Business Standard Audience in United States

Business Standard logo

Business Standard has an estimated audience of 355,904 people in United States. 25.1% are female, 74.9% are male, average age 41.4. Top regions: California, Texas, New Jersey. Top brand affinities: Bourne (film series), Indeed.com, Google Maps, Kia Sportage, Peaky Blinders (TV series).

The average Business Standard fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Bourne (film series), Indeed.com, Google Maps, with strongest over-indexing on Bourne (film series) (106.21× the country average). Demographically, the Business Standard audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Business Standard fans

Demographic split for Business Standard audience in United States
MetricValue
Female25.1%
Male74.9%
Average age41.4
Estimated audience size355,904

Audience persona

The typical Business Standard fan in United States is more male, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bourne (film series).

Top regions in United States

Top regions ranked by reach for Business Standard in United States
RegionReachAffinity
California53,5071.37×
Texas47,4711.55×
New Jersey37,2544.12×
New York31,9061.6×
Georgia22,9902.1×
Virginia16,6331.92×
Florida16,4640.68×
North Carolina15,2921.43×
Illinois14,4811.22×
Massachusetts14,1692.02×
Maryland11,2251.83×
Ohio9,2020.84×
Washington9,0181.26×
Pennsylvania8,5100.71×
Michigan7,8970.85×
Utah5,9691.87×
Indiana5,2250.8×
Arizona4,3120.59×
Missouri4,0650.71×
Oregon4,0270.99×
Tennessee2,6560.37×
Colorado2,6370.47×
Kentucky2,5930.58×
Louisiana2,3960.52×
Connecticut2,3900.67×
Minnesota1,9650.39×
Wisconsin1,9640.37×
Washington, District of Columbia1,9561.83×
New Hampshire1,7571.25×
South Carolina1,6700.31×
Alabama1,4870.3×
Oklahoma1,3660.35×
Mississippi1,3480.46×
Iowa1,2190.42×
Arkansas1,1970.41×
Kansas1,1130.4×
West Virginia1,1130.67×
Alaska1,1101.46×
Nevada1,0380.3×
Idaho1,0270.58×
Hawaii9810.64×
Montana9680.98×
South Dakota9551.16×
North Dakota9301.27×
Wyoming9001.71×
Nebraska8980.5×
New Mexico8930.5×
Rhode Island8850.78×
Maine8850.69×
Vermont8711.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business Standard audience
BrandAffinityCategory
Bourne (film series)106.21×Movies & TV
Indeed.com4.26×Business & Career
Google Maps3.86×Internet & Social Media
Kia Sportage20×Cars & Mobility
Peaky Blinders (TV series)10.6×Movies & TV
Bank of America3.58×Business & Career
Frédérique Constant27.83×Fashion & Accessoires
Vacheron Constantin14.09×Fashion & Accessoires
Panerai14.46×Fashion & Accessoires
Enterprise Rent-A-Car4.61×Cars & Mobility
Capital One2.94×Business & Career
Honda HR-V18.77×Cars & Mobility
Boucheron20×Fashion & Accessoires
Cricket World Cup15.3×Sports
Ulysse Nardin19.25×Fashion & Accessoires
Online newspaper3.87×News
Apple Store5.36×Shopping
Zenith15.16×Fashion & Accessoires
Google News3.91×News
Financial Times12.44×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business Standard audience
TraitClusterScore
Early Adopter MentalityPOWER2.51
Career OrientationPOWER2.03
Luxury OrientationPREMIUM1.95
Convenience OrientationPREMIUM1.79
LGBTQ+ IdentityOPEN1.56
IndulgenceJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Business Standard
CountryShare
India47.0%
United States16.7%
Bangladesh9.5%

See Business Standard audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Business Standard have in United States?

Business Standard has an estimated audience of 355,904 people in United States, concentrated in California and Texas.

What is the gender split and age of Business Standard fans?

25.1% of Business Standard fans are female, 74.9% are male, with an average age of 41.4 years.

Which brands do Business Standard fans like most?

Business Standard fans show strongest brand affinity for Bourne (film series) (106.21×), Indeed.com (4.26×), and Google Maps (3.86×) over the country average.

Where do Business Standard fans live in United States?

Business Standard fans in United States are most concentrated in California (reach 53,507), Texas (reach 47,471), and New Jersey (reach 37,254). These three regions account for the largest share of the active audience.

What other brands do Business Standard fans also like?

Beyond Business Standard itself, the audience over-indexes on Indeed.com (4.26×), Google Maps (3.86×), Kia Sportage (20×), and Peaky Blinders (TV series) (10.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.