Bünting Audience in United States
Bünting has an estimated audience of 264,742 people in United States. 63.7% are female, 36.3% are male, average age 40.2. Top regions: Florida, Texas, Ohio. Top brand affinities: Kia Sportage, Google Maps, Indeed.com, Autism Awareness, Diabetes mellitus awareness.
The average Bünting fan in United States is 40.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Ohio. Top brand affinities include Kia Sportage, Google Maps, Indeed.com, with strongest over-indexing on Kia Sportage (23.49× the country average). Demographically, the Bünting audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Tea
Demographics of Bünting fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.2 |
| Estimated audience size | 264,742 |
Audience persona
The typical Bünting fan in United States is more female, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 5,800 | 0.32× |
| Texas | 5,766 | 0.25× |
| Ohio | 5,589 | 0.69× |
| California | 5,332 | 0.18× |
| New York | 4,908 | 0.33× |
| Washington, District of Columbia | 3,360 | 4.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.49× | Cars & Mobility |
| Google Maps | 3.85× | Internet & Social Media |
| Indeed.com | 3.86× | Business & Career |
| Autism Awareness | 8.23× | Health |
| Diabetes mellitus awareness | 5.61× | Health |
| Capital One | 3.25× | Business & Career |
| Singer-songwriter | 2.78× | Music & Radio |
| Microblogging | 5.66× | Technology & Electronics |
| Google News | 3.7× | News |
| Honda HR-V | 15.83× | Cars & Mobility |
| Black tea | 12.32× | Food & Beverages |
| Circle K | 3.9× | Shopping |
| Livemusic | 2.93× | Music & Radio |
| Enterprise Rent-A-Car | 3.33× | Cars & Mobility |
| Hobby Lobby | 2.1× | Home & Garden |
| Esso | 37.43× | Cars & Mobility |
| Pre-school playgroup | 17.25× | Kids & Family |
| Scooby-Doo | 2.75× | Movies & TV |
| Khan Academy | 4.29× | Business & Career |
| AccuWeather | 3.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.47 |
| Design Affinity | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.42 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Price Sensitivity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 22.5% |
| Malaysia | 9.9% |
See Bünting audiences in other countries
More Tea audiences in United States
- Tea house (1,552,999)
- Milford (1,519,633)
- Lipton (798,971)
- Teapot (725,660)
- The Republic of Tea (545,985)
Frequently asked questions
How many fans does Bünting have in United States?
Bünting has an estimated audience of 264,742 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Bünting fans?
63.7% of Bünting fans are female, 36.3% are male, with an average age of 40.2 years.
Which brands do Bünting fans like most?
Bünting fans show strongest brand affinity for Kia Sportage (23.49×), Google Maps (3.85×), and Indeed.com (3.86×) over the country average.
Where do Bünting fans live in United States?
Bünting fans in United States are most concentrated in Florida (reach 5,800), Texas (reach 5,766), and Ohio (reach 5,589). These three regions account for the largest share of the active audience.
What other brands do Bünting fans also like?
Beyond Bünting itself, the audience over-indexes on Google Maps (3.85×), Indeed.com (3.86×), Autism Awareness (8.23×), and Diabetes mellitus awareness (5.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bünting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.