Bullmastiff Audience in United States

Bullmastiff logo

Bullmastiff has an estimated audience of 729,590 people in United States. 71.5% are female, 28.5% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Staycation, Bank account, Halsey, Oregon, 3D printing.

The average Bullmastiff fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Staycation, Bank account, with strongest over-indexing on Collectable (2.05× the country average). Demographically, the Bullmastiff audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Bullmastiff fans

Demographic split for Bullmastiff audience in United States
MetricValue
Female71.5%
Male28.5%
Average age41.4
Estimated audience size729,590

Audience persona

The typical Bullmastiff fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Bullmastiff in United States
RegionReachAffinity
California68,3660.85×
Texas66,4551.06×
Florida49,5141×
New York30,8530.76×
Georgia25,8251.15×
Ohio25,6171.14×
North Carolina24,3561.11×
Pennsylvania23,1290.94×
Michigan22,9681.2×
Illinois21,2900.88×
Tennessee18,0521.23×
Virginia15,5690.88×
Alabama15,4771.52×
Indiana15,2421.14×
Missouri15,0171.28×
Arizona13,6930.92×
New Jersey12,9930.7×
Massachusetts12,7870.89×
South Carolina12,7471.16×
Washington12,4820.85×
Louisiana11,9771.27×
Kentucky11,5181.26×
Oklahoma11,0601.37×
Wisconsin9,5940.87×
Colorado9,5060.83×
Maryland9,4210.75×
Arkansas8,4161.4×
Mississippi8,2891.38×
Minnesota7,8010.75×
Oregon7,4640.89×
Connecticut6,7930.93×
Nevada6,3220.9×
Kansas6,0951.06×
Utah5,3730.82×
Iowa5,3580.89×
West Virginia4,1391.22×
Nebraska3,6881.01×
New Mexico3,6491×
Maine3,4851.33×
Idaho3,4340.94×
New Hampshire3,0071.05×
Hawaii2,5690.82×
Rhode Island2,2360.96×
Montana1,9740.98×
Delaware1,6050.8×
South Dakota1,5770.94×
Washington, District of Columbia1,4000.64×
North Dakota1,2840.86×
Vermont1,1540.9×
Alaska1,1100.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bullmastiff audience
BrandAffinityCategory
Collectable2.05×Kids & Family
Staycation3.75×Home & Garden
Bank account2.68×Business & Career
Halsey, Oregon7.71×Travel & Leisure
3D printing2.06×Technology & Electronics
Home staging3.88×Home & Garden
JDSU2.23×Business & Career
Fat Albert (film)5.52×Movies & TV
Nebraska Cornhuskers football2.05×Sports
N1 road (South Africa)2.17×Travel & Leisure
Jesse Plemons1.61×Movies & TV
UK garage2.54×Music & Radio
Acoustic music2.02×Music & Radio
Jaws2.31×Movies & TV
Notre Dame Fighting Irish football2.12×Sports
Stamp collecting1.81×Home & Garden
Queens College, City University of New York2.79×Business & Career
Boogie-woogie (dance)6.25×Music & Radio
Strategic human resource planning3.3×Business & Career
Layne Staley2.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bullmastiff audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
Pet OwnershipJOY1.62
IndulgenceJOY1.42
SustainabilityBALANCE1.38
PatriotismCONSERVATISM1.36
Risk AppetiteTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Bullmastiff
CountryShare
United States42.0%
Canada15.2%
Belgium4.5%

See Bullmastiff audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Bullmastiff have in United States?

Bullmastiff has an estimated audience of 729,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Bullmastiff fans?

71.5% of Bullmastiff fans are female, 28.5% are male, with an average age of 41.4 years.

Which brands do Bullmastiff fans like most?

Bullmastiff fans show strongest brand affinity for Collectable (2.05×), Staycation (3.75×), and Bank account (2.68×) over the country average.

Where do Bullmastiff fans live in United States?

Bullmastiff fans in United States are most concentrated in California (reach 68,366), Texas (reach 66,455), and Florida (reach 49,514). These three regions account for the largest share of the active audience.

What other brands do Bullmastiff fans also like?

Beyond Bullmastiff itself, the audience over-indexes on Staycation (3.75×), Bank account (2.68×), Halsey, Oregon (7.71×), and 3D printing (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bullmastiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.