Rascasse Audience Intelligence

Business Standard Audience in United States

A data profile of the people who buy, follow and care about Business Standard in United States — modelled from more than twelve digital signal sources. Business Standard has an estimated audience of 354,286 people in United States.

#185among Newspaper in United States#1430among Website / Newspaper / Magazine in United States#2720in Business & Career

The average Business Standard fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Bourne (film series), Amazon Web Services, Peaky Blinders (TV series), with strongest over-indexing on Bourne (film series) (145.61× the country average).

Demographically, the Business Standard audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business Standard fan in United States is more male, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Bourne (film series).

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business Standard profile in United States.

Audience size
354K
in United States
Gender
25.1%♀
74.9% male
Age
41.4
average years
Country rank
#44340
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Business Standard

25.1% are female, 74.9% are male, average age 41.4.

Fig. 02

Gender split

25.1%
Female
74.9%
Male
Demographic split for Business Standard audience in United States
MetricValue
Female25.1%
Male74.9%
Average age41.4
Estimated audience size354,286
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Business Standard audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Business Standard audience comes from United States.

Worldwide audience distribution share by country for Business Standard
CountryShare
India46.2%
United States16.9%
Bangladesh9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business Standard audience in United States is strongest.

Fig. 05

Top regions by affinity

Business Standard fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K3.91×
02Virginia~20K1.74×
03Georgia~20K1.72×
04Massachusetts~10K1.63×
05New York~30K1.59×
06Maryland~9K1.54×
07North Carolina~20K1.51×
08Texas~40K1.39×
09Utah~4K1.30×
10Washington, District of Columbia~1K1.30×
11California~50K1.29×
12Washington~9K1.24×
13Illinois~10K1.12×
14West Virginia~2K1.11×
15Alaska<1K1.10×
16Vermont<1K1.10×
17North Dakota<1K1.06×
18South Dakota<1K1.05×
19Delaware~1K1.03×
20New Hampshire~1K1.02×
21Montana<1K0.99×
22Ohio~10K0.97×
23Rhode Island~1K0.97×
24Michigan~9K0.96×
25Maine~1K0.96×
26Indiana~6K0.94×
27Oregon~4K0.94×
28Nebraska~2K0.94×
29Hawaii~1K0.94×
30Idaho~2K0.92×
31New Mexico~2K0.91×
32Mississippi~3K0.90×
33Arkansas~3K0.89×
34Kansas~2K0.88×
35Connecticut~3K0.87×
36Iowa~3K0.87×
37Oklahoma~3K0.86×
38Louisiana~4K0.85×
39Kentucky~4K0.85×
40Nevada~3K0.84×
41Missouri~5K0.83×
42Alabama~4K0.83×
43South Carolina~4K0.81×
44Florida~20K0.80×
45Wisconsin~4K0.80×
46Pennsylvania~9K0.78×
47Colorado~4K0.78×
48Minnesota~4K0.78×
49Tennessee~5K0.77×
50Arizona~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Business Standard, United States
0.76×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business Standard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business Standard audience
#·InterestCategoryAffinity×
01Bourne (film series)Movies & TV145.61×
02Frédérique ConstantFashion & Accessoires26.96×
03Ulysse NardinFashion & Accessoires21.01×
04Amazon Web ServicesTechnology & Electronics21.00×
05BoucheronFashion & Accessoires20.00×
06Microsoft AzureTechnology & Electronics18.29×
07Cricket World CupSports18.17×
08ZenithFashion & Accessoires17.65×
09PaneraiFashion & Accessoires16.04×
10Data scienceBusiness & Career15.42×
11SeikoFashion & Accessoires14.71×
12Vacheron ConstantinFashion & Accessoires14.12×
13Peaky Blinders (TV series)Movies & TV13.64×
14HinduismPolitics & Society7.76×
15American ExpressBusiness & Career5.41×
16Tesla MotorsCars & Mobility5.04×
17InnovationBusiness & Career4.64×
18Cloud computingTechnology & Electronics4.55×
19Online newspaperNews4.48×
20Bank of AmericaBusiness & Career3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business Standard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business Standard audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.71×
Early Adopter MentalityPOWER2.55×
IndulgenceJOY2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business Standard audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
TraditionCONSERVATISM0.76×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business Standard have in United States?

Business Standard has an estimated audience of 354,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business Standard fans?

25.1% of Business Standard fans are female, 74.9% are male, with an average age of 41.4 years.

03

Which brands do Business Standard fans like most?

Business Standard fans show strongest brand affinity for Bourne (film series) (145.61×), Amazon Web Services (21×), and Peaky Blinders (TV series) (13.64×) over the country average.

04

Where do Business Standard fans live in United States?

Business Standard fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Business Standard fans also like?

Beyond Business Standard itself, the audience over-indexes on Amazon Web Services (21×), Peaky Blinders (TV series) (13.64×), Data science (15.42×), and Cloud computing (4.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Business Standard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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