Rascasse Audience Intelligence

Cesar Audience in United States

A data profile of the people who buy, follow and care about Cesar in United States — modelled from more than twelve digital signal sources. Cesar has an estimated audience of 498,099 people in United States.

#55among Dog breed in United States#11410among Topic in United States#528in Pets & Animals

The average Cesar fan in United States is 41.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Nordstrom, Recipes, Home improvement, with strongest over-indexing on Nordstrom (2.22× the country average).

Demographically, the Cesar audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cesar fan in United States is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Nordstrom.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cesar profile in United States.

Audience size
498K
in United States
Gender
59.6%♀
40.4% male
Age
41.4
average years
Country rank
#36749
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cesar fans

59.6% are female, 40.4% are male, average age 41.4.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Cesar audience in United States
MetricValue
Female59.6%
Male40.4%
Average age41.4
Estimated audience size498,099
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Cesar audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Cesar audience comes from United States.

Worldwide audience distribution share by country for Cesar
CountryShare
France24.6%
United States21.3%
Brazil10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cesar audience in United States is strongest.

Fig. 05

Top regions by affinity

Cesar fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K5.45×
02New Mexico~7K2.86×
03New Jersey~30K2.55×
04Nevada~10K2.03×
05California~80K1.42×
06Texas~50K1.24×
07Illinois~20K1.10×
08Arizona~10K1.07×
09Connecticut~5K1.02×
10Maryland~8K0.98×
11Louisiana~6K0.96×
12Massachusetts~9K0.95×
13Washington, District of Columbia~1K0.94×
14Florida~30K0.92×
15Missouri~7K0.92×
16Delaware~1K0.92×
17Alaska<1K0.92×
18North Carolina~10K0.89×
19Washington~9K0.89×
20Nebraska~2K0.89×
21Vermont<1K0.89×
22Virginia~10K0.88×
23Rhode Island~1K0.87×
24South Dakota<1K0.87×
25North Dakota<1K0.87×
26Kansas~3K0.86×
27Pennsylvania~10K0.85×
28Georgia~10K0.85×
29Indiana~8K0.85×
30Colorado~6K0.85×
31Oklahoma~5K0.85×
32Utah~4K0.85×
33Arkansas~3K0.85×
34Kentucky~5K0.84×
35Oregon~5K0.84×
36West Virginia~2K0.84×
37Hawaii~2K0.84×
38Montana~1K0.84×
39Idaho~2K0.82×
40Iowa~3K0.81×
41New Hampshire~2K0.81×
42Maine~1K0.81×
43Tennessee~8K0.80×
44Mississippi~3K0.80×
45Ohio~10K0.79×
46South Carolina~6K0.78×
47Alabama~5K0.78×
48Michigan~10K0.76×
49Wisconsin~5K0.72×
50Minnesota~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Cesar, United States
0.71×1.00×5.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cesar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cesar audience
#·InterestCategoryAffinity×
01Deal of the dayShopping2.46×
02Cyber MondayShopping2.42×
03NordstromShopping2.22×
04EtsyFashion & Accessoires1.91×
05Black Friday (shopping)Shopping1.83×
06Pet foodPets & Animals1.76×
07CocktailFood & Beverages1.75×
08Beauty salonsBeauty & Wellness1.70×
09HandbagsFashion & Accessoires1.69×
10VeganismFood & Beverages1.66×
11IKEAHome & Garden1.66×
12WineFood & Beverages1.62×
13CouponsShopping1.60×
14Personal careHealth1.60×
15GardeningHome & Garden1.60×
16RecipesFood & Beverages1.57×
17Mobile gameGames1.56×
18Home improvementHome & Garden1.54×
19Home AppliancesHome & Garden1.54×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cesar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cesar audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.84×
IndulgenceJOY1.73×
Pet OwnershipJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cesar audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.96×
IndividualismJOY0.99×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cesar have in United States?

Cesar has an estimated audience of 498,099 people in United States, concentrated in New York and California.

02

What is the gender split and age of Cesar fans?

59.6% of Cesar fans are female, 40.4% are male, with an average age of 41.4 years.

03

Which brands do Cesar fans like most?

Cesar fans show strongest brand affinity for Nordstrom (2.22×), Recipes (1.57×), and Home improvement (1.54×) over the country average.

04

Where do Cesar fans live in United States?

Cesar fans in United States are most concentrated in New York (reach ~100K), California (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cesar fans also like?

Beyond Cesar itself, the audience over-indexes on Recipes (1.57×), Home improvement (1.54×), Beauty salons (1.7×), and Wine (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Cesar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cesar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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