Bull Durham Audience in United States
Bull Durham has an estimated audience of 466,350 people in United States. 31.6% are female, 68.4% are male, average age 47.1. Top regions: California, North Carolina, Texas. Top brand affinities: Alaska, Saving, Litter box, Consequence (rapper), Assassin's Creed: Brotherhood.
The average Bull Durham fan in United States is 47.1 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Alaska, Saving, Litter box, with strongest over-indexing on Alaska (2.24× the country average). Demographically, the Bull Durham audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of Bull Durham fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 47.1 |
| Estimated audience size | 466,350 |
Audience persona
The typical Bull Durham fan in United States is more male, around 47.1 years old, with strong Social Media Usage tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,984 | 0.86× |
| North Carolina | 38,348 | 2.73× |
| Texas | 32,739 | 0.82× |
| New York | 23,293 | 0.89× |
| Florida | 21,819 | 0.69× |
| Illinois | 17,005 | 1.09× |
| Pennsylvania | 16,170 | 1.03× |
| Ohio | 15,701 | 1.09× |
| Georgia | 11,747 | 0.82× |
| Virginia | 10,912 | 0.96× |
| Michigan | 10,734 | 0.88× |
| Washington | 9,736 | 1.04× |
| Missouri | 9,552 | 1.27× |
| Tennessee | 9,496 | 1.02× |
| New Jersey | 9,487 | 0.8× |
| Massachusetts | 8,614 | 0.94× |
| Colorado | 8,533 | 1.16× |
| Indiana | 8,384 | 0.98× |
| Arizona | 8,378 | 0.88× |
| Wisconsin | 8,308 | 1.18× |
| Maryland | 6,990 | 0.87× |
| Minnesota | 6,971 | 1.04× |
| South Carolina | 6,926 | 0.99× |
| Oregon | 6,357 | 1.19× |
| Kentucky | 6,118 | 1.05× |
| Oklahoma | 5,718 | 1.1× |
| Iowa | 5,051 | 1.31× |
| Alabama | 5,018 | 0.77× |
| Louisiana | 5,002 | 0.83× |
| Kansas | 4,810 | 1.31× |
| Connecticut | 4,477 | 0.96× |
| Arkansas | 3,772 | 0.98× |
| Utah | 3,425 | 0.82× |
| Nevada | 3,382 | 0.75× |
| Nebraska | 3,083 | 1.32× |
| Mississippi | 2,949 | 0.77× |
| Idaho | 2,300 | 0.98× |
| New Mexico | 1,954 | 0.84× |
| West Virginia | 1,894 | 0.87× |
| New Hampshire | 1,858 | 1.01× |
| Washington, District of Columbia | 1,618 | 1.15× |
| Maine | 1,569 | 0.94× |
| Montana | 1,530 | 1.18× |
| Hawaii | 1,213 | 0.61× |
| Rhode Island | 1,157 | 0.78× |
| South Dakota | 1,016 | 0.94× |
| Delaware | 988 | 0.77× |
| North Dakota | 952 | 0.99× |
| Vermont | 829 | 1.01× |
| Alaska | 754 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.24× | Travel & Leisure |
| Saving | 2.26× | Business & Career |
| Litter box | 1.54× | Pets & Animals |
| Consequence (rapper) | 3.86× | Music & Radio |
| Assassin's Creed: Brotherhood | 5.82× | Games |
| WESH | 2.4× | Movies & TV |
| IS (Infinite Stratos) | 1.86× | Literature |
| ABC 7 Chicago | 2.02× | Movies & TV |
| Graham Greene (actor) | 2.8× | |
| Julio Cesar Chavez Jr. | 2.79× | Sports |
| Eindhoven | 2.51× | Travel & Leisure |
| nbc chicago | 2.02× | Movies & TV |
| Jack White | 1.65× | Movies & TV |
| Assassin's Creed: Revelations | 3.33× | Games |
| Arutz Sheva | 2.26× | News |
| Chili con carne | 2.54× | Food & Beverages |
| Ash vs Evil Dead | 4.32× | Movies & TV |
| WFTV | 1.85× | Movies & TV |
| Davos | 5.87× | Travel & Leisure |
| Notre Dame Fighting Irish football | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.87 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.13 |
| Individualism | JOY | 1.12 |
| Convenience Orientation | PREMIUM | 1.1 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.2% |
| Germany | 5.2% |
| Italy | 3.6% |
See Bull Durham audiences in other countries
More Romance audiences in United States
- Bridgerton (8,109,387)
- The Notebook (2004 film) (4,768,441)
- Cinderella (1950 film) (4,089,097)
- Pitch Perfect (3,985,031)
- Casablanca (film) (3,396,546)
Frequently asked questions
How many fans does Bull Durham have in United States?
Bull Durham has an estimated audience of 466,350 people in United States, concentrated in California and North Carolina.
What is the gender split and age of Bull Durham fans?
31.6% of Bull Durham fans are female, 68.4% are male, with an average age of 47.1 years.
Which brands do Bull Durham fans like most?
Bull Durham fans show strongest brand affinity for Alaska (2.24×), Saving (2.26×), and Litter box (1.54×) over the country average.
Where do Bull Durham fans live in United States?
Bull Durham fans in United States are most concentrated in California (reach 43,984), North Carolina (reach 38,348), and Texas (reach 32,739). These three regions account for the largest share of the active audience.
What other brands do Bull Durham fans also like?
Beyond Bull Durham itself, the audience over-indexes on Saving (2.26×), Litter box (1.54×), Consequence (rapper) (3.86×), and Assassin's Creed: Brotherhood (5.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bull Durham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.