Black Bike Week Audience in United States

Black Bike Week logo

Black Bike Week has an estimated audience of 646,221 people in United States. 33.8% are female, 66.2% are male, average age 42.3. Top regions: South Carolina, North Carolina, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Black Bike Week fan in United States is 42.3 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Black Bike Week audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Event

Demographics of Black Bike Week fans

Demographic split for Black Bike Week audience in United States
MetricValue
Female33.8%
Male66.2%
Average age42.3
Estimated audience size646,221

Audience persona

The typical Black Bike Week fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Black Bike Week in United States
RegionReachAffinity
South Carolina88,3969.09×
North Carolina83,7784.31×
Florida40,9510.94×
Georgia26,8111.35×
Virginia22,7131.44×
New York18,2090.5×
Texas16,9080.3×
Ohio16,7210.84×
Pennsylvania14,6050.67×
Tennessee14,3721.11×
California12,2840.17×
Michigan11,8180.7×
Maryland11,2241.01×
New Jersey9,2300.56×
Illinois8,6360.4×
Alabama8,0330.89×
Massachusetts7,4670.59×
Indiana7,0420.6×
Kentucky6,6800.82×
Louisiana5,4720.66×
West Virginia4,4951.49×
Connecticut4,0930.63×
Missouri4,0220.39×
Mississippi3,5510.67×
Arizona3,5080.27×
Oklahoma3,2910.46×
Colorado3,2780.32×
Minnesota3,2540.35×
Wisconsin3,1460.32×
Washington3,1440.24×
Arkansas2,5240.47×
Iowa2,3990.45×
Kansas2,3470.46×
Alaska2,3401.69×
New Hampshire2,2540.89×
Nevada2,1890.35×
Idaho2,1660.67×
Delaware2,0891.17×
Hawaii2,0690.74×
Montana2,0401.14×
Maine2,0200.87×
South Dakota2,0141.35×
North Dakota1,9611.48×
Wyoming1,8971.98×
Nebraska1,8920.58×
New Mexico1,8820.58×
Rhode Island1,8660.91×
Oregon1,8520.25×
Utah1,8410.32×
Vermont1,8351.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Bike Week audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Russell Wilson9.93×Sports
Teyana Taylor8.29×Movies & TV
Chuck Norris5.14×Movies & TV
Internet celebrity5.16×Internet & Social Media
MSN3.07×News
Charles, Prince of Wales18.87×Politics & Society
Atlanta Hawks6.67×Sports
Jean Paul Gaultier12.01×Fashion & Accessoires
Foot Locker4.98×Shopping
West Coast Choppers18.1×Fashion & Accessoires
TMZ2.96×Internet & Social Media
Staples (Canada)3.4×Business & Career
Minibike25.82×Cars & Mobility
Kat Dennings8.02×Movies & TV
Houston Astros4.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Bike Week audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Risk AppetiteTHRILL1.7
Luxury OrientationPREMIUM1.58
ExtroversionTHRILL1.49
Urban LifestyleOPEN1.44
Career OrientationPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Black Bike Week
CountryShare
United States95.6%
Japan0.4%
India0.3%

See Black Bike Week audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Black Bike Week have in United States?

Black Bike Week has an estimated audience of 646,221 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Black Bike Week fans?

33.8% of Black Bike Week fans are female, 66.2% are male, with an average age of 42.3 years.

Which brands do Black Bike Week fans like most?

Black Bike Week fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Black Bike Week fans live in United States?

Black Bike Week fans in United States are most concentrated in South Carolina (reach 88,396), North Carolina (reach 83,778), and Florida (reach 40,951). These three regions account for the largest share of the active audience.

What other brands do Black Bike Week fans also like?

Beyond Black Bike Week itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Bike Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.