Canadian blues Audience in United States
Canadian blues has an estimated audience of 493,715 people in United States. 32.4% are female, 67.6% are male, average age 50.5. Top regions: Tennessee, Indiana, Kansas. Top brand affinities: Minnesota, Alaska, Whataburger, 3D printing, Pillow.
The average Canadian blues fan in United States is 50.5 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Indiana, Kansas. Top brand affinities include Minnesota, Alaska, Whataburger, with strongest over-indexing on Minnesota (2.09× the country average). Demographically, the Canadian blues audience skews more male with an average age of 50.5, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Canadian blues fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 50.5 |
| Estimated audience size | 493,715 |
Audience persona
The typical Canadian blues fan in United States is more male, around 50.5 years old, with strong Individualism tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 12,423 | 1.25× |
| Indiana | 12,018 | 1.33× |
| Kansas | 12,014 | 3.09× |
| Missouri | 11,639 | 1.46× |
| Florida | 11,549 | 0.35× |
| Texas | 11,483 | 0.27× |
| North Carolina | 11,175 | 0.75× |
| Ohio | 11,129 | 0.73× |
| Georgia | 11,084 | 0.73× |
| Michigan | 11,079 | 0.86× |
| California | 10,618 | 0.2× |
| Arizona | 10,613 | 1.05× |
| Pennsylvania | 10,566 | 0.64× |
| Connecticut | 10,479 | 2.12× |
| Virginia | 10,146 | 0.84× |
| New Jersey | 10,071 | 0.8× |
| Illinois | 9,910 | 0.6× |
| Minnesota | 9,846 | 1.39× |
| New York | 9,774 | 0.35× |
| Massachusetts | 9,745 | 1× |
| Washington | 9,513 | 0.96× |
| Colorado | 9,486 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.09× | Travel & Leisure |
| Alaska | 1.85× | Travel & Leisure |
| Whataburger | 1.77× | Food & Beverages |
| 3D printing | 2.03× | Technology & Electronics |
| Pillow | 1.68× | Home & Garden |
| Nebraska | 1.87× | Travel & Leisure |
| Springfield, Illinois | 6.11× | Travel & Leisure |
| Winemaking | 2.17× | Food & Beverages |
| Sinaloa | 1.71× | Travel & Leisure |
| Google Analytics | 2.24× | Internet & Social Media |
| Enfamil | 2.91× | Kids & Family |
| Dalit | 7.98× | Politics & Society |
| Kerala | 2.28× | Travel & Leisure |
| Sailor | 1.68× | Travel & Leisure |
| Paul Dano | 1.81× | Movies & TV |
| JTV (Indonesia) | 1.76× | |
| Google Wallet | 2.27× | Technology & Electronics |
| Ayrton Senna | 3.1× | Sports |
| Hypertext | 1.77× | Technology & Electronics |
| Tuscany | 2.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.68 |
| Community Orientation | OPEN | 1.61 |
| Tradition | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.5 |
| Sustainability | BALANCE | 1.44 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.9% |
| Italy | 9.4% |
| United Kingdom | 8.3% |
See Canadian blues audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Canadian blues have in United States?
Canadian blues has an estimated audience of 493,715 people in United States, concentrated in Tennessee and Indiana.
What is the gender split and age of Canadian blues fans?
32.4% of Canadian blues fans are female, 67.6% are male, with an average age of 50.5 years.
Which brands do Canadian blues fans like most?
Canadian blues fans show strongest brand affinity for Minnesota (2.09×), Alaska (1.85×), and Whataburger (1.77×) over the country average.
Where do Canadian blues fans live in United States?
Canadian blues fans in United States are most concentrated in Tennessee (reach 12,423), Indiana (reach 12,018), and Kansas (reach 12,014). These three regions account for the largest share of the active audience.
What other brands do Canadian blues fans also like?
Beyond Canadian blues itself, the audience over-indexes on Alaska (1.85×), Whataburger (1.77×), 3D printing (2.03×), and Pillow (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Canadian blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.