Cale Makar Audience in United States

Cale Makar logo

Cale Makar has an estimated audience of 511,483 people in United States. 35.5% are female, 64.5% are male, average age 37.3. Top regions: Colorado, New York, Massachusetts. Top brand affinities: Colorado Avalanche, Bauer Hockey, Calgary Flames, Kia Sportage, Autism Awareness.

The average Cale Makar fan in United States is 37.3 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, New York, Massachusetts. Top brand affinities include Colorado Avalanche, Bauer Hockey, Calgary Flames, with strongest over-indexing on Colorado Avalanche (120.06× the country average). Demographically, the Cale Makar audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Cale Makar fans

Demographic split for Cale Makar audience in United States
MetricValue
Female35.5%
Male64.5%
Average age37.3
Estimated audience size511,483

Audience persona

The typical Cale Makar fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Colorado Avalanche.

Top regions in United States

Top regions ranked by reach for Cale Makar in United States
RegionReachAffinity
Colorado73,1139.07×
New York28,3500.99×
Massachusetts26,4542.63×
California24,0110.43×
Florida20,8000.6×
Texas18,8280.43×
Pennsylvania16,6390.97×
Illinois14,5290.85×
Michigan13,9011.04×
New Jersey11,4710.88×
Minnesota11,1891.53×
North Carolina9,3180.61×
Ohio8,7240.55×
Washington8,1830.8×
Virginia6,9930.56×
Missouri6,7760.82×
Arizona6,5230.62×
Connecticut5,7521.12×
Georgia5,4040.34×
Wisconsin5,3630.7×
Indiana5,2370.56×
Tennessee4,7820.47×
Maryland4,3460.49×
Utah4,1640.91×
Nevada3,8960.79×
Maine3,7092.02×
New Hampshire3,2611.62×
South Carolina3,1580.41×
Oregon2,9100.5×
Iowa2,7200.65×
Montana2,5201.78×
Nebraska2,3190.9×
Kentucky2,2210.35×
Kansas2,2020.55×
Louisiana2,1990.33×
Oklahoma2,1000.37×
Wyoming1,9742.6×
Alabama1,9090.27×
North Dakota1,7641.68×
Rhode Island1,7511.08×
Idaho1,7380.68×
Washington, District of Columbia1,4380.94×
New Mexico1,4190.55×
Vermont1,2581.4×
Arkansas1,2520.3×
Alaska1,0240.94×
South Dakota1,0180.86×
Hawaii1,0160.46×
West Virginia8550.36×
Mississippi7320.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cale Makar audience
BrandAffinityCategory
Colorado Avalanche120.06×Sports
Bauer Hockey79.6×Sports
Calgary Flames29.09×Sports
Kia Sportage22.78×Cars & Mobility
Autism Awareness9.9×Health
Diabetes mellitus awareness6.65×Health
Florida Panthers11.45×Sports
Singer-songwriter3.31×Music & Radio
Microblogging6.95×Technology & Electronics
Houston Astros6.37×Sports
Dallas Stars7.81×Sports
Ottawa Senators16.53×Sports
Colorado Rockies9.29×Sports
NHL3.68×Sports
Denver Broncos4.07×Sports
World Series6.67×Sports
Income tax7.17×Business & Career
Honda HR-V15.19×Cars & Mobility
Toronto Maple Leafs10.37×Sports
Stanley Cup7.09×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cale Makar audience
TraitClusterScore
Risk AppetiteTHRILL1.41
Luxury OrientationPREMIUM1.34
Sports ActivityPOWER1.24
TraditionCONSERVATISM1.18
Early Adopter MentalityPOWER1.14
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Cale Makar
CountryShare
Canada47.6%
United States38.9%
Finland2.5%

See Cale Makar audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Cale Makar have in United States?

Cale Makar has an estimated audience of 511,483 people in United States, concentrated in Colorado and New York.

What is the gender split and age of Cale Makar fans?

35.5% of Cale Makar fans are female, 64.5% are male, with an average age of 37.3 years.

Which brands do Cale Makar fans like most?

Cale Makar fans show strongest brand affinity for Colorado Avalanche (120.06×), Bauer Hockey (79.6×), and Calgary Flames (29.09×) over the country average.

Where do Cale Makar fans live in United States?

Cale Makar fans in United States are most concentrated in Colorado (reach 73,113), New York (reach 28,350), and Massachusetts (reach 26,454). These three regions account for the largest share of the active audience.

What other brands do Cale Makar fans also like?

Beyond Cale Makar itself, the audience over-indexes on Bauer Hockey (79.6×), Calgary Flames (29.09×), Kia Sportage (22.78×), and Autism Awareness (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cale Makar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.