Rascasse Audience Intelligence

Chumlee Audience in United States

A data profile of the people who buy, follow and care about Chumlee in United States — modelled from more than twelve digital signal sources. Chumlee has an estimated audience of 790,629 people in United States.

#5among Reality TV in United States#6412among Person in United States#5146in Movies & TV

The average Chumlee fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Discount Tire, Burger King, with strongest over-indexing on Britney Spears (3.3× the country average).

Demographically, the Chumlee audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chumlee fan in United States is more male, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Britney Spears.

Category: Movies & TV · Type: Person · Subtype: Reality TV

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chumlee profile in United States.

Audience size
791K
in United States
Gender
32.0%♀
68.0% male
Age
38.1
average years
Country rank
#27682
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chumlee fans

32.0% are female, 68.0% are male, average age 38.1.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Chumlee audience in United States
MetricValue
Female32.0%
Male68.0%
Average age38.1
Estimated audience size790,629
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Chumlee audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Chumlee audience comes from United States.

Worldwide audience distribution share by country for Chumlee
CountryShare
United States42.3%
United Kingdom7.5%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chumlee audience in United States is strongest.

Fig. 05

Top regions by affinity

Chumlee fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.74×
02West Virginia~6K1.31×
03Kentucky~10K1.20×
04Oklahoma~10K1.20×
05Montana~3K1.17×
06Missouri~20K1.16×
07South Dakota~2K1.16×
08North Dakota~2K1.16×
09Arizona~20K1.15×
10Iowa~9K1.13×
11Indiana~20K1.12×
12Wisconsin~20K1.12×
13Idaho~5K1.11×
14Ohio~30K1.10×
15Michigan~30K1.10×
16Alabama~10K1.10×
17Arkansas~8K1.10×
18Maine~4K1.09×
19Alaska~2K1.09×
20New Mexico~5K1.08×
21New Hampshire~4K1.07×
22Tennessee~20K1.06×
23Nebraska~5K1.04×
24Kansas~8K1.03×
25Pennsylvania~30K1.00×
26Minnesota~10K0.99×
27Oregon~10K0.99×
28Rhode Island~3K0.98×
29Illinois~30K0.96×
30Utah~8K0.95×
31Washington~20K0.94×
32Mississippi~7K0.94×
33California~90K0.93×
34Massachusetts~20K0.93×
35Colorado~10K0.93×
36Connecticut~8K0.89×
37Texas~70K0.88×
38Vermont~1K0.88×
39Florida~50K0.86×
40North Carolina~20K0.86×
41South Carolina~10K0.86×
42Louisiana~10K0.86×
43Delaware~2K0.80×
44Hawaii~3K0.79×
45New York~40K0.77×
46New Jersey~20K0.75×
47Virginia~20K0.75×
48Georgia~20K0.73×
49Maryland~10K0.67×
50Washington, District of Columbia~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Chumlee, United States
0.59×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chumlee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chumlee audience
#·InterestCategoryAffinity×
01Ronda RouseySports3.40×
02Britney SpearsMusic & Radio3.30×
03Discount TireShopping2.67×
04Automobile repair shopCars & Mobility2.42×
05Rail transportTravel & Leisure2.40×
06Microwave ovenHome & Garden2.39×
07Non-alcoholic beverageFood & Beverages2.32×
08Tom CruiseMovies & TV2.29×
09Internet celebrityInternet & Social Media2.26×
10Lawn mowerHome & Garden2.21×
11Convenience storeFood & Beverages2.19×
12Hardware storeHome & Garden2.02×
13United Parcel ServiceBusiness & Career1.97×
14Burger KingFood & Beverages1.78×
15GameStopGames1.76×
16Soft drinksFood & Beverages1.58×
17Charitable organizationPolitics & Society1.56×
18Online newspaperNews1.56×
19Dunkin' DonutsFood & Beverages1.54×
20Hard rockMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chumlee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chumlee audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.19×
IndividualismJOY1.64×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chumlee audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.51×
MindfulnessBALANCE0.55×
Luxury OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chumlee have in United States?

Chumlee has an estimated audience of 790,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chumlee fans?

32.0% of Chumlee fans are female, 68.0% are male, with an average age of 38.1 years.

03

Which brands do Chumlee fans like most?

Chumlee fans show strongest brand affinity for Britney Spears (3.3×), Discount Tire (2.67×), and Burger King (1.78×) over the country average.

04

Where do Chumlee fans live in United States?

Chumlee fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chumlee fans also like?

Beyond Chumlee itself, the audience over-indexes on Discount Tire (2.67×), Burger King (1.78×), United Parcel Service (1.97×), and Rail transport (2.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chumlee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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