Carlos Vives Audience in United States
Carlos Vives has an estimated audience of 442,005 people in United States. 52.1% are female, 47.9% are male, average age 36.8. Top regions: Florida, California, Texas. Top brand affinities: Al Horford, Latin American music, Quinceañera (telenovela), Latin pop, Santo Domingo.
The average Carlos Vives fan in United States is 36.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Al Horford, Latin American music, Quinceañera (telenovela), with strongest over-indexing on Al Horford (26.36× the country average). Demographically, the Carlos Vives audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Carlos Vives fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 36.8 |
| Estimated audience size | 442,005 |
Audience persona
The typical Carlos Vives fan in United States is balanced, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Al Horford.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 178,657 | 5.97× |
| California | 89,661 | 1.84× |
| Texas | 77,137 | 2.03× |
| New York | 48,779 | 1.97× |
| New Jersey | 26,417 | 2.35× |
| Illinois | 21,636 | 1.47× |
| Georgia | 18,221 | 1.34× |
| North Carolina | 15,621 | 1.17× |
| Virginia | 14,063 | 1.31× |
| Massachusetts | 11,917 | 1.37× |
| Pennsylvania | 11,871 | 0.8× |
| Arizona | 11,396 | 1.26× |
| Maryland | 8,978 | 1.18× |
| Connecticut | 7,584 | 1.71× |
| Washington | 7,155 | 0.81× |
| Colorado | 7,113 | 1.02× |
| Ohio | 7,055 | 0.52× |
| Tennessee | 6,612 | 0.75× |
| Indiana | 5,941 | 0.74× |
| Nevada | 5,784 | 1.35× |
| South Carolina | 5,572 | 0.84× |
| Utah | 5,362 | 1.35× |
| Michigan | 5,189 | 0.45× |
| Wisconsin | 4,327 | 0.65× |
| Oregon | 3,791 | 0.75× |
| Minnesota | 3,773 | 0.6× |
| Louisiana | 3,579 | 0.63× |
| Kentucky | 3,505 | 0.63× |
| Alabama | 3,177 | 0.51× |
| Missouri | 3,083 | 0.43× |
| Oklahoma | 2,979 | 0.61× |
| Washington, District of Columbia | 2,675 | 2.01× |
| Kansas | 2,074 | 0.6× |
| New Mexico | 2,050 | 0.92× |
| Arkansas | 1,821 | 0.5× |
| Rhode Island | 1,738 | 1.24× |
| Iowa | 1,673 | 0.46× |
| Nebraska | 1,440 | 0.65× |
| Mississippi | 1,304 | 0.36× |
| Idaho | 1,250 | 0.56× |
| New Hampshire | 913 | 0.52× |
| Delaware | 899 | 0.74× |
| Hawaii | 868 | 0.46× |
| West Virginia | 769 | 0.37× |
| Maine | 538 | 0.34× |
| Alaska | 522 | 0.55× |
| Montana | 482 | 0.39× |
| Vermont | 482 | 0.62× |
| North Dakota | 386 | 0.42× |
| Wyoming | 348 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Al Horford | 26.36× | Sports |
| Latin American music | 12.46× | Music & Radio |
| Quinceañera (telenovela) | 8.38× | Movies & TV |
| Latin pop | 6.46× | Music & Radio |
| Santo Domingo | 13.93× | Travel & Leisure |
| Political movement | 14.42× | Politics & Society |
| The Hills | 9.51× | Movies & TV |
| Merengue music | 9.28× | Music & Radio |
| Political campaign | 6.77× | Politics & Society |
| Salsa music | 6.39× | Music & Radio |
| Ricardo Arjona | 21.63× | Music & Radio |
| Dominican Republic | 5.77× | Travel & Leisure |
| Colombia | 5.1× | Travel & Leisure |
| Punta Cana | 10.35× | Travel & Leisure |
| Puerto Rico | 4.33× | Travel & Leisure |
| Valencia | 14.35× | Travel & Leisure |
| Spanish language | 3.48× | Politics & Society |
| Chicano rap | 4.22× | Music & Radio |
| Bad Bunny | 3.67× | Music & Radio |
| Dembow | 17.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.6 |
| Indulgence | JOY | 1.42 |
| Urban Lifestyle | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.2 |
| Mindfulness | BALANCE | 1.18 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Colombia | 17.8% |
| Chile | 12.1% |
See Carlos Vives audiences in other countries
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Frequently asked questions
How many fans does Carlos Vives have in United States?
Carlos Vives has an estimated audience of 442,005 people in United States, concentrated in Florida and California.
What is the gender split and age of Carlos Vives fans?
52.1% of Carlos Vives fans are female, 47.9% are male, with an average age of 36.8 years.
Which brands do Carlos Vives fans like most?
Carlos Vives fans show strongest brand affinity for Al Horford (26.36×), Latin American music (12.46×), and Quinceañera (telenovela) (8.38×) over the country average.
Where do Carlos Vives fans live in United States?
Carlos Vives fans in United States are most concentrated in Florida (reach 178,657), California (reach 89,661), and Texas (reach 77,137). These three regions account for the largest share of the active audience.
What other brands do Carlos Vives fans also like?
Beyond Carlos Vives itself, the audience over-indexes on Latin American music (12.46×), Quinceañera (telenovela) (8.38×), Latin pop (6.46×), and Santo Domingo (13.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Carlos Vives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.