A data profile of the people who buy, follow and care about Bryant Park in United States — modelled from more than twelve digital signal sources. Bryant Park has an estimated audience of 6,536,641 people in United States.
The average Bryant Park fan in United States is 38.5 years old, balanced, and lives primarily in New York.
The audience is concentrated in New York, New Jersey, California.
Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.53× the country average).
Demographically, the Bryant Park audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bryant Park fan in United States is balanced, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.
The key figures that characterise the Bryant Park profile in United States.
52.0% are female, 48.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.5 |
| Estimated audience size | 6,536,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
Where the Bryant Park audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~4.5M | 27.87× | |
| 02 | New Jersey | ~1M | 6.62× | |
| 03 | Connecticut | ~100K | 2.03× | |
| 04 | Washington, District of Columbia | ~20K | 0.94× | |
| 05 | Pennsylvania | ~200K | 0.79× | |
| 06 | Massachusetts | ~90K | 0.78× | |
| 07 | Rhode Island | ~10K | 0.71× | |
| 08 | Delaware | ~10K | 0.69× | |
| 09 | Vermont | ~7K | 0.68× | |
| 10 | Virginia | ~90K | 0.63× | |
| 11 | Alaska | ~8K | 0.63× | |
| 12 | Maryland | ~60K | 0.59× | |
| 13 | Minnesota | ~50K | 0.59× | |
| 14 | Oregon | ~40K | 0.59× | |
| 15 | North Dakota | ~7K | 0.59× | |
| 16 | Florida | ~200K | 0.56× | |
| 17 | New Hampshire | ~10K | 0.51× | |
| 18 | Montana | ~9K | 0.51× | |
| 19 | South Dakota | ~7K | 0.50× | |
| 20 | Maine | ~10K | 0.47× | |
| 21 | North Carolina | ~80K | 0.42× | |
| 22 | West Virginia | ~10K | 0.41× | |
| 23 | Hawaii | ~10K | 0.41× | |
| 24 | Idaho | ~10K | 0.40× | |
| 25 | New Mexico | ~10K | 0.38× | |
| 26 | California | ~300K | 0.37× | |
| 27 | Nebraska | ~10K | 0.37× | |
| 28 | Louisiana | ~30K | 0.35× | |
| 29 | Mississippi | ~20K | 0.35× | |
| 30 | Arkansas | ~20K | 0.35× | |
| 31 | South Carolina | ~30K | 0.34× | |
| 32 | Georgia | ~60K | 0.33× | |
| 33 | Kansas | ~20K | 0.33× | |
| 34 | Iowa | ~20K | 0.32× | |
| 35 | Michigan | ~50K | 0.31× | |
| 36 | Utah | ~20K | 0.31× | |
| 37 | Ohio | ~60K | 0.30× | |
| 38 | Tennessee | ~40K | 0.30× | |
| 39 | Washington | ~40K | 0.30× | |
| 40 | Kentucky | ~20K | 0.30× | |
| 41 | Colorado | ~30K | 0.29× | |
| 42 | Alabama | ~20K | 0.29× | |
| 43 | Oklahoma | ~20K | 0.29× | |
| 44 | Nevada | ~20K | 0.29× | |
| 45 | Indiana | ~30K | 0.28× | |
| 46 | Texas | ~100K | 0.27× | |
| 47 | Illinois | ~60K | 0.27× | |
| 48 | Missouri | ~30K | 0.26× | |
| 49 | Wisconsin | ~20K | 0.26× | |
| 50 | Arizona | ~30K | 0.23× |
The strongest cross-interests of the Bryant Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.53× | ||
| 02 | Depop | Fashion & Accessoires | 2.19× | ||
| 03 | Livemusic | Music & Radio | 1.96× | ||
| 04 | Compact car | Cars & Mobility | 1.73× | ||
| 05 | Labor Day | Politics & Society | 1.71× | ||
| 06 | Megan Fox | Movies & TV | 1.69× | ||
| 07 | Tony Award | Arts & Culture | 1.66× | ||
| 08 | Movie theater | Movies & TV | 1.64× | ||
| 09 | Music festivals | Music & Radio | 1.63× | ||
| 10 | Us Weekly | Internet & Social Media | 1.63× | ||
| 11 | Film score | Music & Radio | 1.61× | ||
| 12 | Voucher | Shopping | 1.59× | ||
| 13 | Dancehalls | Music & Radio | 1.55× | ||
| 14 | Bars | Travel & Leisure | 1.54× | ||
| 15 | Brewing | Food & Beverages | 1.54× | ||
| 16 | Nightlife | Arts & Culture | 1.54× | ||
| 17 | Foodie | Food & Beverages | 1.53× | ||
| 18 | Wine tasting | Food & Beverages | 1.52× | ||
| 19 | Flatbread | Food & Beverages | 1.52× | ||
| 20 | Facial hair | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Indulgence | JOY | 1.29× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Bryant Park has an estimated audience of 6,536,641 people in United States, concentrated in New York and New Jersey.
52.0% of Bryant Park fans are female, 48.0% are male, with an average age of 38.5 years.
Bryant Park fans show strongest brand affinity for Concerts (2.53×), Bars (1.54×), and Livemusic (1.96×) over the country average.
Bryant Park fans in United States are most concentrated in New York (reach ~4.5M), New Jersey (reach ~1M), and California (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bryant Park itself, the audience over-indexes on Bars (1.54×), Livemusic (1.96×), Foodie (1.53×), and Music festivals (1.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bryant Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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