Burger Bar Audience in United States

Burger Bar logo

Burger Bar has an estimated audience of 373,283 people in United States. 47.2% are female, 52.8% are male, average age 30.8. Top regions: Texas, Utah, California. Top brand affinities: Torchy's Tacos, Blaze Pizza, Good Burger, tsn, Five Guys.

The average Burger Bar fan in United States is 30.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Utah, California. Top brand affinities include Torchy's Tacos, Blaze Pizza, Good Burger, with strongest over-indexing on Torchy's Tacos (159× the country average). Demographically, the Burger Bar audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Burger Bar fans

Demographic split for Burger Bar audience in United States
MetricValue
Female47.2%
Male52.8%
Average age30.8
Estimated audience size373,283

Audience persona

The typical Burger Bar fan in United States is balanced, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Torchy's Tacos.

Top regions in United States

Top regions ranked by reach for Burger Bar in United States
RegionReachAffinity
Texas39,0411.22×
Utah28,7328.6×
California20,1260.49×
Illinois17,6101.42×
New York16,6150.8×
New Jersey13,5411.43×
Florida12,3140.49×
New Hampshire11,0217.49×
Indiana10,4351.53×
North Carolina10,1200.9×
Tennessee9,5661.28×
Michigan7,6450.78×
Georgia7,3790.64×
South Carolina6,6631.19×
Virginia6,3100.69×
Colorado5,4950.93×
Vermont5,4088.25×
Massachusetts4,7220.64×
Missouri4,7150.78×
Kentucky4,6921×
Louisiana4,2400.88×
Ohio4,2260.37×
Pennsylvania3,8740.31×
Maine3,1122.33×
Washington2,8230.38×
Wisconsin2,2580.4×
Connecticut1,9800.53×
Arizona1,6970.22×
Minnesota1,2480.23×
Oregon1,2350.29×
Nevada1,2270.34×
Rhode Island1,1831×
Oklahoma1,1350.27×
Maryland1,0460.16×
Alabama9730.19×
Mississippi7190.23×
Kansas4550.15×
Idaho3770.2×
Arkansas3730.12×
Iowa3650.12×
Washington, District of Columbia3010.27×
Montana2610.25×
Nebraska2550.14×
Hawaii2170.14×
New Mexico2100.11×
West Virginia1690.1×
Delaware1540.15×
South Dakota1390.16×
Alaska1000.13×
Wyoming930.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burger Bar audience
BrandAffinityCategory
Torchy's Tacos159×Food & Beverages
Blaze Pizza55.17×Food & Beverages
Good Burger82.58×Movies & TV
tsn79.28×Sports
Five Guys15.79×Food & Beverages
Shake Shack16.84×Food & Beverages
Cook Out (restaurant)27.29×Food & Beverages
Whataburger10.35×Food & Beverages
Burger King6.02×Food & Beverages
In-N-Out Burger5.92×Food & Beverages
Glory (1989 film)20×Movies & TV
Jesse Eisenberg19.98×Movies & TV
Pilot (pen company)20×Kids & Family
Cumberland Farms20×Shopping
Dave Franco13.58×Movies & TV
Onion ring27.8×Food & Beverages
Angela Lansbury20×Movies & TV
Sonic Drive-In7.75×Food & Beverages
A&W Restaurants18.21×Food & Beverages
Sportsnet25.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burger Bar audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
Family OrientationCONSERVATISM1.36
Risk AppetiteTHRILL1.32
Convenience OrientationPREMIUM1.23
LGBTQ+ IdentityOPEN1.19
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Burger Bar
CountryShare
United States28.8%
Netherlands15.2%
Brazil5.0%

See Burger Bar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Burger Bar have in United States?

Burger Bar has an estimated audience of 373,283 people in United States, concentrated in Texas and Utah.

What is the gender split and age of Burger Bar fans?

47.2% of Burger Bar fans are female, 52.8% are male, with an average age of 30.8 years.

Which brands do Burger Bar fans like most?

Burger Bar fans show strongest brand affinity for Torchy's Tacos (159×), Blaze Pizza (55.17×), and Good Burger (82.58×) over the country average.

Where do Burger Bar fans live in United States?

Burger Bar fans in United States are most concentrated in Texas (reach 39,041), Utah (reach 28,732), and California (reach 20,126). These three regions account for the largest share of the active audience.

What other brands do Burger Bar fans also like?

Beyond Burger Bar itself, the audience over-indexes on Blaze Pizza (55.17×), Good Burger (82.58×), tsn (79.28×), and Five Guys (15.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burger Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.