Moonshiners Audience in United States

Moonshiners logo

Moonshiners has an estimated audience of 450,314 people in United States. 51.9% are female, 48.1% are male, average age 43.1. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Goop, Israel.

The average Moonshiners fan in United States is 43.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (6.36× the country average). Demographically, the Moonshiners audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality TV

Demographics of Moonshiners fans

Demographic split for Moonshiners audience in United States
MetricValue
Female51.9%
Male48.1%
Average age43.1
Estimated audience size450,314

Audience persona

The typical Moonshiners fan in United States is balanced, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Moonshiners in United States
RegionReachAffinity
Texas35,0790.91×
Georgia30,9022.23×
North Carolina29,6132.19×
Tennessee24,4622.71×
Florida21,6790.71×
California19,7360.4×
Ohio16,8971.22×
Virginia16,4871.5×
Kentucky15,2722.71×
Pennsylvania13,4070.88×
Alabama12,4071.97×
South Carolina11,8711.75×
New York11,6010.46×
Indiana11,1911.36×
Michigan11,1320.95×
Illinois10,1770.68×
Missouri8,0101.1×
Arkansas7,2251.95×
Mississippi6,8141.84×
Oklahoma6,6001.32×
Louisiana6,3031.09×
West Virginia6,1642.94×
New Jersey5,3000.46×
Maryland5,2480.68×
Wisconsin5,0090.74×
Washington4,8930.54×
Arizona4,7750.52×
Massachusetts3,8470.43×
Iowa3,8311.03×
Minnesota3,8140.59×
Colorado3,7710.53×
Kansas3,1510.89×
Nevada3,0450.7×
Oregon2,9120.56×
Nebraska2,2791.01×
Connecticut2,1690.48×
Utah1,8230.45×
Maine1,5040.93×
New Mexico1,4030.62×
Idaho1,2710.56×
New Hampshire1,0950.62×
Montana8640.69×
Hawaii7710.4×
Delaware7590.61×
Washington, District of Columbia6590.49×
South Dakota6370.61×
North Dakota6100.66×
Alaska6090.63×
Rhode Island5710.4×
Vermont5620.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moonshiners audience
BrandAffinityCategory
Historic site6.36×Arts & Culture
Vocal harmony6.5×Music & Radio
Governor of Michigan9.82×Politics & Society
Goop7.04×Internet & Social Media
Israel2.67×Travel & Leisure
Grinch4.18×Movies & TV
Wok6.53×Food & Beverages
Fairy godmother7.21×Literature
Hipster9.11×Politics & Society
Hibachi6.93×Food & Beverages
Google Home5.55×Technology & Electronics
Cherish (group)8.9×Music & Radio
headspace7.53×Health
Grace Slick6.66×Music & Radio
El Paso County, Colorado9.02×Travel & Leisure
TV Fanatic7.01×Movies & TV
Mathcore5.24×Music & Radio
No Escape (1994 film)7.16×Movies & TV
Guitarist (magazine)6.83×Music & Radio
Kikar HaShabbat9.73×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moonshiners audience
TraitClusterScore
Luxury OrientationPREMIUM1.51
Risk AppetiteTHRILL1.48
ExtroversionTHRILL1.19
IndulgenceJOY1.1
Price SensitivityPREMIUM1.07
DIY MentalityTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Moonshiners
CountryShare
United States41.3%
France33.6%
Germany5.8%

See Moonshiners audiences in other countries

More Reality TV audiences in United States

Frequently asked questions

How many fans does Moonshiners have in United States?

Moonshiners has an estimated audience of 450,314 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Moonshiners fans?

51.9% of Moonshiners fans are female, 48.1% are male, with an average age of 43.1 years.

Which brands do Moonshiners fans like most?

Moonshiners fans show strongest brand affinity for Historic site (6.36×), Vocal harmony (6.5×), and Governor of Michigan (9.82×) over the country average.

Where do Moonshiners fans live in United States?

Moonshiners fans in United States are most concentrated in Texas (reach 35,079), Georgia (reach 30,902), and North Carolina (reach 29,613). These three regions account for the largest share of the active audience.

What other brands do Moonshiners fans also like?

Beyond Moonshiners itself, the audience over-indexes on Vocal harmony (6.5×), Governor of Michigan (9.82×), Goop (7.04×), and Israel (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonshiners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.