Rascasse Audience Intelligence

Brothers and Sisters Audience in United States

A data profile of the people who buy, follow and care about Brothers and Sisters in United States — modelled from more than twelve digital signal sources. Brothers and Sisters has an estimated audience of 507,223 people in United States.

#3188among Movie / TV Show / Series in United States#6754in Movies & TV

The average Brothers and Sisters fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kajol, Desperate Housewives, The RealReal, with strongest over-indexing on Kajol (175.83× the country average).

Demographically, the Brothers and Sisters audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brothers and Sisters fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Kajol.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brothers and Sisters profile in United States.

Audience size
507K
in United States
Gender
69.0%♀
31.0% male
Age
38.9
average years
Country rank
#36340
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brothers and Sisters viewers

69.0% are female, 31.0% are male, average age 38.9.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Brothers and Sisters audience in United States
MetricValue
Female69.0%
Male31.0%
Average age38.9
Estimated audience size507,223
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Brothers and Sisters audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4924%
50+17%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Brothers and Sisters audience comes from United States.

Worldwide audience distribution share by country for Brothers and Sisters
CountryShare
India39.7%
United States27.5%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brothers and Sisters audience in United States is strongest.

Fig. 05

Top regions by affinity

Brothers and Sisters fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.32×
02Massachusetts~10K1.27×
03Arkansas~5K1.24×
04Oklahoma~7K1.21×
05Kentucky~7K1.17×
06Iowa~5K1.17×
07Connecticut~5K1.10×
08West Virginia~3K1.09×
09Maine~2K1.09×
10Missouri~9K1.08×
11Wisconsin~8K1.08×
12Kansas~4K1.08×
13Ohio~20K1.06×
14Michigan~10K1.06×
15Indiana~10K1.06×
16Louisiana~7K1.06×
17Rhode Island~2K1.06×
18Alabama~7K1.05×
19Oregon~6K1.05×
20Vermont<1K1.05×
21South Carolina~8K1.04×
22Minnesota~7K1.04×
23Mississippi~4K1.04×
24Pennsylvania~20K1.02×
25Tennessee~10K1.02×
26Washington~10K1.02×
27Nebraska~2K1.01×
28Illinois~20K0.98×
29Idaho~2K0.98×
30South Dakota~1K0.98×
31Virginia~10K0.97×
32North Carolina~10K0.95×
33New Jersey~10K0.95×
34Arizona~10K0.95×
35Utah~4K0.95×
36North Dakota<1K0.95×
37New York~30K0.94×
38Delaware~1K0.93×
39Florida~30K0.91×
40New Mexico~2K0.91×
41Montana~1K0.91×
42Georgia~10K0.90×
43Texas~40K0.89×
44California~50K0.87×
45Alaska<1K0.86×
46Colorado~7K0.85×
47Hawaii~2K0.81×
48Washington, District of Columbia~1K0.81×
49Maryland~7K0.78×
50Nevada~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Brothers and Sisters, United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brothers and Sisters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brothers and Sisters audience
#·InterestCategoryAffinity×
01KajolMovies & TV175.83×
02Jessica NigriInternet & Social Media63.52×
03Desperate HousewivesMovies & TV51.55×
04The RealRealFashion & Accessoires23.27×
05EucerinBeauty & Wellness20.00×
06NDTVMovies & TV20.00×
071stdibsShopping20.00×
08Bingo BlitzGames20.00×
0924 (TV series)Movies & TV13.93×
10LongchampFashion & Accessoires11.79×
11Kendra ScottFashion & Accessoires7.32×
12Princess PollyFashion & Accessoires6.94×
13Anne HathawayMovies & TV6.25×
14Modern FamilyMovies & TV6.23×
15PinterestInternet & Social Media2.32×
16Alcoholic beveragesFood & Beverages1.89×
17RecipesFood & Beverages1.87×
18CookingFood & Beverages1.82×
19Home improvementHome & Garden1.76×
20Donald TrumpPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brothers and Sisters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brothers and Sisters audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
Quality AwarenessPREMIUM1.85×
Price SensitivityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brothers and Sisters audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
SustainabilityBALANCE0.76×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brothers and Sisters have in United States?

Brothers and Sisters has an estimated audience of 507,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brothers and Sisters viewers?

69.0% of Brothers and Sisters fans are female, 31.0% are male, with an average age of 38.9 years.

03

Which brands do Brothers and Sisters fans like most?

Brothers and Sisters fans show strongest brand affinity for Kajol (175.83×), Desperate Housewives (51.55×), and The RealReal (23.27×) over the country average.

04

Where do Brothers and Sisters fans live in United States?

Brothers and Sisters fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Brothers and Sisters fans also like?

Beyond Brothers and Sisters itself, the audience over-indexes on Desperate Housewives (51.55×), The RealReal (23.27×), Jessica Nigri (63.52×), and Anne Hathaway (6.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brothers and Sisters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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