Chex Audience in United States

Chex logo

Chex has an estimated audience of 420,502 people in United States. 66.0% are female, 34.0% are male, average age 40.1. Top regions: North Carolina, California, South Carolina. Top brand affinities: Smoothie King, Autism Awareness, Diabetes mellitus awareness, Christy Turlington, Microblogging.

The average Chex fan in United States is 40.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, South Carolina. Top brand affinities include Smoothie King, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Smoothie King (24.19× the country average). Demographically, the Chex audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Chex fans

Demographic split for Chex audience in United States
MetricValue
Female66.0%
Male34.0%
Average age40.1
Estimated audience size420,502

Audience persona

The typical Chex fan in United States is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Smoothie King.

Top regions in United States

Top regions ranked by reach for Chex in United States
RegionReachAffinity
North Carolina192,56115.22×
California32,5360.7×
South Carolina23,5343.72×
Texas21,8370.6×
New York17,4750.74×
Florida15,9250.56×
Tennessee15,2071.8×
Georgia10,4170.8×
Pennsylvania9,6630.68×
Illinois9,6580.69×
Ohio8,2620.64×
Michigan7,8400.71×
Virginia7,5640.74×
New Jersey7,2850.68×
Washington6,7310.8×
Massachusetts6,3720.77×
Indiana5,3530.7×
Maryland4,9750.69×
Arizona4,8110.56×
Minnesota4,2770.71×
Wisconsin4,1770.66×
Colorado3,9860.6×
Missouri3,7320.55×
Oregon3,4080.71×
Kentucky3,3620.64×
Connecticut3,0120.71×
Utah2,9190.78×
Alabama2,7810.47×
Louisiana2,6770.49×
Oklahoma2,5730.55×
Nevada2,3340.57×
Iowa2,3060.67×
Kansas2,1630.65×
Arkansas1,8350.53×
Mississippi1,5430.45×
New Mexico1,3030.62×
Nebraska1,2760.61×
Idaho1,2710.6×
Hawaii1,2320.68×
West Virginia1,1920.61×
New Hampshire1,1340.68×
Maine1,0460.69×
Rhode Island8170.61×
Washington, District of Columbia8030.64×
Delaware6730.58×
South Dakota5470.56×
Montana5360.46×
North Dakota5150.6×
Vermont5140.7×
Alaska3690.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chex audience
BrandAffinityCategory
Smoothie King24.19×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Christy Turlington64.01×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Panda Express6.22×Food & Beverages
Katana53.23×Literature
Natural Home remedies103.16×Health
Income tax13.19×Business & Career
Froot Loops46.55×Food & Beverages
Twinkie43.06×Food & Beverages
Changing Habits20×Health
Vitamix24.94×Home & Garden
Glade (brand)36.57×Home & Garden
Hunter Douglas36.54×Home & Garden
Golden Corral8.35×Food & Beverages
Chips Ahoy!30.86×Food & Beverages
Stacy Keibler20.4×Movies & TV
Electrolux12.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chex audience
TraitClusterScore
MindfulnessBALANCE1.82
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.48
ExtroversionTHRILL1.47
Convenience OrientationPREMIUM1.44
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Chex
CountryShare
United States79.8%
Japan4.5%
Canada2.9%

See Chex audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Chex have in United States?

Chex has an estimated audience of 420,502 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Chex fans?

66.0% of Chex fans are female, 34.0% are male, with an average age of 40.1 years.

Which brands do Chex fans like most?

Chex fans show strongest brand affinity for Smoothie King (24.19×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Chex fans live in United States?

Chex fans in United States are most concentrated in North Carolina (reach 192,561), California (reach 32,536), and South Carolina (reach 23,534). These three regions account for the largest share of the active audience.

What other brands do Chex fans also like?

Beyond Chex itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Christy Turlington (64.01×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.