Rascasse Audience Intelligence

BOSS Target Market in United States

A data profile of the people who buy, follow and care about BOSS in United States — modelled from more than twelve digital signal sources. BOSS has an estimated audience of 1,139,994 people in United States.

#17among Premium fashion in United States#2216among Brand in United States#897in Fashion & Accessoires

The average BOSS fan in United States is 30.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pandora, Web server, Brookes Brothers, with strongest over-indexing on Pandora (6.1× the country average).

Demographically, the BOSS audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BOSS fan in United States is balanced, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for Pandora.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BOSS profile in United States.

Audience size
1.1M
in United States
Gender
54.9%♀
45.1% male
Age
30.6
average years
Country rank
#21643
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BOSS

54.9% are female, 45.1% are male, average age 30.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for BOSS audience in United States
MetricValue
Female54.9%
Male45.1%
Average age30.6
Estimated audience size1,139,994
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the BOSS audience in United States
Age bracketShare%
16-1946%
20-2919%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

14.5%

of the worldwide BOSS audience comes from United States.

Worldwide audience distribution share by country for BOSS
CountryShare
United States14.5%
Japan13.4%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BOSS audience in United States is strongest.

Fig. 05

Top regions by affinity

BOSS customers by region in United States
#RegionReachAffinity×
01North Dakota~5K2.32×
02South Dakota~6K2.31×
03Massachusetts~40K1.85×
04Arizona~40K1.78×
05California~200K1.75×
06Washington, District of Columbia~5K1.47×
07Texas~100K1.44×
08New York~90K1.40×
09Nevada~10K1.27×
10Illinois~50K1.26×
11New Jersey~40K1.24×
12Florida~90K1.22×
13Rhode Island~4K1.15×
14Maryland~20K1.10×
15New Hampshire~5K1.10×
16Washington~20K1.03×
17New Mexico~6K1.02×
18Arkansas~9K0.98×
19North Carolina~30K0.96×
20Connecticut~10K0.96×
21Georgia~30K0.95×
22Virginia~30K0.94×
23Oregon~10K0.94×
24Louisiana~10K0.92×
25Hawaii~4K0.87×
26Pennsylvania~30K0.85×
27Delaware~3K0.85×
28Colorado~10K0.84×
29Montana~3K0.84×
30Michigan~20K0.83×
31Maine~3K0.83×
32Utah~8K0.80×
33Nebraska~4K0.79×
34Kansas~7K0.78×
35Missouri~10K0.76×
36Alaska~2K0.76×
37Tennessee~20K0.74×
38South Carolina~10K0.74×
39Alabama~10K0.74×
40Vermont~1K0.74×
41Idaho~4K0.72×
42Oklahoma~9K0.71×
43Indiana~10K0.70×
44Minnesota~10K0.69×
45Mississippi~6K0.69×
46Ohio~20K0.67×
47Iowa~6K0.67×
48Wisconsin~10K0.65×
49Kentucky~9K0.63×
50West Virginia~3K0.61×
Fig. 06

Affinity by region

Affinity by region — BOSS, United States
0.61×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BOSS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BOSS audience
#·InterestCategoryAffinity×
01Onitsuka TigerFashion & Accessoires9.46×
02AkonMusic & Radio9.09×
03Brookes BrothersMusic & Radio7.41×
04Roberto CavalliFashion & Accessoires7.31×
05HydroponicsHome & Garden6.79×
06Scott EastwoodMovies & TV6.46×
07Key FoodShopping6.25×
08PandoraFashion & Accessoires6.10×
09International educationBusiness & Career5.75×
10Taron EgertonMovies & TV5.28×
11TAG HeuerFashion & Accessoires4.21×
12Web serverTechnology & Electronics4.14×
13Men's WearhouseFashion & Accessoires3.40×
14Gina CaranoMovies & TV3.12×
15ZaraShopping2.49×
16Las VegasTravel & Leisure2.12×
17PoodlePets & Animals1.92×
18Nordstrom rackFashion & Accessoires1.84×
19Dog walkingPets & Animals1.64×
20Electric guitarMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BOSS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BOSS audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.74×
Luxury OrientationPREMIUM1.38×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BOSS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Social Media UsageJOY0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BOSS's target market in United States?

BOSS's target market in United States covers an estimated 1,139,994 people, concentrated in California and Texas.

02

What is the gender split and age of BOSS customers?

54.9% of the BOSS audience are female, 45.1% are male, with an average age of 30.6 years.

03

Which brands do BOSS fans like most?

BOSS fans show strongest brand affinity for Pandora (6.1×), Web server (4.14×), and Brookes Brothers (7.41×) over the country average.

04

Where do BOSS fans live in United States?

BOSS fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do BOSS fans also like?

Beyond BOSS itself, the audience over-indexes on Web server (4.14×), Brookes Brothers (7.41×), Onitsuka Tiger (9.46×), and Las Vegas (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See BOSS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BOSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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