Chumlee Audience in United States
Chumlee has an estimated audience of 925,725 people in United States. 32.0% are female, 68.0% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: ABC 7 Chicago, WESH, Sinaloa, WFTV, Ellen Burstyn.
The average Chumlee fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ABC 7 Chicago, WESH, Sinaloa, with strongest over-indexing on ABC 7 Chicago (2.37× the country average). Demographically, the Chumlee audience skews more male with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Reality TV
Demographics of Chumlee fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 38.1 |
| Estimated audience size | 925,725 |
Audience persona
The typical Chumlee fan in United States is more male, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for ABC 7 Chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 99,085 | 0.97× |
| Texas | 74,661 | 0.94× |
| Florida | 54,723 | 0.87× |
| New York | 41,680 | 0.81× |
| Ohio | 32,006 | 1.12× |
| Illinois | 31,044 | 1.01× |
| Pennsylvania | 30,942 | 0.99× |
| Michigan | 27,633 | 1.14× |
| North Carolina | 25,371 | 0.91× |
| Arizona | 23,047 | 1.22× |
| Georgia | 21,883 | 0.77× |
| Tennessee | 20,030 | 1.08× |
| Indiana | 18,981 | 1.12× |
| New Jersey | 18,225 | 0.77× |
| Washington | 18,155 | 0.98× |
| Virginia | 17,560 | 0.78× |
| Massachusetts | 17,443 | 0.96× |
| Missouri | 17,310 | 1.16× |
| Wisconsin | 15,737 | 1.13× |
| Nevada | 15,272 | 1.71× |
| Alabama | 15,224 | 1.18× |
| Kentucky | 14,079 | 1.21× |
| Colorado | 13,921 | 0.95× |
| Minnesota | 13,283 | 1× |
| Oklahoma | 12,215 | 1.19× |
| South Carolina | 12,208 | 0.88× |
| Maryland | 10,550 | 0.66× |
| Oregon | 10,533 | 0.99× |
| Louisiana | 10,279 | 0.86× |
| Iowa | 8,579 | 1.12× |
| Arkansas | 8,484 | 1.11× |
| Connecticut | 7,999 | 0.86× |
| Utah | 7,843 | 0.95× |
| Kansas | 7,614 | 1.04× |
| Mississippi | 6,854 | 0.9× |
| West Virginia | 5,513 | 1.28× |
| Idaho | 5,193 | 1.12× |
| New Mexico | 5,022 | 1.08× |
| Nebraska | 4,724 | 1.02× |
| New Hampshire | 3,787 | 1.04× |
| Maine | 3,492 | 1.05× |
| Hawaii | 3,051 | 0.77× |
| Montana | 2,941 | 1.15× |
| Rhode Island | 2,704 | 0.92× |
| South Dakota | 2,345 | 1.1× |
| Alaska | 2,195 | 1.11× |
| North Dakota | 2,090 | 1.1× |
| Delaware | 1,799 | 0.7× |
| Washington, District of Columbia | 1,449 | 0.52× |
| Vermont | 1,320 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ABC 7 Chicago | 2.37× | Movies & TV |
| WESH | 2.3× | Movies & TV |
| Sinaloa | 1.6× | Travel & Leisure |
| WFTV | 2.12× | Movies & TV |
| Ellen Burstyn | 3.08× | Movies & TV |
| WSVN | 2.22× | Movies & TV |
| Leprechaun | 2.9× | Literature |
| Graham Greene | 1.64× | Literature |
| Jack Skellington | 1.89× | Movies & TV |
| Portia de Rossi | 1.61× | Movies & TV |
| Temple Grandin | 1.59× | Literature |
| Falafel | 1.87× | Food & Beverages |
| Mother Goose | 2.99× | Literature |
| Better Off Dead (film) | 1.72× | Movies & TV |
| ABC TV | 1.7× | Movies & TV |
| Laguna (province) | 1.58× | |
| Gary Clark, Jr. | 1.77× | Music & Radio |
| iPEC Coaching | 2.3× | Business & Career |
| Italian Riviera | 1.69× | Travel & Leisure |
| TripIt | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.77 |
| Extroversion | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.55 |
| DIY Mentality | THRILL | 1.4 |
| Risk Appetite | THRILL | 1.38 |
| Convenience Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.5% |
| Germany | 6.9% |
| United Kingdom | 6.8% |
See Chumlee audiences in other countries
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Frequently asked questions
How many fans does Chumlee have in United States?
Chumlee has an estimated audience of 925,725 people in United States, concentrated in California and Texas.
What is the gender split and age of Chumlee fans?
32.0% of Chumlee fans are female, 68.0% are male, with an average age of 38.1 years.
Which brands do Chumlee fans like most?
Chumlee fans show strongest brand affinity for ABC 7 Chicago (2.37×), WESH (2.3×), and Sinaloa (1.6×) over the country average.
Where do Chumlee fans live in United States?
Chumlee fans in United States are most concentrated in California (reach 99,085), Texas (reach 74,661), and Florida (reach 54,723). These three regions account for the largest share of the active audience.
What other brands do Chumlee fans also like?
Beyond Chumlee itself, the audience over-indexes on WESH (2.3×), Sinaloa (1.6×), WFTV (2.12×), and Ellen Burstyn (3.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chumlee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.