Bo Nix Audience in United States
Bo Nix has an estimated audience of 9,375,902 people in United States. 42.6% are female, 57.4% are male, average age 36.7. Top brand affinities: Google Maps, Aaron Rodgers, Capital One, Indeed.com, CarGurus.
Top brand affinities include Google Maps, Aaron Rodgers, Capital One, with strongest over-indexing on Google Maps (15.88× the country average). Demographically, the Bo Nix audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: Person · Subtype: American football
Demographics of Bo Nix fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 36.7 |
| Estimated audience size | 9,375,902 |
Audience persona
The typical Bo Nix fan in United States is more male, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.88× | Internet & Social Media |
| Aaron Rodgers | 23.7× | Sports |
| Capital One | 13.98× | Business & Career |
| Indeed.com | 14.04× | Business & Career |
| CarGurus | 15.3× | Cars & Mobility |
| Enterprise Rent-A-Car | 14.83× | Cars & Mobility |
| Circle K | 14.92× | Shopping |
| Google News | 12.27× | News |
| AccuWeather | 13.12× | Home & Garden |
| Beetlejuice | 8.94× | Movies & TV |
| Bruce Willis | 12.79× | Movies & TV |
| StubHub | 15.29× | Travel & Leisure |
| ICloud | 15.53× | Technology & Electronics |
| DeviantArt | 11.41× | Internet & Social Media |
| Khan Academy | 12.95× | Business & Career |
| Diane Keaton | 9.36× | Movies & TV |
| DuckDuckGo | 13.6× | Internet & Social Media |
| Google Earth | 14.31× | Internet & Social Media |
| Zac Efron | 13.23× | Movies & TV |
| Twin Peaks | 11.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Sports Activity | POWER | 0.98 |
| Early Adopter Mentality | POWER | 0.96 |
| LGBTQ+ Identity | OPEN | 0.93 |
| Risk Appetite | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.8% |
| Canada | 2.8% |
| Mexico | 1.6% |
See Bo Nix audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bo Nix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.