Brothers and Sisters Audience in United States

Brothers and Sisters logo

Brothers and Sisters has an estimated audience of 493,282 people in United States. 69.0% are female, 31.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Kajol, Desperate Housewives, Luxury Bags, Planet Fitness, Autism Awareness.

The average Brothers and Sisters fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kajol, Desperate Housewives, Luxury Bags, with strongest over-indexing on Kajol (142.46× the country average). Demographically, the Brothers and Sisters audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Brothers and Sisters fans

Demographic split for Brothers and Sisters audience in United States
MetricValue
Female69.0%
Male31.0%
Average age38.9
Estimated audience size493,282

Audience persona

The typical Brothers and Sisters fan in United States is more female, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Kajol.

Top regions in United States

Top regions ranked by reach for Brothers and Sisters in United States
RegionReachAffinity
California49,3270.91×
Texas40,2370.95×
Florida31,7260.95×
New York26,9090.98×
Illinois16,5161.01×
Pennsylvania16,4480.99×
Ohio16,2371.07×
North Carolina14,5980.98×
Georgia14,2090.94×
Michigan13,5941.05×
Virginia12,9451.08×
Massachusetts11,9571.23×
New Jersey11,6190.93×
Washington10,4531.06×
Tennessee10,2841.04×
Arizona9,9120.98×
Indiana9,5081.06×
Missouri8,3981.06×
South Carolina7,7701.05×
Wisconsin7,5611.02×
Kentucky7,3851.19×
Alabama7,2521.05×
Minnesota7,2131.02×
Oklahoma7,0611.29×
Colorado6,7750.87×
Louisiana6,6531.05×
Maryland6,5320.77×
Oregon5,8201.03×
Arkansas5,3831.32×
Connecticut5,2971.07×
Iowa4,7421.17×
Utah4,5071.02×
Mississippi4,2991.06×
Kansas4,1221.06×
Nevada3,6970.77×
Nebraska2,4350.98×
Idaho2,4270.98×
New Hampshire2,4081.24×
West Virginia2,3341.02×
New Mexico2,2370.9×
Maine1,8821.06×
Hawaii1,6740.79×
Rhode Island1,6111.03×
Washington, District of Columbia1,2250.83×
Montana1,1810.86×
Delaware1,1710.86×
South Dakota1,0430.91×
North Dakota9160.9×
Vermont8641×
Alaska8400.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brothers and Sisters audience
BrandAffinityCategory
Kajol142.46×Movies & TV
Desperate Housewives37.58×Movies & TV
Luxury Bags24.5×Fashion & Accessoires
Planet Fitness4.2×Sports
Autism Awareness9.84×Health
The RealReal16.56×Fashion & Accessoires
Diabetes mellitus awareness6.6×Health
Kia Sportage20×Cars & Mobility
Luxury Travel11.97×Travel & Leisure
Boardwalk Empire23.3×Movies & TV
Singer-songwriter3.19×Music & Radio
24 (TV series)15.43×Movies & TV
Princess Polly8.28×Fashion & Accessoires
Jessica Nigri38.03×Internet & Social Media
NDTV20×Movies & TV
Microblogging6.7×Technology & Electronics
Prepackaged meal11.16×Food & Beverages
Eucerin17.32×Beauty & Wellness
JBL9.68×Technology & Electronics
Björk13.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brothers and Sisters audience
TraitClusterScore
Luxury OrientationPREMIUM4.67
Quality AwarenessPREMIUM2.2
Pet OwnershipJOY1.45
IndulgenceJOY1.43
Price SensitivityPREMIUM1.38
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Brothers and Sisters
CountryShare
India41.1%
United States27.1%
United Kingdom7.0%

See Brothers and Sisters audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Brothers and Sisters have in United States?

Brothers and Sisters has an estimated audience of 493,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Brothers and Sisters fans?

69.0% of Brothers and Sisters fans are female, 31.0% are male, with an average age of 38.9 years.

Which brands do Brothers and Sisters fans like most?

Brothers and Sisters fans show strongest brand affinity for Kajol (142.46×), Desperate Housewives (37.58×), and Luxury Bags (24.5×) over the country average.

Where do Brothers and Sisters fans live in United States?

Brothers and Sisters fans in United States are most concentrated in California (reach 49,327), Texas (reach 40,237), and Florida (reach 31,726). These three regions account for the largest share of the active audience.

What other brands do Brothers and Sisters fans also like?

Beyond Brothers and Sisters itself, the audience over-indexes on Desperate Housewives (37.58×), Luxury Bags (24.5×), Planet Fitness (4.2×), and Autism Awareness (9.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brothers and Sisters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.