BOSS Audience in United States

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BOSS has an estimated audience of 1,123,309 people in United States. 54.9% are female, 45.1% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Diabetes mellitus awareness, Autism Awareness, Capital One.

The average BOSS fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Diabetes mellitus awareness, with strongest over-indexing on Google Maps (5.76× the country average). Demographically, the BOSS audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of BOSS fans

Demographic split for BOSS audience in United States
MetricValue
Female54.9%
Male45.1%
Average age30.6
Estimated audience size1,123,309

Audience persona

The typical BOSS fan in United States is balanced, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for BOSS in United States
RegionReachAffinity
California216,0641.75×
Texas142,5381.48×
Florida95,0311.25×
New York90,8241.45×
Illinois50,3211.34×
Massachusetts45,4402.05×
Arizona41,3221.8×
New Jersey35,4371.24×
North Carolina34,6951.03×
Georgia33,2210.96×
Pennsylvania31,6340.84×
Virginia26,2360.96×
Michigan24,0170.82×
Ohio23,5660.68×
Washington22,7321.01×
Maryland21,1551.1×
Tennessee16,7140.74×
Colorado15,2240.86×
Indiana13,7910.67×
Missouri13,4100.74×
Nevada13,2701.22×
Louisiana12,9860.9×
South Carolina12,5980.75×
Oregon12,2560.95×
Minnesota11,2090.7×
Alabama11,1800.71×
Connecticut11,1750.99×
Wisconsin10,6610.63×
Arkansas9,2961×
Oklahoma8,5420.68×
Kentucky8,4640.6×
Utah7,6320.76×
Kansas6,7040.76×
Iowa5,8880.64×
Mississippi5,8650.63×
South Dakota5,7462.21×
New Mexico5,5150.98×
North Dakota5,1262.22×
New Hampshire5,0621.14×
Washington, District of Columbia4,9991.48×
Nebraska4,3260.77×
Rhode Island4,2021.18×
Hawaii4,0090.83×
Idaho3,7620.67×
Maine3,3730.84×
West Virginia2,8480.54×
Montana2,4860.8×
Delaware2,4740.8×
Alaska1,5790.66×
Vermont1,3760.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BOSS audience
BrandAffinityCategory
Google Maps5.76×Internet & Social Media
Indeed.com5.04×Business & Career
Diabetes mellitus awareness7.84×Health
Autism Awareness10.71×Health
Capital One4.56×Business & Career
Dakota Johnson10.24×Movies & TV
Apple Store7.51×Shopping
Enterprise Rent-A-Car5.64×Cars & Mobility
Singer-songwriter3.68×Music & Radio
Microblogging7.97×Technology & Electronics
Google News5.01×News
CarGurus4.87×Cars & Mobility
DuckDuckGo7.06×Internet & Social Media
ICloud6.44×Technology & Electronics
Income tax8.32×Business & Career
Circle K4.82×Shopping
Bachelor of Business Administration25.88×Business & Career
Kendra Scott7.06×Fashion & Accessoires
DeviantArt4.51×Internet & Social Media
Zac Efron5.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BOSS audience
TraitClusterScore
Luxury OrientationPREMIUM2.05
IndulgenceJOY1.57
Quality AwarenessPREMIUM1.52
Design AffinityPREMIUM1.39
Urban LifestyleOPEN1.26
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for BOSS
CountryShare
United States14.6%
Japan13.5%
Germany8.3%

See BOSS audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does BOSS have in United States?

BOSS has an estimated audience of 1,123,309 people in United States, concentrated in California and Texas.

What is the gender split and age of BOSS fans?

54.9% of BOSS fans are female, 45.1% are male, with an average age of 30.6 years.

Which brands do BOSS fans like most?

BOSS fans show strongest brand affinity for Google Maps (5.76×), Indeed.com (5.04×), and Diabetes mellitus awareness (7.84×) over the country average.

Where do BOSS fans live in United States?

BOSS fans in United States are most concentrated in California (reach 216,064), Texas (reach 142,538), and Florida (reach 95,031). These three regions account for the largest share of the active audience.

What other brands do BOSS fans also like?

Beyond BOSS itself, the audience over-indexes on Indeed.com (5.04×), Diabetes mellitus awareness (7.84×), Autism Awareness (10.71×), and Capital One (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BOSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.