Rascasse Audience Intelligence

Burger Bar Target Market in United States

A data profile of the people who buy, follow and care about Burger Bar in United States — modelled from more than twelve digital signal sources. Burger Bar has an estimated audience of 379,360 people in United States.

#4431among Brand in United States#2240in Food & Beverages

The average Burger Bar fan in United States is 30.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Utah, California.

Top brand affinities include Torchy's Tacos, Blaze Pizza, Good Burger, with strongest over-indexing on Torchy's Tacos (159× the country average).

Demographically, the Burger Bar audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burger Bar fan in United States is balanced, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Torchy's Tacos.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burger Bar profile in United States.

Audience size
379K
in United States
Gender
47.2%♀
52.8% male
Age
30.8
average years
Country rank
#42790
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burger Bar

47.2% are female, 52.8% are male, average age 30.8.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Burger Bar audience in United States
MetricValue
Female47.2%
Male52.8%
Average age30.8
Estimated audience size379,360
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Burger Bar audience in United States
Age bracketShare%
16-1947%
20-2918%
30-3913%
40-4912%
50+9%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Burger Bar audience comes from United States.

Worldwide audience distribution share by country for Burger Bar
CountryShare
United States28.1%
Netherlands14.0%
Canada7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burger Bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Burger Bar customers by region in United States
#RegionReachAffinity×
01Vermont~9K14.34×
02Utah~30K8.81×
03New Hampshire~10K7.20×
04Maine~3K1.90×
05New Jersey~10K1.54×
06Illinois~20K1.26×
07Tennessee~9K1.21×
08Indiana~8K1.14×
09Texas~30K1.00×
10Missouri~6K1.00×
11South Carolina~5K0.90×
12Rhode Island~1K0.86×
13Michigan~8K0.82×
14Alaska<1K0.81×
15Kentucky~4K0.80×
16North Dakota<1K0.79×
17South Dakota<1K0.75×
18Colorado~4K0.72×
19Louisiana~3K0.72×
20West Virginia~1K0.70×
21North Carolina~8K0.68×
22Montana<1K0.67×
23Delaware<1K0.66×
24Hawaii~1K0.65×
25New York~10K0.62×
26Virginia~6K0.61×
27New Mexico~1K0.61×
28Nebraska~1K0.60×
29Idaho~1K0.56×
30Arkansas~2K0.55×
31Washington, District of Columbia<1K0.54×
32Massachusetts~4K0.53×
33Iowa~2K0.51×
34Georgia~6K0.50×
35Connecticut~2K0.50×
36Mississippi~2K0.50×
37California~20K0.47×
38Kansas~1K0.46×
39Oklahoma~2K0.45×
40Nevada~2K0.42×
41Wisconsin~2K0.41×
42Florida~10K0.40×
43Alabama~2K0.40×
44Oregon~2K0.39×
45Washington~3K0.37×
46Minnesota~2K0.35×
47Ohio~4K0.34×
48Maryland~2K0.32×
49Arizona~2K0.31×
50Pennsylvania~4K0.30×
Fig. 06

Affinity by region

Affinity by region — Burger Bar, United States
0.30×1.00×14.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burger Bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burger Bar audience
#·InterestCategoryAffinity×
01Torchy's TacosFood & Beverages159.00×
02Sportsnet 360Sports126.89×
03Good BurgerMovies & TV82.58×
04tsnSports79.28×
05Blaze PizzaFood & Beverages55.17×
06Onion ringFood & Beverages27.80×
07Cook Out (restaurant)Food & Beverages27.29×
08Glory (1989 film)Movies & TV20.00×
09Pilot (pen company)Kids & Family20.00×
10Cumberland FarmsShopping20.00×
11Jesse EisenbergMovies & TV19.98×
12Shake ShackFood & Beverages16.84×
13Five GuysFood & Beverages15.79×
14Dave FrancoMovies & TV13.58×
15Carl's Jr.Food & Beverages12.65×
16WhataburgerFood & Beverages10.35×
17Sonic Drive-InFood & Beverages7.75×
18Burger KingFood & Beverages6.02×
19In-N-Out BurgerFood & Beverages5.92×
20McDonald'sFood & Beverages3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burger Bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burger Bar audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.85×
SustainabilityBALANCE1.74×
Healthy LifestyleBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burger Bar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
TraditionCONSERVATISM0.65×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burger Bar's target market in United States?

Burger Bar's target market in United States covers an estimated 379,360 people, concentrated in Texas and Utah.

02

What is the gender split and age of Burger Bar customers?

47.2% of the Burger Bar audience are female, 52.8% are male, with an average age of 30.8 years.

03

Which brands do Burger Bar fans like most?

Burger Bar fans show strongest brand affinity for Torchy's Tacos (159×), Blaze Pizza (55.17×), and Good Burger (82.58×) over the country average.

04

Where do Burger Bar fans live in United States?

Burger Bar fans in United States are most concentrated in Texas (reach ~30K), Utah (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Burger Bar fans also like?

Beyond Burger Bar itself, the audience over-indexes on Blaze Pizza (55.17×), Good Burger (82.58×), tsn (79.28×), and Five Guys (15.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Burger Bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burger Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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