Bone Audience in Germany
Bone has an estimated audience of 867,506 people in Germany. 60.7% are female, 39.3% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Dog breed, Collectable, Este, Veneto, 3D printing.
The average Bone fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Dog breed, Collectable, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Bone audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Bone fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 41.4 |
| Estimated audience size | 867,506 |
Audience persona
The typical Bone fan in Germany is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,583 | 1.03× |
| Bayern | 126,940 | 0.91× |
| Baden-Württemberg | 103,086 | 0.87× |
| Niedersachsen | 90,139 | 1.07× |
| Hessen | 59,275 | 0.9× |
| Rheinland-Pfalz | 44,709 | 1.03× |
| Berlin | 36,657 | 0.95× |
| Schleswig-Holstein | 34,690 | 1.11× |
| Sachsen | 30,709 | 0.72× |
| Brandenburg | 30,169 | 1.12× |
| Sachsen-Anhalt | 30,027 | 1.34× |
| Thüringen | 26,548 | 1.2× |
| Mecklenburg-Vorpommern | 19,382 | 1.17× |
| Hamburg | 14,995 | 0.76× |
| Saarland | 10,586 | 0.99× |
| Bremen | 6,166 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Dog breed | 1.58× | Pets & Animals |
| Collectable | 1.53× | Kids & Family |
| Este, Veneto | 2.21× | Travel & Leisure |
| 3D printing | 1.7× | Technology & Electronics |
| Scots Guards | 36.9× | Politics & Society |
| Samanyolu Haber | 3.14× | Movies & TV |
| Enzkreis | 6.5× | Travel & Leisure |
| Eco Friendly Living | 2.46× | Home & Garden |
| Women's empowerment | 2.25× | Politics & Society |
| Sixx | 1.78× | Movies & TV |
| Esra Erol | 3.13× | Movies & TV |
| Solo climbing | 2.15× | Sports |
| Fairy godmother | 10.48× | Literature |
| Brunello Cucinelli | 2.27× | Fashion & Accessoires |
| Socialist Federal Republic of Yugoslavia | 2.05× | Politics & Society |
| Justice | 1.59× | Politics & Society |
| Curcuma | 1.95× | Food & Beverages |
| Fatteh | 4.17× | Food & Beverages |
| Fat-tailed sheep | 8.13× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.3 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.58 |
| Extroversion | THRILL | 1.53 |
| DIY Mentality | THRILL | 1.42 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Thailand | 5.4% |
| Taiwan | 4.0% |
See Bone audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bone have in Germany?
Bone has an estimated audience of 867,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bone fans?
60.7% of Bone fans are female, 39.3% are male, with an average age of 41.4 years.
Which brands do Bone fans like most?
Bone fans show strongest brand affinity for Rossmann (1.54×), Dog breed (1.58×), and Collectable (1.53×) over the country average.
Where do Bone fans live in Germany?
Bone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,583), Bayern (reach 126,940), and Baden-Württemberg (reach 103,086). These three regions account for the largest share of the active audience.
What other brands do Bone fans also like?
Beyond Bone itself, the audience over-indexes on Dog breed (1.58×), Collectable (1.53×), Este, Veneto (2.21×), and 3D printing (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.