Rascasse Audience Intelligence

Chex Target Market in United States

A data profile of the people who buy, follow and care about Chex in United States — modelled from more than twelve digital signal sources. Chex has an estimated audience of 424,400 people in United States.

#4162among Brand in United States#2124in Food & Beverages

The average Chex fan in United States is 40.1 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Tennessee.

Top brand affinities include Katana, Smoothie King, Stacy Keibler, with strongest over-indexing on Katana (80× the country average).

Demographically, the Chex audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chex fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Katana.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chex profile in United States.

Audience size
424K
in United States
Gender
66.0%♀
34.0% male
Age
40.1
average years
Country rank
#40253
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chex

66.0% are female, 34.0% are male, average age 40.1.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Chex audience in United States
MetricValue
Female66.0%
Male34.0%
Average age40.1
Estimated audience size424,400
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Chex audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Chex audience comes from United States.

Worldwide audience distribution share by country for Chex
CountryShare
United States71.4%
Saudi Arabia10.4%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chex audience in United States is strongest.

Fig. 05

Top regions by affinity

Chex customers by region in United States
#RegionReachAffinity×
01North Carolina~200K15.39×
02South Carolina~20K3.83×
03Tennessee~30K3.21×
04Vermont<1K0.87×
05North Dakota<1K0.85×
06Alaska<1K0.84×
07South Dakota<1K0.83×
08Maine~1K0.81×
09New Hampshire~1K0.80×
10Delaware<1K0.80×
11Rhode Island~1K0.79×
12Georgia~10K0.78×
13West Virginia~2K0.78×
14Hawaii~1K0.78×
15Montana<1K0.78×
16Utah~3K0.76×
17Washington, District of Columbia<1K0.75×
18Washington~6K0.74×
19Idaho~2K0.74×
20Nebraska~2K0.74×
21Massachusetts~6K0.73×
22Connecticut~3K0.73×
23Iowa~3K0.73×
24Kansas~2K0.73×
25New Mexico~2K0.73×
26Virginia~7K0.72×
27Minnesota~4K0.72×
28Maryland~5K0.71×
29Oregon~3K0.71×
30Wisconsin~4K0.70×
31Kentucky~4K0.70×
32Michigan~8K0.69×
33Indiana~5K0.69×
34Arkansas~2K0.69×
35New York~20K0.68×
36Mississippi~2K0.68×
37Pennsylvania~9K0.67×
38Ohio~9K0.66×
39Oklahoma~3K0.66×
40Nevada~3K0.66×
41Illinois~9K0.65×
42New Jersey~7K0.65×
43California~30K0.63×
44Colorado~4K0.63×
45Louisiana~3K0.63×
46Missouri~4K0.61×
47Alabama~4K0.61×
48Texas~20K0.59×
49Arizona~5K0.59×
50Florida~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Chex, United States
0.53×1.00×15.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chex audience
#·InterestCategoryAffinity×
01Bank of ScotlandBusiness & Career119.84×
02KatanaLiterature80.00×
03Natural Home remediesHealth77.05×
04Stacy KeiblerMovies & TV41.52×
05TwinkieFood & Beverages37.88×
06Hunter DouglasHome & Garden35.98×
07Richard HammondCars & Mobility35.75×
08Froot LoopsFood & Beverages35.50×
09Glade (brand)Home & Garden28.62×
10Vibram FiveFingersFashion & Accessoires27.15×
11VitamixHome & Garden25.72×
12Changing HabitsHealth20.00×
13FAO SchwarzShopping20.00×
14Thierry HenrySports20.00×
15Baking powderFood & Beverages17.78×
16Smoothie KingFood & Beverages15.46×
17Auntie Anne'sFood & Beverages14.46×
18OpenTableFood & Beverages9.46×
19Panda ExpressFood & Beverages5.29×
20Microwave ovenHome & Garden4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chex audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.08×
PatriotismCONSERVATISM1.66×
MindfulnessBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chex audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM0.89×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chex's target market in United States?

Chex's target market in United States covers an estimated 424,400 people, concentrated in North Carolina and California.

02

What is the gender split and age of Chex customers?

66.0% of the Chex audience are female, 34.0% are male, with an average age of 40.1 years.

03

Which brands do Chex fans like most?

Chex fans show strongest brand affinity for Katana (80×), Smoothie King (15.46×), and Stacy Keibler (41.52×) over the country average.

04

Where do Chex fans live in United States?

Chex fans in United States are most concentrated in North Carolina (reach ~200K), California (reach ~30K), and Tennessee (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Chex fans also like?

Beyond Chex itself, the audience over-indexes on Smoothie King (15.46×), Stacy Keibler (41.52×), Panda Express (5.29×), and Baking powder (17.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Chex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →