BOSS Audience in United States

BOSS logo

BOSS has an estimated audience of 1,123,309 people in United States. 54.9% are female, 45.1% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Home construction, Home equity, Nationality, Karbala.

The average BOSS fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Home construction, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (5.84× the country average). Demographically, the BOSS audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of BOSS fans

Demographic split for BOSS audience in United States
MetricValue
Female54.9%
Male45.1%
Average age30.6
Estimated audience size1,123,309

Audience persona

The typical BOSS fan in United States is balanced, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for BOSS in United States
RegionReachAffinity
California216,0641.75×
Texas142,5381.48×
Florida95,0311.25×
New York90,8241.45×
Illinois50,3211.34×
Massachusetts45,4402.05×
Arizona41,3221.8×
New Jersey35,4371.24×
North Carolina34,6951.03×
Georgia33,2210.96×
Pennsylvania31,6340.84×
Virginia26,2360.96×
Michigan24,0170.82×
Ohio23,5660.68×
Washington22,7321.01×
Maryland21,1551.1×
Tennessee16,7140.74×
Colorado15,2240.86×
Indiana13,7910.67×
Missouri13,4100.74×
Nevada13,2701.22×
Louisiana12,9860.9×
South Carolina12,5980.75×
Oregon12,2560.95×
Minnesota11,2090.7×
Alabama11,1800.71×
Connecticut11,1750.99×
Wisconsin10,6610.63×
Arkansas9,2961×
Oklahoma8,5420.68×
Kentucky8,4640.6×
Utah7,6320.76×
Kansas6,7040.76×
Iowa5,8880.64×
Mississippi5,8650.63×
South Dakota5,7462.21×
New Mexico5,5150.98×
North Dakota5,1262.22×
New Hampshire5,0621.14×
Washington, District of Columbia4,9991.48×
Nebraska4,3260.77×
Rhode Island4,2021.18×
Hawaii4,0090.83×
Idaho3,7620.67×
Maine3,3730.84×
West Virginia2,8480.54×
Montana2,4860.8×
Delaware2,4740.8×
Alaska1,5790.66×
Vermont1,3760.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BOSS audience
BrandAffinityCategory
Lulu 黃路梓茵5.84×Movies & TV
Home construction2.15×Home & Garden
Home equity2.75×Home & Garden
Nationality2.75×Politics & Society
Karbala10.71×Travel & Leisure
Product design2.27×Business & Career
Historic site4.61×Arts & Culture
Vocal harmony4.61×Music & Radio
3D printing2.38×Technology & Electronics
Ken Burns6.01×Movies & TV
Fairy godmother6.08×Literature
Governor of Michigan5.94×Politics & Society
Goop4.21×Internet & Social Media
Grinch3.09×Movies & TV
Israel1.57×Travel & Leisure
edureka25.88×Business & Career
Box lacrosse5.64×Sports
Hipster6.21×Politics & Society
Electrolyte3.04×Health
JDSU1.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BOSS audience
TraitClusterScore
Luxury OrientationPREMIUM2.05
IndulgenceJOY1.57
Quality AwarenessPREMIUM1.52
Design AffinityPREMIUM1.39
Urban LifestyleOPEN1.26
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for BOSS
CountryShare
United States14.6%
Japan13.5%
Germany8.3%

See BOSS audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does BOSS have in United States?

BOSS has an estimated audience of 1,123,309 people in United States, concentrated in California and Texas.

What is the gender split and age of BOSS fans?

54.9% of BOSS fans are female, 45.1% are male, with an average age of 30.6 years.

Which brands do BOSS fans like most?

BOSS fans show strongest brand affinity for Lulu 黃路梓茵 (5.84×), Home construction (2.15×), and Home equity (2.75×) over the country average.

Where do BOSS fans live in United States?

BOSS fans in United States are most concentrated in California (reach 216,064), Texas (reach 142,538), and Florida (reach 95,031). These three regions account for the largest share of the active audience.

What other brands do BOSS fans also like?

Beyond BOSS itself, the audience over-indexes on Home construction (2.15×), Home equity (2.75×), Nationality (2.75×), and Karbala (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BOSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.