Rascasse Audience Intelligence

Bull Durham Audience in United States

A data profile of the people who buy, follow and care about Bull Durham in United States — modelled from more than twelve digital signal sources. Bull Durham has an estimated audience of 427,746 people in United States.

#74among Romance in United States#3535among Movie / TV Show / Series in United States#7399in Movies & TV

The average Bull Durham fan in United States is 47.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, North Carolina, Texas.

Top brand affinities include Reddit, Tom Cruise, Golden Globe Award, with strongest over-indexing on Reddit (6.36× the country average).

Demographically, the Bull Durham audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bull Durham fan in United States is more male, around 47.1 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bull Durham profile in United States.

Audience size
428K
in United States
Gender
31.6%♀
68.4% male
Age
47.1
average years
Country rank
#40060
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bull Durham viewers

31.6% are female, 68.4% are male, average age 47.1.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Bull Durham audience in United States
MetricValue
Female31.6%
Male68.4%
Average age47.1
Estimated audience size427,746
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Bull Durham audience in United States
Age bracketShare%
16-190%
20-2910%
30-3926%
40-4938%
50+26%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Bull Durham audience comes from United States.

Worldwide audience distribution share by country for Bull Durham
CountryShare
United States90.3%
Germany5.8%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bull Durham audience in United States is strongest.

Fig. 05

Top regions by affinity

Bull Durham fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K2.48×
02Iowa~5K1.28×
03Kansas~5K1.27×
04Nebraska~3K1.26×
05Missouri~9K1.23×
06Montana~2K1.20×
07Wisconsin~8K1.16×
08Oregon~6K1.15×
09Colorado~8K1.11×
10Oklahoma~6K1.10×
11Washington, District of Columbia~2K1.09×
12Washington~10K1.05×
13Vermont<1K1.05×
14Ohio~10K1.04×
15New Jersey~10K1.04×
16Illinois~20K1.03×
17North Dakota<1K1.03×
18Kentucky~6K1.02×
19Arkansas~4K1.02×
20New Hampshire~2K1.02×
21South Dakota~1K1.01×
22Pennsylvania~20K1.00×
23Tennessee~9K1.00×
24Minnesota~7K1.00×
25Idaho~2K1.00×
26Maine~2K1.00×
27South Carolina~7K0.98×
28Indiana~8K0.97×
29Connecticut~5K0.96×
30West Virginia~2K0.96×
31Massachusetts~9K0.94×
32Virginia~10K0.93×
33Arizona~9K0.92×
34Alaska<1K0.90×
35New Mexico~2K0.89×
36Michigan~10K0.88×
37Rhode Island~1K0.88×
38Delaware~1K0.87×
39New York~20K0.86×
40Maryland~7K0.84×
41Alabama~5K0.83×
42Louisiana~5K0.83×
43Utah~3K0.83×
44California~40K0.81×
45Mississippi~3K0.81×
46Georgia~10K0.79×
47Nevada~4K0.78×
48Texas~30K0.75×
49Hawaii~1K0.74×
50Florida~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Bull Durham, United States
0.69×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bull Durham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bull Durham audience
#·InterestCategoryAffinity×
01Tom CruiseMovies & TV10.07×
02Keanu ReevesMovies & TV7.54×
03Ryan GoslingMovies & TV7.11×
04George ClooneyMovies & TV7.05×
05Mark WahlbergMovies & TV6.86×
06Leonardo DiCaprioMovies & TV6.76×
07RedditInternet & Social Media6.36×
08Sun tanningBeauty & Wellness5.79×
09Golden Globe AwardMovies & TV4.89×
10Masters TournamentSports4.86×
11WWESports3.89×
12Dunkin' DonutsFood & Beverages3.50×
13TMZInternet & Social Media3.36×
14TV game showsMovies & TV3.25×
15Burger KingFood & Beverages3.11×
16Horror moviesMovies & TV2.42×
17BaseballSports2.06×
18American footballSports2.04×
19XInternet & Social Media2.01×
20Donald TrumpPolitics & Society1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bull Durham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bull Durham audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.07×
Need for SecurityCONSERVATISM1.72×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bull Durham audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.28×
Family OrientationCONSERVATISM0.32×
SustainabilityBALANCE0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bull Durham have in United States?

Bull Durham has an estimated audience of 427,746 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Bull Durham viewers?

31.6% of Bull Durham fans are female, 68.4% are male, with an average age of 47.1 years.

03

Which brands do Bull Durham fans like most?

Bull Durham fans show strongest brand affinity for Reddit (6.36×), Tom Cruise (10.07×), and Golden Globe Award (4.89×) over the country average.

04

Where do Bull Durham fans live in United States?

Bull Durham fans in United States are most concentrated in California (reach ~40K), North Carolina (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bull Durham fans also like?

Beyond Bull Durham itself, the audience over-indexes on Tom Cruise (10.07×), Golden Globe Award (4.89×), Keanu Reeves (7.54×), and Leonardo DiCaprio (6.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bull Durham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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