Bronx Zoo Audience in United States

Bronx Zoo has an estimated audience of 566,256 people in United States. 64.3% are female, 35.7% are male, average age 42.5. Top regions: New York, New Jersey, Connecticut. Top brand affinities: Sigourney Weaver, Smart Communications, San Diego Zoo, Legoland, Dollywood.

The average Bronx Zoo fan in United States is 42.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Connecticut. Top brand affinities include Sigourney Weaver, Smart Communications, San Diego Zoo, with strongest over-indexing on Sigourney Weaver (17.26× the country average). Demographically, the Bronx Zoo audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Bronx Zoo fans

Demographic split for Bronx Zoo audience in United States
MetricValue
Female64.3%
Male35.7%
Average age42.5
Estimated audience size566,256

Audience persona

The typical Bronx Zoo fan in United States is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Sigourney Weaver.

Top regions in United States

Top regions ranked by reach for Bronx Zoo in United States
RegionReachAffinity
New York424,69215.16×
New Jersey90,6086.29×
Connecticut47,0268.28×
Massachusetts21,8661.96×
Pennsylvania21,5881.13×
Florida12,9780.34×
California10,8860.17×
Virginia9,6620.7×
Texas9,2170.19×
Maryland6,8770.71×
North Carolina6,4170.38×
Ohio4,7260.27×
Georgia4,6630.27×
Rhode Island4,6032.55×
Michigan3,9860.27×
Illinois3,8180.2×
New Hampshire3,3281.49×
South Carolina2,8940.34×
Tennessee2,7510.24×
Indiana2,5610.25×
Maine2,4111.19×
Washington2,2700.2×
Washington, District of Columbia2,0241.19×
Arizona1,8430.16×
Missouri1,7920.2×
Kentucky1,7840.25×
Wisconsin1,6520.19×
Colorado1,6340.18×
Minnesota1,4550.18×
Vermont1,4341.44×
Delaware1,4130.9×
Louisiana1,3340.18×
Alabama1,2510.16×
Oregon1,1390.18×
Kansas1,1090.25×
West Virginia1,0110.38×
Oklahoma9840.16×
Nevada8880.16×
Iowa8740.19×
Nebraska8420.3×
Arkansas8270.18×
Utah8200.16×
Mississippi7070.15×
Hawaii4610.19×
New Mexico4460.16×
Idaho4210.15×
South Dakota2730.21×
Montana2560.16×
Alaska1890.16×
North Dakota1550.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bronx Zoo audience
BrandAffinityCategory
Sigourney Weaver17.26×Movies & TV
Smart Communications26.49×Technology & Electronics
San Diego Zoo19.79×Travel & Leisure
Legoland10.96×Travel & Leisure
Dollywood16.63×Travel & Leisure
Lambeau Field23.8×Sports
Art Deco8.99×Arts & Culture
MSN2.88×News
Gorilla14.15×Pets & Animals
Aquarium of the Pacific41.18×Travel & Leisure
Planet Fitness2.7×Sports
Diaper bag4.03×Kids & Family
Staples (Canada)3.13×Business & Career
Cold Stone Creamery6.58×Food & Beverages
SeaWorld San Diego10.54×Travel & Leisure
PSV Eindhoven19.52×Sports
Wrigley Field17.9×Sports
American Museum of Natural History12.73×Arts & Culture
New York Rangers8.22×Sports
Science museum16.3×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bronx Zoo audience
TraitClusterScore
TravellingTHRILL1.78
IndulgenceJOY1.62
Luxury OrientationPREMIUM1.54
Community OrientationOPEN1.36
ExtroversionTHRILL1.36
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Bronx Zoo
CountryShare
United States70.8%
Australia4.8%
Italy3.0%

See Bronx Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Bronx Zoo have in United States?

Bronx Zoo has an estimated audience of 566,256 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Bronx Zoo fans?

64.3% of Bronx Zoo fans are female, 35.7% are male, with an average age of 42.5 years.

Which brands do Bronx Zoo fans like most?

Bronx Zoo fans show strongest brand affinity for Sigourney Weaver (17.26×), Smart Communications (26.49×), and San Diego Zoo (19.79×) over the country average.

Where do Bronx Zoo fans live in United States?

Bronx Zoo fans in United States are most concentrated in New York (reach 424,692), New Jersey (reach 90,608), and Connecticut (reach 47,026). These three regions account for the largest share of the active audience.

What other brands do Bronx Zoo fans also like?

Beyond Bronx Zoo itself, the audience over-indexes on Smart Communications (26.49×), San Diego Zoo (19.79×), Legoland (10.96×), and Dollywood (16.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bronx Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.