Bone Audience in United States

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Bone has an estimated audience of 13,422,656 people in United States. 62.6% are female, 37.4% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, JDSU, Israel, Governor of Michigan, Elsword.

The average Bone fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, JDSU, Israel, with strongest over-indexing on Historic site (6.73× the country average). Demographically, the Bone audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Bone fans

Demographic split for Bone audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.6
Estimated audience size13,422,656

Audience persona

The typical Bone fan in United States is more female, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Bone in United States
RegionReachAffinity
California1,285,9390.87×
Texas1,190,1941.03×
Florida796,2530.88×
New York562,2890.75×
Pennsylvania448,2710.99×
Georgia444,8801.08×
Ohio437,2451.06×
North Carolina411,3991.02×
Illinois402,5060.9×
Michigan394,2411.12×
Virginia305,9220.94×
Washington300,5951.12×
Arizona293,8651.07×
Tennessee293,8601.09×
Indiana280,5241.14×
Missouri257,9341.19×
New Jersey253,2500.74×
Wisconsin219,9721.09×
Massachusetts219,5750.83×
Colorado208,9510.99×
Alabama202,9641.08×
South Carolina200,8330.99×
Minnesota189,1170.98×
Maryland188,7210.82×
Kentucky188,4791.12×
Oregon178,4331.16×
Oklahoma177,6951.19×
Louisiana162,2010.94×
Utah135,9441.13×
Arkansas131,8921.19×
Iowa121,9201.1×
Kansas117,7351.11×
Nevada114,8400.88×
Connecticut108,5340.81×
Mississippi105,4660.95×
Idaho83,8491.25×
New Mexico76,3641.13×
West Virginia70,0091.12×
Nebraska68,5201.02×
New Hampshire48,0330.91×
Maine47,2500.98×
Montana43,3141.16×
Hawaii39,8650.69×
Rhode Island33,8250.79×
South Dakota31,8581.03×
North Dakota30,8551.12×
Alaska30,0701.05×
Delaware27,6090.75×
Washington, District of Columbia23,4880.58×
Vermont22,9270.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bone audience
BrandAffinityCategory
Historic site6.73×Arts & Culture
JDSU4.1×Business & Career
Israel2.67×Travel & Leisure
Governor of Michigan8.26×Politics & Society
Elsword17.73×Games
Goop5.13×Internet & Social Media
Fairy godmother6.88×Literature
Hibachi6.96×Food & Beverages
headspace7.85×Health
Wok5.49×Food & Beverages
Cherish (group)9×Music & Radio
Google Home5.02×Technology & Electronics
Vocal harmony3.4×Music & Radio
Noodle (Gorillaz)2.63×Music & Radio
Bank account1.77×Business & Career
El Paso County, Colorado8.86×Travel & Leisure
TV Fanatic7.31×Movies & TV
Jeep Wagoneer3.9×Cars & Mobility
Hipster6.49×Politics & Society
Throne of Glass4.91×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bone audience
TraitClusterScore
Risk AppetiteTHRILL1.43
Healthy LifestyleBALANCE1.33
SustainabilityBALANCE1.28
IndividualismJOY1.23
DIY MentalityTHRILL1.18
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Bone
CountryShare
United States23.0%
Thailand5.4%
Taiwan4.0%

See Bone audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Bone have in United States?

Bone has an estimated audience of 13,422,656 people in United States, concentrated in California and Texas.

What is the gender split and age of Bone fans?

62.6% of Bone fans are female, 37.4% are male, with an average age of 42.6 years.

Which brands do Bone fans like most?

Bone fans show strongest brand affinity for Historic site (6.73×), JDSU (4.1×), and Israel (2.67×) over the country average.

Where do Bone fans live in United States?

Bone fans in United States are most concentrated in California (reach 1,285,939), Texas (reach 1,190,194), and Florida (reach 796,253). These three regions account for the largest share of the active audience.

What other brands do Bone fans also like?

Beyond Bone itself, the audience over-indexes on JDSU (4.1×), Israel (2.67×), Governor of Michigan (8.26×), and Elsword (17.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.