Rascasse Audience Intelligence

Bronny James Audience in United States

A data profile of the people who buy, follow and care about Bronny James in United States — modelled from more than twelve digital signal sources. Bronny James has an estimated audience of 5,667,981 people in United States.

#65among Basketball in United States#574among Person in United States#508in Sports

The average Bronny James fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Los Angeles Lakers, NBA Finals, LeBron James, with strongest over-indexing on Los Angeles Lakers (2.62× the country average).

Demographically, the Bronny James audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bronny James fan in United States is more male, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles Lakers.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bronny James profile in United States.

Audience size
5.7M
in United States
Gender
38.7%♀
61.3% male
Age
33.3
average years
Country rank
#5979
Person in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bronny James fans

38.7% are female, 61.3% are male, average age 33.3.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Bronny James audience in United States
MetricValue
Female38.7%
Male61.3%
Average age33.3
Estimated audience size5,667,981
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Bronny James audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

73.0%

of the worldwide Bronny James audience comes from United States.

Worldwide audience distribution share by country for Bronny James
CountryShare
United States73.0%
Canada5.4%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bronny James audience in United States is strongest.

Fig. 05

Top regions by affinity

Bronny James fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K1.47×
02Georgia~200K1.40×
03Maryland~100K1.37×
04Mississippi~60K1.31×
05Louisiana~90K1.26×
06North Carolina~200K1.25×
07California~700K1.21×
08New York~400K1.21×
09New Jersey~200K1.21×
10South Carolina~100K1.20×
11Alabama~90K1.18×
12Virginia~200K1.16×
13Oklahoma~70K1.16×
14Illinois~200K1.14×
15Indiana~100K1.14×
16Connecticut~60K1.12×
17Texas~500K1.11×
18Michigan~200K1.11×
19Tennessee~100K1.10×
20Delaware~20K1.10×
21Massachusetts~100K1.08×
22Arizona~100K1.07×
23Nevada~60K1.07×
24Florida~400K1.05×
25Arkansas~50K1.05×
26Pennsylvania~200K1.04×
27Washington, District of Columbia~20K1.04×
28Kentucky~70K1.01×
29Missouri~90K0.98×
30Wisconsin~80K0.93×
31Rhode Island~20K0.92×
32Minnesota~70K0.91×
33Hawaii~20K0.91×
34North Dakota~10K0.89×
35Washington~100K0.87×
36Kansas~40K0.86×
37Maine~20K0.84×
38Iowa~40K0.83×
39West Virginia~20K0.83×
40Utah~40K0.82×
41South Dakota~10K0.82×
42Colorado~70K0.81×
43Nebraska~20K0.81×
44Oregon~50K0.79×
45Alaska~9K0.77×
46New Hampshire~20K0.76×
47New Mexico~20K0.69×
48Vermont~7K0.68×
49Idaho~20K0.67×
50Montana~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Bronny James, United States
0.67×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bronny James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bronny James audience
#·InterestCategoryAffinity×
01Charlotte HornetsSports2.81×
02Houston RocketsSports2.70×
03Minnesota TimberwolvesSports2.70×
04Phoenix SunsSports2.68×
05LeBron JamesSports2.65×
06Los Angeles LakersSports2.62×
07Brooklyn NetsSports2.62×
08NBA FinalsSports2.37×
09Cleveland CavaliersSports2.33×
10Sneaker collectingFashion & Accessoires2.17×
11NBA playoffsSports2.13×
12Boston CelticsSports2.09×
13Golden State WarriorsSports1.99×
14College basketballSports1.86×
15Mobile gameGames1.83×
16ESPNMovies & TV1.76×
17Scooby-DooMovies & TV1.76×
18ReggaetonMusic & Radio1.74×
19NikeFashion & Accessoires1.73×
20Mixed martial artsSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bronny James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bronny James audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Career OrientationPOWER1.18×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bronny James audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bronny James have in United States?

Bronny James has an estimated audience of 5,667,981 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bronny James fans?

38.7% of Bronny James fans are female, 61.3% are male, with an average age of 33.3 years.

03

Which brands do Bronny James fans like most?

Bronny James fans show strongest brand affinity for Los Angeles Lakers (2.62×), NBA Finals (2.37×), and LeBron James (2.65×) over the country average.

04

Where do Bronny James fans live in United States?

Bronny James fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bronny James fans also like?

Beyond Bronny James itself, the audience over-indexes on NBA Finals (2.37×), LeBron James (2.65×), NBA playoffs (2.13×), and Mobile game (1.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bronny James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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