Christian Today Audience in United States

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Christian Today has an estimated audience of 1,956,985 people in United States. 74.5% are female, 25.5% are male, average age 45.8. Top regions: Texas, California, North Carolina. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Whataburger, The Historian.

The average Christian Today fan in United States is 45.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Christian Today audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Christian Today fans

Demographic split for Christian Today audience in United States
MetricValue
Female74.5%
Male25.5%
Average age45.8
Estimated audience size1,956,985

Audience persona

The typical Christian Today fan in United States is more female, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Christian Today in United States
RegionReachAffinity
Texas161,6690.96×
California153,3750.71×
North Carolina93,9871.6×
Florida92,4930.7×
Illinois86,9781.33×
Tennessee68,2961.74×
Pennsylvania67,2311.02×
Georgia64,7171.07×
Virginia64,5591.35×
Michigan63,6761.24×
Ohio61,1831.01×
New York59,5700.54×
Washington47,4261.21×
Indiana46,8041.31×
Minnesota42,7261.52×
Colorado40,5291.31×
Missouri40,0081.27×
South Carolina38,4891.31×
Kentucky37,0311.51×
Alabama33,7781.24×
Maryland33,1630.99×
Arizona32,7290.82×
Oregon31,8081.42×
Oklahoma31,5371.45×
Massachusetts29,4590.76×
Wisconsin28,8140.98×
New Jersey27,6820.56×
Arkansas21,1571.31×
Kansas19,5511.27×
Iowa18,2131.13×
Mississippi18,0541.12×
Louisiana15,5400.62×
Connecticut10,9850.56×
West Virginia10,8611.19×
Idaho10,8351.1×
Nebraska9,9141.01×
New Mexico8,0170.82×
Nevada7,4210.39×
Hawaii7,3430.87×
Washington, District of Columbia6,4851.1×
Utah6,0370.34×
New Hampshire5,6180.73×
Montana5,3790.99×
Maine5,2320.75×
South Dakota4,2880.95×
Alaska3,4020.81×
North Dakota3,2480.81×
Rhode Island2,7120.44×
Delaware2,7110.5×
Vermont2,2330.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christian Today audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Whataburger1.95×Food & Beverages
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Pillow1.56×Home & Garden
Parral, Chihuahua9.06×Travel & Leisure
Étouffée10.6×Food & Beverages
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
Glasgow, Kentucky10.95×Travel & Leisure
El Hijo del Santo12.67×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Graham Coxon10.93×Music & Radio
Jack White1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christian Today audience
TraitClusterScore
SpiritualityBALANCE1.75
PatriotismCONSERVATISM1.74
Family OrientationCONSERVATISM1.48
Need for SecurityCONSERVATISM1.45
Community OrientationOPEN1.4
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Christian Today
CountryShare
United States77.1%
United Kingdom4.5%
Canada3.4%

See Christian Today audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Christian Today have in United States?

Christian Today has an estimated audience of 1,956,985 people in United States, concentrated in Texas and California.

What is the gender split and age of Christian Today fans?

74.5% of Christian Today fans are female, 25.5% are male, with an average age of 45.8 years.

Which brands do Christian Today fans like most?

Christian Today fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Christian Today fans live in United States?

Christian Today fans in United States are most concentrated in Texas (reach 161,669), California (reach 153,375), and North Carolina (reach 93,987). These three regions account for the largest share of the active audience.

What other brands do Christian Today fans also like?

Beyond Christian Today itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Whataburger (1.95×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.