Cale Makar Audience in United States
Cale Makar has an estimated audience of 511,483 people in United States. 35.5% are female, 64.5% are male, average age 37.3. Top regions: Colorado, New York, Massachusetts. Top brand affinities: Sailor, Minnesota, Nebraska, Alaska, Sinaloa.
The average Cale Makar fan in United States is 37.3 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, New York, Massachusetts. Top brand affinities include Sailor, Minnesota, Nebraska, with strongest over-indexing on Sailor (120.06× the country average). Demographically, the Cale Makar audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Cale Makar fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.3 |
| Estimated audience size | 511,483 |
Audience persona
The typical Cale Makar fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Sailor.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Colorado | 73,113 | 9.07× |
| New York | 28,350 | 0.99× |
| Massachusetts | 26,454 | 2.63× |
| California | 24,011 | 0.43× |
| Florida | 20,800 | 0.6× |
| Texas | 18,828 | 0.43× |
| Pennsylvania | 16,639 | 0.97× |
| Illinois | 14,529 | 0.85× |
| Michigan | 13,901 | 1.04× |
| New Jersey | 11,471 | 0.88× |
| Minnesota | 11,189 | 1.53× |
| North Carolina | 9,318 | 0.61× |
| Ohio | 8,724 | 0.55× |
| Washington | 8,183 | 0.8× |
| Virginia | 6,993 | 0.56× |
| Missouri | 6,776 | 0.82× |
| Arizona | 6,523 | 0.62× |
| Connecticut | 5,752 | 1.12× |
| Georgia | 5,404 | 0.34× |
| Wisconsin | 5,363 | 0.7× |
| Indiana | 5,237 | 0.56× |
| Tennessee | 4,782 | 0.47× |
| Maryland | 4,346 | 0.49× |
| Utah | 4,164 | 0.91× |
| Nevada | 3,896 | 0.79× |
| Maine | 3,709 | 2.02× |
| New Hampshire | 3,261 | 1.62× |
| South Carolina | 3,158 | 0.41× |
| Oregon | 2,910 | 0.5× |
| Iowa | 2,720 | 0.65× |
| Montana | 2,520 | 1.78× |
| Nebraska | 2,319 | 0.9× |
| Kentucky | 2,221 | 0.35× |
| Kansas | 2,202 | 0.55× |
| Louisiana | 2,199 | 0.33× |
| Oklahoma | 2,100 | 0.37× |
| Wyoming | 1,974 | 2.6× |
| Alabama | 1,909 | 0.27× |
| North Dakota | 1,764 | 1.68× |
| Rhode Island | 1,751 | 1.08× |
| Idaho | 1,738 | 0.68× |
| Washington, District of Columbia | 1,438 | 0.94× |
| New Mexico | 1,419 | 0.55× |
| Vermont | 1,258 | 1.4× |
| Arkansas | 1,252 | 0.3× |
| Alaska | 1,024 | 0.94× |
| South Dakota | 1,018 | 0.86× |
| Hawaii | 1,016 | 0.46× |
| West Virginia | 855 | 0.36× |
| Mississippi | 732 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sailor | 120.06× | Travel & Leisure |
| Minnesota | 6× | Travel & Leisure |
| Nebraska | 7.81× | Travel & Leisure |
| Alaska | 4.07× | Travel & Leisure |
| Sinaloa | 8.27× | Travel & Leisure |
| Justice | 5.79× | Politics & Society |
| Rajasthan | 29.09× | Travel & Leisure |
| Elsword | 22.78× | Games |
| Pro-Ject | 5.2× | Music & Radio |
| Google Analytics | 5.44× | Internet & Social Media |
| Kerala | 7.25× | Travel & Leisure |
| Product design | 1.64× | Business & Career |
| UK garage | 3.52× | Music & Radio |
| Staycation | 2.05× | Home & Garden |
| Food quality | 8.29× | Food & Beverages |
| JDSU | 1.75× | Business & Career |
| Jonathan Davis | 5.39× | Music & Radio |
| Electrolyte | 2.62× | Health |
| Google Wallet | 3.8× | Technology & Electronics |
| Monogram | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.24 |
| Tradition | CONSERVATISM | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 47.6% |
| United States | 38.9% |
| Finland | 2.5% |
See Cale Makar audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
Frequently asked questions
How many fans does Cale Makar have in United States?
Cale Makar has an estimated audience of 511,483 people in United States, concentrated in Colorado and New York.
What is the gender split and age of Cale Makar fans?
35.5% of Cale Makar fans are female, 64.5% are male, with an average age of 37.3 years.
Which brands do Cale Makar fans like most?
Cale Makar fans show strongest brand affinity for Sailor (120.06×), Minnesota (6×), and Nebraska (7.81×) over the country average.
Where do Cale Makar fans live in United States?
Cale Makar fans in United States are most concentrated in Colorado (reach 73,113), New York (reach 28,350), and Massachusetts (reach 26,454). These three regions account for the largest share of the active audience.
What other brands do Cale Makar fans also like?
Beyond Cale Makar itself, the audience over-indexes on Minnesota (6×), Nebraska (7.81×), Alaska (4.07×), and Sinaloa (8.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cale Makar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.