A data profile of the people who buy, follow and care about Choices: Stories You Play in United States — modelled from more than twelve digital signal sources. Choices: Stories You Play has an estimated audience of 265,044 people in United States.
The average Choices: Stories You Play fan in United States is 27.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Candy Crush Soda Saga, Urban Dictionary, Ferrero Rocher, with strongest over-indexing on Candy Crush Soda Saga (86.68× the country average).
Demographically, the Choices: Stories You Play audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Choices: Stories You Play fan in United States is more female, around 27.8 years old, with strong Patriotism tendencies and a notable affinity for Candy Crush Soda Saga.
The key figures that characterise the Choices: Stories You Play profile in United States.
56.7% are female, 43.3% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 27.8 |
| Estimated audience size | 265,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 60% | |
| 20-29 | 15% | |
| 30-39 | 10% | |
| 40-49 | 10% | |
| 50+ | 6% |
Where the Choices: Stories You Play audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | <1K | 1.41× | |
| 02 | North Dakota | <1K | 1.26× | |
| 03 | Vermont | <1K | 1.24× | |
| 04 | South Dakota | <1K | 1.21× | |
| 05 | Michigan | ~8K | 1.19× | |
| 06 | Montana | <1K | 1.12× | |
| 07 | West Virginia | ~1K | 1.08× | |
| 08 | Indiana | ~5K | 1.07× | |
| 09 | Delaware | <1K | 1.07× | |
| 10 | Rhode Island | <1K | 1.06× | |
| 11 | New Hampshire | ~1K | 1.04× | |
| 12 | Maine | <1K | 1.04× | |
| 13 | Mississippi | ~2K | 1.02× | |
| 14 | Hawaii | ~1K | 1.02× | |
| 15 | Georgia | ~8K | 1.01× | |
| 16 | Idaho | ~1K | 1.00× | |
| 17 | Washington, District of Columbia | <1K | 0.99× | |
| 18 | Arkansas | ~2K | 0.98× | |
| 19 | Nebraska | ~1K | 0.98× | |
| 20 | New Mexico | ~1K | 0.98× | |
| 21 | South Carolina | ~4K | 0.97× | |
| 22 | Tennessee | ~5K | 0.94× | |
| 23 | Wisconsin | ~4K | 0.94× | |
| 24 | Louisiana | ~3K | 0.94× | |
| 25 | Iowa | ~2K | 0.94× | |
| 26 | Kansas | ~2K | 0.94× | |
| 27 | Alabama | ~3K | 0.93× | |
| 28 | Kentucky | ~3K | 0.93× | |
| 29 | Utah | ~2K | 0.93× | |
| 30 | Nevada | ~2K | 0.92× | |
| 31 | Oklahoma | ~3K | 0.91× | |
| 32 | Virginia | ~6K | 0.90× | |
| 33 | Connecticut | ~2K | 0.89× | |
| 34 | Minnesota | ~3K | 0.88× | |
| 35 | Oregon | ~3K | 0.88× | |
| 36 | North Carolina | ~7K | 0.87× | |
| 37 | Missouri | ~4K | 0.87× | |
| 38 | Maryland | ~4K | 0.86× | |
| 39 | Pennsylvania | ~8K | 0.85× | |
| 40 | Massachusetts | ~4K | 0.84× | |
| 41 | Ohio | ~7K | 0.83× | |
| 42 | Colorado | ~3K | 0.83× | |
| 43 | Arizona | ~4K | 0.82× | |
| 44 | Washington | ~4K | 0.82× | |
| 45 | California | ~20K | 0.79× | |
| 46 | Illinois | ~7K | 0.78× | |
| 47 | New Jersey | ~5K | 0.78× | |
| 48 | New York | ~10K | 0.77× | |
| 49 | Texas | ~20K | 0.76× | |
| 50 | Florida | ~10K | 0.71× |
The strongest cross-interests of the Choices: Stories You Play audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy Crush Soda Saga | Games | 86.68× | ||
| 02 | Ferrero Rocher | Food & Beverages | 41.67× | ||
| 03 | IMVU | Internet & Social Media | 24.33× | ||
| 04 | Urban Dictionary | Internet & Social Media | 23.56× | ||
| 05 | Cyberpunk 2077 | Games | 17.24× | ||
| 06 | Eva Green | Movies & TV | 15.83× | ||
| 07 | Firefox | Internet & Social Media | 15.22× | ||
| 08 | Winnie-the-Pooh | Kids & Family | 14.50× | ||
| 09 | Jersey Shore (TV series) | Movies & TV | 14.37× | ||
| 10 | Doctor Strange | Literature | 14.01× | ||
| 11 | Dungeons & Dragons | Games | 13.55× | ||
| 12 | Rick and Morty | Movies & TV | 13.28× | ||
| 13 | Malaysia | Travel & Leisure | 11.37× | ||
| 14 | Guardians of the Galaxy (film) | Movies & TV | 9.48× | ||
| 15 | Simulation games | Games | 9.05× | ||
| 16 | Confectionery | Food & Beverages | 5.09× | ||
| 17 | Cosmetics | Beauty & Wellness | 3.29× | ||
| 18 | Video games | Games | 3.17× | ||
| 19 | Clothing | Fashion & Accessoires | 2.87× | ||
| 20 | Consumer electronics | Technology & Electronics | 2.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.84× | |
| Tradition | CONSERVATISM | 2.38× | |
| Pet Ownership | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| DIY Mentality | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× |
Choices: Stories You Play has an estimated audience of 265,044 people in United States, concentrated in California and Texas.
56.7% of Choices: Stories You Play fans are female, 43.3% are male, with an average age of 27.8 years.
Choices: Stories You Play fans show strongest brand affinity for Candy Crush Soda Saga (86.68×), Urban Dictionary (23.56×), and Ferrero Rocher (41.67×) over the country average.
Choices: Stories You Play fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Choices: Stories You Play itself, the audience over-indexes on Urban Dictionary (23.56×), Ferrero Rocher (41.67×), Rick and Morty (13.28×), and Dungeons & Dragons (13.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Choices: Stories You Play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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