Bünting Target Market in United States
A data profile of the people who buy, follow and care about Bünting in United States — modelled from more than twelve digital signal sources. Bünting has an estimated audience of 105 people in United States.
The average Bünting fan in United States is 39.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Black tea, Esso, John Lennon, with strongest over-indexing on Black tea (19.14× the country average).
Demographically, the Bünting audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Bünting fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Black tea.
At a glance
The key figures that characterise the Bünting profile in United States.
Search interest · 12-month trend
Customer demographics of Bünting
65.1% are female, 34.9% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.8 |
| Estimated audience size | 105 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Bünting audience comes from United States.
| Country | Share |
|---|---|
| Germany | 62.9% |
| United Kingdom | 29.6% |
| China | 2.5% |
Geography
Where the Bünting audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | <1K | 1.35× | |
| 02 | Ohio | <1K | 0.96× | |
| 03 | Florida | <1K | 0.93× | |
| 04 | New York | <1K | 0.93× | |
| 05 | Texas | <1K | 0.92× | |
| 06 | California | <1K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bünting audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 43.91× | ||
| 02 | The Republic of Tea | Food & Beverages | 25.87× | ||
| 03 | Black tea | Food & Beverages | 19.14× | ||
| 04 | John Lennon | Music & Radio | 8.39× | ||
| 05 | Herbal tea | Food & Beverages | 5.40× | ||
| 06 | Green tea | Food & Beverages | 5.27× | ||
| 07 | Sustainable energy | Home & Garden | 3.05× | ||
| 08 | Renewable energy | Business & Career | 2.48× | ||
| 09 | Cookbook | Food & Beverages | 2.41× | ||
| 10 | Organic food | Food & Beverages | 2.39× | ||
| 11 | Scooby-Doo | Movies & TV | 2.39× | ||
| 12 | Discount stores | Shopping | 2.21× | ||
| 13 | Trader Joe's | Shopping | 2.13× | ||
| 14 | FedEx | Business & Career | 2.05× | ||
| 15 | Shopping malls | Shopping | 1.73× | ||
| 16 | Pizza Hut | Food & Beverages | 1.69× | ||
| 17 | Vegetable | Food & Beverages | 1.67× | ||
| 18 | Mortgage loans | Business & Career | 1.66× | ||
| 19 | Starbucks | Food & Beverages | 1.61× | ||
| 20 | McDonald's | Food & Beverages | 1.51× |
Personality of the Bünting audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.73× | |
| Sustainability | BALANCE | 1.58× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.96× |
Frequently asked questions
Who is Bünting's target market in United States?
Bünting's target market in United States covers an estimated 105 people, concentrated in California and Texas.
What is the gender split and age of Bünting customers?
65.1% of the Bünting audience are female, 34.9% are male, with an average age of 39.8 years.
Which brands do Bünting fans like most?
Bünting fans show strongest brand affinity for Black tea (19.14×), Esso (43.91×), and John Lennon (8.39×) over the country average.
Where do Bünting fans live in United States?
Bünting fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.
What other brands do Bünting fans also like?
Beyond Bünting itself, the audience over-indexes on Esso (43.91×), John Lennon (8.39×), The Republic of Tea (25.87×), and Organic food (2.39×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Tea audiences in United States
- Milford (1,553,347)
- Tea house (1,510,928)
- Lipton (792,149)
- Teapot (756,880)
- The Republic of Tea (545,498)
See Bünting audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Bünting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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