Block paving Audience in United States

Block paving logo

Block paving has an estimated audience of 500,925 people in United States. 49.7% are female, 50.3% are male, average age 46.0. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Nationality, Mathcore, Google Home, Urban Outfitters.

The average Block paving fan in United States is 46.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Nationality, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Block paving audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Block paving fans

Demographic split for Block paving audience in United States
MetricValue
Female49.7%
Male50.3%
Average age46.0
Estimated audience size500,925

Audience persona

The typical Block paving fan in United States is balanced, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Block paving in United States
RegionReachAffinity
California22,5350.41×
Florida20,1540.59×
Texas14,8930.35×
New York11,0630.4×
Ohio7,6110.49×
Arizona6,7570.66×
Pennsylvania6,7270.4×
North Carolina6,5880.44×
Illinois6,3100.38×
Georgia6,2730.41×
New Jersey5,9370.47×
Michigan5,7480.44×
Indiana5,3840.59×
Tennessee5,2730.52×
Virginia5,2640.43×
Missouri4,6660.58×
Mississippi4,4591.08×
Wisconsin4,4180.59×
Massachusetts4,3660.44×
Oklahoma4,1960.75×
Washington4,0380.4×
Louisiana3,9640.61×
Arkansas3,9610.96×
Kentucky3,8120.61×
Alabama3,6900.53×
West Virginia3,6811.58×
Colorado3,5790.45×
Maryland3,5710.41×
Iowa3,4970.85×
South Carolina3,4900.46×
Connecticut3,4600.69×
Kansas3,4000.86×
Idaho3,3991.35×
Utah3,3710.75×
New Hampshire3,3091.68×
Hawaii3,2471.51×
Montana3,2022.3×
Nevada3,1900.66×
South Dakota3,1612.73×
Oregon3,1490.55×
North Dakota3,0772.99×
Wyoming2,9784.01×
Nebraska2,9701.18×
New Mexico2,9541.18×
Rhode Island2,9291.84×
Maine2,9271.63×
Vermont2,8803.28×
Minnesota2,7860.39×
Delaware2,6231.9×
Washington, District of Columbia1,8941.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Block paving audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality5.33×Politics & Society
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Urban Outfitters2.8×Shopping
Buying and Selling Real Estate11.08×Home & Garden
Stamp collecting5.8×Home & Garden
Home construction1.71×Home & Garden
Hebe7.23×Home & Garden
The Historian16.48×Literature
Israel2.19×Travel & Leisure
Penn & Teller8.46×Movies & TV
Minnesota1.73×Travel & Leisure
Historic site4.19×Arts & Culture
Governor of Michigan6.78×Politics & Society
Pillow1.96×Home & Garden
Goop4.52×Internet & Social Media
UK garage4.61×Music & Radio
Natural rubber1.71×Cars & Mobility
Fairy godmother6.11×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Block paving audience
TraitClusterScore
Risk AppetiteTHRILL2.45
DIY MentalityTHRILL2.33
Family OrientationCONSERVATISM2.29
PatriotismCONSERVATISM2.21
Need for SecurityCONSERVATISM1.91
TravellingTHRILL1.85

Worldwide distribution

Worldwide audience distribution share by country for Block paving
CountryShare
United Kingdom56.3%
United States33.6%
Canada4.2%

See Block paving audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Block paving have in United States?

Block paving has an estimated audience of 500,925 people in United States, concentrated in California and Florida.

What is the gender split and age of Block paving fans?

49.7% of Block paving fans are female, 50.3% are male, with an average age of 46.0 years.

Which brands do Block paving fans like most?

Block paving fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (5.33×), and Mathcore (17.5×) over the country average.

Where do Block paving fans live in United States?

Block paving fans in United States are most concentrated in California (reach 22,535), Florida (reach 20,154), and Texas (reach 14,893). These three regions account for the largest share of the active audience.

What other brands do Block paving fans also like?

Beyond Block paving itself, the audience over-indexes on Nationality (5.33×), Mathcore (17.5×), Google Home (11.66×), and Urban Outfitters (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Block paving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.