Rascasse Audience Intelligence

Cauliflower Audience in United States

A data profile of the people who buy, follow and care about Cauliflower in United States — modelled from more than twelve digital signal sources. Cauliflower has an estimated audience of 2,359,373 people in United States.

#26among Vegetable in United States#5802among Topic in United States#758in Food & Beverages

The average Cauliflower fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Frozen food, California Pizza Kitchen, with strongest over-indexing on Trader Joe's (2.99× the country average).

Demographically, the Cauliflower audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cauliflower fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cauliflower profile in United States.

Audience size
2.4M
in United States
Gender
71.1%♀
28.9% male
Age
44.3
average years
Country rank
#12479
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cauliflower fans

71.1% are female, 28.9% are male, average age 44.3.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Cauliflower audience in United States
MetricValue
Female71.1%
Male28.9%
Average age44.3
Estimated audience size2,359,373
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Cauliflower audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4925%
50+32%
Fig. 04

Worldwide distribution

36.2%

of the worldwide Cauliflower audience comes from United States.

Worldwide audience distribution share by country for Cauliflower
CountryShare
United States36.2%
Taiwan8.5%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cauliflower audience in United States is strongest.

Fig. 05

Top regions by affinity

Cauliflower fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~50K1.23×
02New York~200K1.18×
03California~300K1.16×
04Washington~50K1.15×
05New Jersey~70K1.13×
06Michigan~70K1.10×
07Virginia~60K1.10×
08Alaska~5K1.09×
09Florida~200K1.08×
10Oregon~30K1.08×
11Illinois~80K1.07×
12Georgia~80K1.07×
13Texas~200K1.06×
14Pennsylvania~80K1.05×
15Wisconsin~40K1.05×
16Louisiana~30K1.05×
17North Carolina~70K1.03×
18Hawaii~10K1.03×
19Arizona~50K1.02×
20Connecticut~20K1.02×
21Minnesota~30K1.01×
22Missouri~40K1.00×
23Mississippi~20K1.00×
24Idaho~10K1.00×
25Nevada~20K0.99×
26Iowa~20K0.99×
27Ohio~70K0.98×
28Massachusetts~50K0.98×
29Washington, District of Columbia~7K0.98×
30Arkansas~20K0.97×
31Indiana~40K0.96×
32South Carolina~30K0.95×
33Nebraska~10K0.95×
34Maine~8K0.95×
35Montana~6K0.95×
36Delaware~6K0.95×
37Oklahoma~20K0.94×
38Utah~20K0.94×
39West Virginia~10K0.94×
40Kansas~20K0.93×
41New Hampshire~9K0.93×
42Alabama~30K0.92×
43New Mexico~10K0.92×
44North Dakota~4K0.92×
45Tennessee~40K0.91×
46South Dakota~5K0.91×
47Vermont~4K0.91×
48Kentucky~30K0.90×
49Rhode Island~7K0.89×
50Colorado~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Cauliflower, United States
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cauliflower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cauliflower audience
#·InterestCategoryAffinity×
01California Pizza KitchenFood & Beverages10.64×
02Naked WinesFood & Beverages7.12×
03BevMo!Shopping7.07×
04Frozen foodFood & Beverages6.42×
05British AirwaysTravel & Leisure6.01×
06Paleolithic dietHealth3.58×
07Diet foodFood & Beverages3.15×
08Low-carbohydrate dietFood & Beverages3.00×
09Trader Joe'sShopping2.99×
10Microwave ovenHome & Garden2.38×
11Snack foodFood & Beverages2.36×
12Organic foodFood & Beverages2.20×
13Discount storesShopping1.92×
14SupermarketShopping1.89×
15BreakfastFood & Beverages1.82×
16LunchFood & Beverages1.81×
17Pizza HutFood & Beverages1.77×
18Personal careHealth1.61×
19SubwayFood & Beverages1.60×
20WalgreensShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cauliflower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cauliflower audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
SustainabilityBALANCE1.43×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cauliflower audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cauliflower have in United States?

Cauliflower has an estimated audience of 2,359,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cauliflower fans?

71.1% of Cauliflower fans are female, 28.9% are male, with an average age of 44.3 years.

03

Which brands do Cauliflower fans like most?

Cauliflower fans show strongest brand affinity for Trader Joe's (2.99×), Frozen food (6.42×), and California Pizza Kitchen (10.64×) over the country average.

04

Where do Cauliflower fans live in United States?

Cauliflower fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cauliflower fans also like?

Beyond Cauliflower itself, the audience over-indexes on Frozen food (6.42×), California Pizza Kitchen (10.64×), Organic food (2.2×), and Snack food (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Cauliflower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cauliflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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