Bonbon Audience in United States
Bonbon has an estimated audience of 1,047,438 people in United States. 70.9% are female, 29.1% are male, average age 36.8. Top brand affinities: Kia Sportage, Las Vegas, FIFA Club World Cup, Honda HR-V, Madrid.
Top brand affinities include Kia Sportage, Las Vegas, FIFA Club World Cup, with strongest over-indexing on Kia Sportage (23.18× the country average). Demographically, the Bonbon audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Price Sensitivity.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Bonbon fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 36.8 |
| Estimated audience size | 1,047,438 |
Audience persona
The typical Bonbon fan in United States is more female, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.18× | Cars & Mobility |
| Las Vegas | 3.2× | Travel & Leisure |
| FIFA Club World Cup | 11.54× | Sports |
| Honda HR-V | 15.45× | Cars & Mobility |
| Madrid | 7.83× | Travel & Leisure |
| Pre-school playgroup | 17.27× | Kids & Family |
| Texas Roadhouse | 1.87× | Food & Beverages |
| Dollar General | 1.8× | Shopping |
| Milwaukee Brewers | 3.6× | Sports |
| Lyric poetry | 9.55× | Literature |
| Web server | 3.77× | Technology & Electronics |
| Diabetes mellitus awareness | 2.89× | Health |
| Kroger | 1.94× | Food & Beverages |
| Atlético Madrid | 7.25× | Sports |
| San Diego Padres | 4.89× | Sports |
| Jeep Grand Cherokee | 4.55× | Cars & Mobility |
| Real Madrid C.F. | 2.04× | Sports |
| Livemusic | 2.15× | Music & Radio |
| IHOP | 2.34× | Food & Beverages |
| Houston Astros | 3.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Creativity | OPEN | 1.27 |
| Extroversion | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.21 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| France | 13.0% |
| Mexico | 8.9% |
See Bonbon audiences in other countries
More Sweet audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Bonbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.