Rascasse Audience Intelligence

Bone Audience in United States

A data profile of the people who buy, follow and care about Bone in United States — modelled from more than twelve digital signal sources. Bone has an estimated audience of 13,422,656 people in United States.

#1768among Topic in United States#111in Health

The average Bone fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Genetics, Stitch!, with strongest over-indexing on Chuck Norris (2.89× the country average).

Demographically, the Bone audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bone fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bone profile in United States.

Audience size
13.4M
in United States
Gender
62.6%♀
37.4% male
Age
42.6
average years
Country rank
#2643
Topic in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bone fans

62.6% are female, 37.4% are male, average age 42.6.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Bone audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.6
Estimated audience size13,422,656
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Bone audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Bone audience comes from United States.

Worldwide audience distribution share by country for Bone
CountryShare
United States23.0%
Thailand5.4%
Taiwan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bone audience in United States is strongest.

Fig. 05

Top regions by affinity

Bone fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~90K1.38×
02North Dakota~30K1.25×
03Montana~50K1.23×
04Arkansas~100K1.21×
05Wyoming~20K1.20×
06Oklahoma~200K1.19×
07Missouri~300K1.17×
08Oregon~200K1.17×
09Alaska~30K1.16×
10Kentucky~200K1.14×
11Utah~100K1.14×
12West Virginia~70K1.14×
13New Mexico~80K1.12×
14Kansas~100K1.11×
15South Dakota~30K1.11×
16Iowa~100K1.10×
17Georgia~500K1.09×
18Indiana~300K1.09×
19Alabama~200K1.09×
20Washington~300K1.08×
21Tennessee~300K1.07×
22Arizona~300K1.06×
23Wisconsin~200K1.05×
24Nebraska~70K1.05×
25Michigan~400K1.04×
26Maine~50K1.04×
27Ohio~400K1.02×
28North Carolina~400K0.99×
29Mississippi~100K0.99×
30Texas~1M0.98×
31South Carolina~200K0.98×
32Louisiana~200K0.95×
33Pennsylvania~400K0.94×
34Colorado~200K0.94×
35Minnesota~200K0.94×
36New Hampshire~50K0.90×
37Virginia~300K0.89×
38Nevada~100K0.86×
39Illinois~400K0.85×
40California~1M0.84×
41Massachusetts~200K0.82×
42Florida~700K0.81×
43Rhode Island~30K0.80×
44Delaware~30K0.79×
45Maryland~200K0.78×
46Connecticut~100K0.78×
47Hawaii~40K0.74×
48New Jersey~200K0.71×
49New York~500K0.69×
50Washington, District of Columbia~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Bone, United States
0.58×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bone audience
#·InterestCategoryAffinity×
01CartilageHealth9.15×
02Stitch!Movies & TV5.09×
03Retirement planningBusiness & Career3.00×
04Arthritis awarenessHealth2.97×
05CholesterolFood & Beverages2.93×
06Chuck NorrisMovies & TV2.89×
07Paleolithic dietHealth2.70×
08HormoneHealth2.67×
09Preventive healthcareHealth2.44×
10RetirementBusiness & Career2.16×
11GeneticsKids & Family2.10×
12Real propertyHome & Garden1.88×
13Britney SpearsMusic & Radio1.85×
14High schoolBusiness & Career1.84×
15Ace HardwareHome & Garden1.82×
16DentistryBusiness & Career1.74×
17LivestockPets & Animals1.65×
18MSNNews1.63×
19NostalgiaHome & Garden1.62×
20Fox News ChannelMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bone audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Need for SecurityCONSERVATISM1.36×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bone audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Social Media UsageJOY0.85×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bone have in United States?

Bone has an estimated audience of 13,422,656 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bone fans?

62.6% of Bone fans are female, 37.4% are male, with an average age of 42.6 years.

03

Which brands do Bone fans like most?

Bone fans show strongest brand affinity for Chuck Norris (2.89×), Genetics (2.1×), and Stitch! (5.09×) over the country average.

04

Where do Bone fans live in United States?

Bone fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bone fans also like?

Beyond Bone itself, the audience over-indexes on Genetics (2.1×), Stitch! (5.09×), MSN (1.63×), and Livestock (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Bone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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