Rascasse Audience Intelligence

Christian Today Audience in United States

A data profile of the people who buy, follow and care about Christian Today in United States — modelled from more than twelve digital signal sources. Christian Today has an estimated audience of 1,949,849 people in United States.

#448among Website / Newspaper / Magazine in United States#89in News

The average Christian Today fan in United States is 45.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Drudge Report, New Testament, Microwave oven, with strongest over-indexing on Drudge Report (6.33× the country average).

Demographically, the Christian Today audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christian Today fan in United States is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christian Today profile in United States.

Audience size
1.9M
in United States
Gender
74.5%♀
25.5% male
Age
45.8
average years
Country rank
#14524
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Christian Today

74.5% are female, 25.5% are male, average age 45.8.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Christian Today audience in United States
MetricValue
Female74.5%
Male25.5%
Average age45.8
Estimated audience size1,949,849
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Christian Today audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3916%
40-4926%
50+37%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Christian Today audience comes from United States.

Worldwide audience distribution share by country for Christian Today
CountryShare
United States77.0%
United Kingdom4.5%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christian Today audience in United States is strongest.

Fig. 05

Top regions by affinity

Christian Today fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~70K1.68×
02North Carolina~90K1.49×
03Minnesota~40K1.48×
04Idaho~10K1.40×
05Kentucky~30K1.37×
06Indiana~50K1.32×
07Oregon~30K1.32×
08Virginia~60K1.31×
09Arkansas~20K1.31×
10Oklahoma~30K1.29×
11Kansas~20K1.27×
12Illinois~80K1.24×
13South Carolina~40K1.24×
14Michigan~60K1.20×
15Missouri~40K1.20×
16Colorado~40K1.20×
17Montana~6K1.18×
18Washington~50K1.15×
19Alabama~30K1.15×
20Washington, District of Columbia~7K1.14×
21Mississippi~20K1.12×
22West Virginia~10K1.11×
23Iowa~20K1.09×
24Georgia~60K1.02×
25Ohio~60K1.01×
26Nebraska~10K1.01×
27Maryland~30K1.00×
28Wisconsin~30K1.00×
29New Mexico~10K1.00×
30South Dakota~5K1.00×
31Alaska~4K0.99×
32Pennsylvania~60K0.96×
33North Dakota~4K0.93×
34Texas~100K0.88×
35Hawaii~7K0.88×
36Vermont~3K0.88×
37Arizona~30K0.84×
38Maine~6K0.84×
39New Hampshire~6K0.83×
40Delaware~4K0.78×
41Massachusetts~30K0.76×
42Rhode Island~5K0.76×
43California~100K0.69×
44Florida~90K0.69×
45Louisiana~20K0.68×
46Connecticut~10K0.66×
47Nevada~10K0.58×
48Utah~10K0.58×
49New Jersey~30K0.57×
50New York~60K0.53×
Fig. 06

Affinity by region

Affinity by region — Christian Today, United States
0.53×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christian Today audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christian Today audience
#·InterestCategoryAffinity×
01New TestamentPolitics & Society7.01×
02Drudge ReportSports6.33×
03Consumer ReportsBusiness & Career6.22×
04Non-alcoholic beverageFood & Beverages3.85×
05Microwave ovenHome & Garden3.59×
06New York PostNews3.56×
07TraditionPolitics & Society2.59×
08Britney SpearsMusic & Radio2.59×
09NostalgiaHome & Garden2.56×
10Charitable organizationPolitics & Society2.56×
11PharmacyBusiness & Career2.49×
12BiblePolitics & Society2.31×
13GeneticsKids & Family2.28×
14Fox News ChannelMovies & TV2.22×
15Nonprofit organizationPolitics & Society2.12×
16ReligionBusiness & Career1.87×
17JesusPolitics & Society1.82×
18Dollar GeneralShopping1.70×
19Health careBusiness & Career1.62×
20Donald TrumpPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christian Today audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christian Today audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.19×
SpiritualityBALANCE2.29×
Community OrientationOPEN2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christian Today audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Early Adopter MentalityPOWER0.62×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christian Today have in United States?

Christian Today has an estimated audience of 1,949,849 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Christian Today fans?

74.5% of Christian Today fans are female, 25.5% are male, with an average age of 45.8 years.

03

Which brands do Christian Today fans like most?

Christian Today fans show strongest brand affinity for Drudge Report (6.33×), New Testament (7.01×), and Microwave oven (3.59×) over the country average.

04

Where do Christian Today fans live in United States?

Christian Today fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Christian Today fans also like?

Beyond Christian Today itself, the audience over-indexes on New Testament (7.01×), Microwave oven (3.59×), Tradition (2.59×), and Donald Trump (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Christian Today audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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