Cauliflower Audience in United States

Cauliflower has an estimated audience of 2,359,373 people in United States. 71.1% are female, 28.9% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Kia Sportage, Enterprise Rent-A-Car.

The average Cauliflower fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (5.17× the country average). Demographically, the Cauliflower audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Cauliflower fans

Demographic split for Cauliflower audience in United States
MetricValue
Female71.1%
Male28.9%
Average age44.3
Estimated audience size2,359,373

Audience persona

The typical Cauliflower fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Cauliflower in United States
RegionReachAffinity
California314,6591.21×
Texas227,6101.12×
Florida183,8551.15×
New York166,6031.26×
Illinois88,6711.13×
Pennsylvania84,1881.06×
Georgia79,8081.1×
North Carolina73,8931.04×
Ohio72,1390.99×
New Jersey71,1971.19×
Michigan70,5481.14×
Virginia63,4471.1×
Washington56,5361.19×
Arizona50,7701.05×
Maryland50,7661.25×
Massachusetts46,6191×
Tennessee44,8270.95×
Indiana42,3830.98×
Missouri37,6260.99×
Wisconsin37,2451.05×
Minnesota34,7241.03×
Colorado33,9200.91×
South Carolina33,8330.95×
Louisiana31,5651.04×
Alabama30,4040.92×
Oregon29,6901.1×
Kentucky25,8670.87×
Oklahoma24,6750.94×
Connecticut24,1241.02×
Nevada23,4471.03×
Utah20,4080.97×
Iowa18,9950.98×
Mississippi18,9340.97×
Arkansas18,2600.94×
Kansas16,8110.9×
Idaho11,5510.98×
New Mexico10,7560.91×
Nebraska10,4700.88×
Hawaii10,1541×
West Virginia9,3870.85×
New Hampshire8,4340.91×
Maine7,6670.91×
Washington, District of Columbia7,2771.03×
Rhode Island6,3030.84×
Delaware6,0380.93×
Montana5,8940.9×
Alaska5,2771.05×
South Dakota4,4130.81×
North Dakota3,8350.79×
Vermont3,5070.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cauliflower audience
BrandAffinityCategory
Capital One5.17×Business & Career
Google Maps4.93×Internet & Social Media
Indeed.com4.69×Business & Career
Kia Sportage21.18×Cars & Mobility
Enterprise Rent-A-Car5.07×Cars & Mobility
Circle K5.78×Shopping
CarGurus4.43×Cars & Mobility
California Pizza Kitchen13.45×Food & Beverages
MSN2.56×News
DeviantArt4.43×Internet & Social Media
AccuWeather3.91×Home & Garden
Beetlejuice2.87×Movies & TV
Diane Keaton3.64×Movies & TV
Khan Academy4.92×Business & Career
Google News3.4×News
Google Flights3.25×Travel & Leisure
Honda HR-V14.71×Cars & Mobility
Staples (Canada)2.88×Business & Career
Bruce Willis3.92×Movies & TV
Billy Bob Thornton4.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cauliflower audience
TraitClusterScore
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.57
SustainabilityBALANCE1.45
Design AffinityPREMIUM1.41
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Cauliflower
CountryShare
United States36.6%
Taiwan8.6%
United Kingdom7.4%

See Cauliflower audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Cauliflower have in United States?

Cauliflower has an estimated audience of 2,359,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Cauliflower fans?

71.1% of Cauliflower fans are female, 28.9% are male, with an average age of 44.3 years.

Which brands do Cauliflower fans like most?

Cauliflower fans show strongest brand affinity for Capital One (5.17×), Google Maps (4.93×), and Indeed.com (4.69×) over the country average.

Where do Cauliflower fans live in United States?

Cauliflower fans in United States are most concentrated in California (reach 314,659), Texas (reach 227,610), and Florida (reach 183,855). These three regions account for the largest share of the active audience.

What other brands do Cauliflower fans also like?

Beyond Cauliflower itself, the audience over-indexes on Google Maps (4.93×), Indeed.com (4.69×), Kia Sportage (21.18×), and Enterprise Rent-A-Car (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cauliflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.