Rascasse Audience Intelligence

Bullmastiff Audience in United States

A data profile of the people who buy, follow and care about Bullmastiff in United States — modelled from more than twelve digital signal sources. Bullmastiff has an estimated audience of 729,590 people in United States.

#42among Dog breed in United States#9888among Topic in United States#447in Pets & Animals

The average Bullmastiff fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crime fiction, Dog agility, Mortgage loans, with strongest over-indexing on Crime fiction (4.43× the country average).

Demographically, the Bullmastiff audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bullmastiff fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Crime fiction.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bullmastiff profile in United States.

Audience size
730K
in United States
Gender
71.5%♀
28.5% male
Age
41.4
average years
Country rank
#29148
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bullmastiff fans

71.5% are female, 28.5% are male, average age 41.4.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Bullmastiff audience in United States
MetricValue
Female71.5%
Male28.5%
Average age41.4
Estimated audience size729,590
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Bullmastiff audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4923%
50+26%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Bullmastiff audience comes from United States.

Worldwide audience distribution share by country for Bullmastiff
CountryShare
United States41.7%
Canada15.3%
Belgium4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bullmastiff audience in United States is strongest.

Fig. 05

Top regions by affinity

Bullmastiff fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.44×
02Mississippi~8K1.40×
03Arkansas~8K1.39×
04Maine~4K1.37×
05Oklahoma~10K1.34×
06West Virginia~4K1.27×
07Kentucky~10K1.24×
08Missouri~10K1.23×
09Tennessee~20K1.22×
10Louisiana~10K1.22×
11Michigan~20K1.18×
12South Carolina~10K1.14×
13Ohio~30K1.11×
14Georgia~20K1.10×
15Indiana~10K1.10×
16North Carolina~20K1.08×
17New Hampshire~3K1.08×
18Nebraska~4K1.03×
19New Mexico~4K1.03×
20Montana~2K1.03×
21Kansas~6K1.02×
22Idaho~4K1.00×
23Texas~60K0.99×
24Florida~50K0.97×
25Rhode Island~2K0.97×
26South Dakota~2K0.97×
27Vermont~1K0.97×
28Connecticut~7K0.95×
29Arizona~10K0.94×
30North Dakota~1K0.94×
31Pennsylvania~20K0.92×
32Oregon~8K0.90×
33Iowa~5K0.89×
34Massachusetts~10K0.87×
35Wisconsin~10K0.87×
36Illinois~20K0.86×
37Virginia~20K0.86×
38Nevada~6K0.86×
39Alaska~1K0.86×
40Utah~6K0.85×
41Colorado~10K0.84×
42Delaware~2K0.84×
43Washington~10K0.83×
44Hawaii~3K0.83×
45California~60K0.80×
46Maryland~9K0.75×
47Minnesota~8K0.75×
48New York~30K0.74×
49New Jersey~10K0.70×
50Washington, District of Columbia~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Bullmastiff, United States
0.65×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bullmastiff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bullmastiff audience
#·InterestCategoryAffinity×
01RemittanceBusiness & Career7.71×
02Dog agilityPets & Animals6.41×
03Dog groomingPets & Animals4.81×
04Crime fictionLiterature4.43×
05Pet sittingPets & Animals3.23×
06FedExBusiness & Career2.76×
07Renewable energyBusiness & Career2.74×
08Veterinary medicineBusiness & Career2.61×
09French BulldogPets & Animals2.50×
10Labrador RetrieverPets & Animals2.41×
11Dog harnessPets & Animals2.38×
12BulldogPets & Animals2.37×
13Solar energyHome & Garden2.33×
14PetcoShopping2.20×
15Mortgage loansBusiness & Career2.18×
16Dog walkingPets & Animals2.15×
17Pet foodPets & Animals2.13×
18Discount storesShopping2.00×
19Trader Joe'sShopping1.97×
20PinterestInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bullmastiff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bullmastiff audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
IndulgenceJOY1.77×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bullmastiff audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Social Media UsageJOY0.93×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bullmastiff have in United States?

Bullmastiff has an estimated audience of 729,590 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bullmastiff fans?

71.5% of Bullmastiff fans are female, 28.5% are male, with an average age of 41.4 years.

03

Which brands do Bullmastiff fans like most?

Bullmastiff fans show strongest brand affinity for Crime fiction (4.43×), Dog agility (6.41×), and Mortgage loans (2.18×) over the country average.

04

Where do Bullmastiff fans live in United States?

Bullmastiff fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bullmastiff fans also like?

Beyond Bullmastiff itself, the audience over-indexes on Dog agility (6.41×), Mortgage loans (2.18×), FedEx (2.76×), and Trader Joe's (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Bullmastiff audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bullmastiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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