Rascasse Audience Intelligence

Moonshiners Audience in United States

A data profile of the people who buy, follow and care about Moonshiners in United States — modelled from more than twelve digital signal sources. Moonshiners has an estimated audience of 1,535,424 people in United States.

#2among Reality TV in United States#1176among Movie / TV Show / Series in United States#2893in Movies & TV

The average Moonshiners fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Foodie, Real property, Lodging, with strongest over-indexing on Foodie (1.55× the country average).

Demographically, the Moonshiners audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moonshiners fan in United States is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Foodie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality TV

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moonshiners profile in United States.

Audience size
1.5M
in United States
Gender
49.3%♀
50.7% male
Age
43.0
average years
Country rank
#17443
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moonshiners viewers

49.3% are female, 50.7% are male, average age 43.0.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Moonshiners audience in United States
MetricValue
Female49.3%
Male50.7%
Average age43.0
Estimated audience size1,535,424
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Moonshiners audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

50.6%

of the worldwide Moonshiners audience comes from United States.

Worldwide audience distribution share by country for Moonshiners
CountryShare
United States50.6%
United Kingdom11.9%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moonshiners audience in United States is strongest.

Fig. 05

Top regions by affinity

Moonshiners fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K2.37×
02West Virginia~4K2.04×
03Kentucky~10K1.84×
04Georgia~20K1.59×
05North Carolina~20K1.55×
06Alabama~9K1.50×
07Mississippi~5K1.46×
08Arkansas~5K1.42×
09South Carolina~9K1.35×
10Texas~50K1.33×
11Rhode Island~2K1.25×
12Indiana~10K1.16×
13Virginia~10K1.15×
14Illinois~20K1.14×
15Louisiana~7K1.13×
16New Hampshire~2K1.12×
17California~50K1.09×
18Oklahoma~5K1.08×
19Ohio~10K0.97×
20Missouri~7K0.97×
21Florida~30K0.96×
22Nevada~4K0.95×
23Kansas~3K0.94×
24Hawaii~2K0.94×
25Michigan~10K0.91×
26Delaware~1K0.91×
27Pennsylvania~10K0.90×
28Arizona~8K0.90×
29Maryland~7K0.90×
30Iowa~3K0.90×
31New Mexico~2K0.90×
32Nebraska~2K0.89×
33Alaska<1K0.89×
34Maine~1K0.88×
35New Jersey~10K0.87×
36Massachusetts~7K0.84×
37Connecticut~4K0.84×
38North Dakota<1K0.83×
39Washington~7K0.82×
40South Dakota<1K0.82×
41New York~20K0.81×
42Washington, District of Columbia~1K0.81×
43Vermont<1K0.80×
44Wisconsin~5K0.79×
45Montana<1K0.79×
46Colorado~5K0.77×
47Idaho~2K0.77×
48Oregon~4K0.75×
49Minnesota~5K0.70×
50Utah~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Moonshiners, United States
0.68×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moonshiners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moonshiners audience
#·InterestCategoryAffinity×
01Labor DayPolitics & Society1.81×
02Natural gasCars & Mobility1.81×
03DoughFood & Beverages1.76×
04Drill bitHome & Garden1.76×
05Credit unionBusiness & Career1.71×
06SmokingFood & Beverages1.71×
07Real propertyHome & Garden1.69×
08Social media marketingBusiness & Career1.61×
09MeteorologyHome & Garden1.59×
10FundraisingBusiness & Career1.58×
11Political scienceBusiness & Career1.57×
12Risk managementBusiness & Career1.56×
13Dump truckCars & Mobility1.56×
14FoodieFood & Beverages1.55×
15Movie theaterMovies & TV1.55×
16LodgingTravel & Leisure1.54×
17Talk radioMusic & Radio1.54×
18CrosswordGames1.54×
19WalkingSports1.50×
20Non-governmental organizationPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moonshiners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moonshiners audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Community OrientationOPEN1.20×
DIY MentalityTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moonshiners audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.94×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moonshiners have in United States?

Moonshiners has an estimated audience of 1,535,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moonshiners viewers?

49.3% of Moonshiners fans are female, 50.7% are male, with an average age of 43.0 years.

03

Which brands do Moonshiners fans like most?

Moonshiners fans show strongest brand affinity for Foodie (1.55×), Real property (1.69×), and Lodging (1.54×) over the country average.

04

Where do Moonshiners fans live in United States?

Moonshiners fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Moonshiners fans also like?

Beyond Moonshiners itself, the audience over-indexes on Real property (1.69×), Lodging (1.54×), Dough (1.76×), and Fundraising (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reality TV audiences in United States

See Moonshiners audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonshiners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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