Christian Today Audience in United States
Christian Today has an estimated audience of 1,956,985 people in United States. 74.5% are female, 25.5% are male, average age 45.8. Top regions: Texas, California, North Carolina. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
The average Christian Today fan in United States is 45.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Christian Today audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Christian Today fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 45.8 |
| Estimated audience size | 1,956,985 |
Audience persona
The typical Christian Today fan in United States is more female, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 161,669 | 0.96× |
| California | 153,375 | 0.71× |
| North Carolina | 93,987 | 1.6× |
| Florida | 92,493 | 0.7× |
| Illinois | 86,978 | 1.33× |
| Tennessee | 68,296 | 1.74× |
| Pennsylvania | 67,231 | 1.02× |
| Georgia | 64,717 | 1.07× |
| Virginia | 64,559 | 1.35× |
| Michigan | 63,676 | 1.24× |
| Ohio | 61,183 | 1.01× |
| New York | 59,570 | 0.54× |
| Washington | 47,426 | 1.21× |
| Indiana | 46,804 | 1.31× |
| Minnesota | 42,726 | 1.52× |
| Colorado | 40,529 | 1.31× |
| Missouri | 40,008 | 1.27× |
| South Carolina | 38,489 | 1.31× |
| Kentucky | 37,031 | 1.51× |
| Alabama | 33,778 | 1.24× |
| Maryland | 33,163 | 0.99× |
| Arizona | 32,729 | 0.82× |
| Oregon | 31,808 | 1.42× |
| Oklahoma | 31,537 | 1.45× |
| Massachusetts | 29,459 | 0.76× |
| Wisconsin | 28,814 | 0.98× |
| New Jersey | 27,682 | 0.56× |
| Arkansas | 21,157 | 1.31× |
| Kansas | 19,551 | 1.27× |
| Iowa | 18,213 | 1.13× |
| Mississippi | 18,054 | 1.12× |
| Louisiana | 15,540 | 0.62× |
| Connecticut | 10,985 | 0.56× |
| West Virginia | 10,861 | 1.19× |
| Idaho | 10,835 | 1.1× |
| Nebraska | 9,914 | 1.01× |
| New Mexico | 8,017 | 0.82× |
| Nevada | 7,421 | 0.39× |
| Hawaii | 7,343 | 0.87× |
| Washington, District of Columbia | 6,485 | 1.1× |
| Utah | 6,037 | 0.34× |
| New Hampshire | 5,618 | 0.73× |
| Montana | 5,379 | 0.99× |
| Maine | 5,232 | 0.75× |
| South Dakota | 4,288 | 0.95× |
| Alaska | 3,402 | 0.81× |
| North Dakota | 3,248 | 0.81× |
| Rhode Island | 2,712 | 0.44× |
| Delaware | 2,711 | 0.5× |
| Vermont | 2,233 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.75 |
| Patriotism | CONSERVATISM | 1.74 |
| Family Orientation | CONSERVATISM | 1.48 |
| Need for Security | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.4 |
| Individualism | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 4.5% |
| Canada | 3.4% |
See Christian Today audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Christian Today have in United States?
Christian Today has an estimated audience of 1,956,985 people in United States, concentrated in Texas and California.
What is the gender split and age of Christian Today fans?
74.5% of Christian Today fans are female, 25.5% are male, with an average age of 45.8 years.
Which brands do Christian Today fans like most?
Christian Today fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Christian Today fans live in United States?
Christian Today fans in United States are most concentrated in Texas (reach 161,669), California (reach 153,375), and North Carolina (reach 93,987). These three regions account for the largest share of the active audience.
What other brands do Christian Today fans also like?
Beyond Christian Today itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Christian Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.