washington~10K0.78×
45Massachusetts~10K0.78×
46New Jersey~10K0.74×
47Illinois~10K0.67×
48New York~20K0.64×
49Texas~30K0.53×
50California~40K0.49×
Fig. 06

Affinity by region

Affinity by region — Black Bike Week, United States
0.49×1.00×9.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Bike Week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Bike Week audience
#·InterestCategoryAffinity×
01J&P CyclesCars & Mobility50.58×
02Orange County ChoppersCars & Mobility33.44×
03West Coast ChoppersFashion & Accessoires22.75×
04Easy RiderMovies & TV20.68×
05Katt WilliamsMovies & TV9.99×
06Teyana TaylorMovies & TV9.04×
07Russell WilsonSports8.78×
08Jamie FoxxMovies & TV8.00×
09Internet celebrityInternet & Social Media5.69×
10Touring motorcycleCars & Mobility5.14×
11Custom motorcycleCars & Mobility4.29×
12FedExBusiness & Career3.96×
13Solar energyHome & Garden3.57×
14TMZInternet & Social Media3.42×
15Vehicle insuranceCars & Mobility3.15×
16Mortgage loansBusiness & Career2.87×
17Discount storesShopping2.84×
18Pizza HutFood & Beverages2.49×
19SubwayFood & Beverages2.14×
20McDonald'sFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Bike Week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Bike Week audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Convenience OrientationPREMIUM1.98×
Urban LifestyleOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Bike Week audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Design AffinityPREMIUM0.65×
Pet OwnershipJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Bike Week have in United States?

Black Bike Week has an estimated audience of 645,743 people in United States, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of Black Bike Week fans?

33.8% of Black Bike Week fans are female, 66.2% are male, with an average age of 42.3 years.

03

Which brands do Black Bike Week fans like most?

Black Bike Week fans show strongest brand affinity for J&P Cycles (50.58×), Teyana Taylor (9.04×), and Internet celebrity (5.69×) over the country average.

04

Where do Black Bike Week fans live in United States?

Black Bike Week fans in United States are most concentrated in South Carolina (reach ~90K), North Carolina (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Black Bike Week fans also like?

Beyond Black Bike Week itself, the audience over-indexes on Teyana Taylor (9.04×), Internet celebrity (5.69×), West Coast Choppers (22.75×), and Russell Wilson (8.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Black Bike Week audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Bike Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →