Kate Gosselin Audience in United States

Kate Gosselin logo

Kate Gosselin has an estimated audience of 863,239 people in United States. 77.9% are female, 22.1% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Goop, Governor of Michigan, Israel, Historic site.

The average Kate Gosselin fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Goop, Governor of Michigan, with strongest over-indexing on Whataburger (1.85× the country average). Demographically, the Kate Gosselin audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Reality TV

Demographics of Kate Gosselin fans

Demographic split for Kate Gosselin audience in United States
MetricValue
Female77.9%
Male22.1%
Average age41.9
Estimated audience size863,239

Audience persona

The typical Kate Gosselin fan in United States is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Kate Gosselin in United States
RegionReachAffinity
California82,6340.87×
Texas58,8090.79×
Florida45,5450.78×
Pennsylvania42,3131.46×
New York41,8690.87×
Illinois30,8681.07×
Ohio30,1981.14×
North Carolina26,1281.01×
Michigan24,3581.08×
Georgia23,1120.87×
New Jersey20,3840.93×
Virginia19,4750.93×
Massachusetts18,4501.08×
Washington18,0931.04×
Missouri16,9581.22×
Tennessee16,8650.97×
Indiana15,8321×
Arizona15,4630.88×
Minnesota15,1881.23×
Maryland14,0040.94×
Wisconsin13,8071.06×
Colorado13,7221.01×
Alabama11,9570.99×
South Carolina11,5140.89×
Kentucky11,4251.06×
Oregon11,2041.13×
Louisiana8,9100.8×
Oklahoma8,8980.93×
Connecticut8,7131.01×
Iowa8,2501.16×
Utah7,2350.94×
Kansas7,0541.04×
Nebraska6,8211.58×
Nevada6,6280.79×
Arkansas6,0570.85×
Mississippi5,1140.72×
West Virginia4,0971.02×
New Hampshire3,9831.17×
Idaho3,9090.9×
New Mexico3,8160.88×
Hawaii3,5540.96×
Maine2,9600.96×
Rhode Island2,5820.94×
South Dakota2,3191.16×
Washington, District of Columbia2,2830.88×
Montana2,2510.94×
Delaware2,0210.85×
North Dakota2,0211.14×
Vermont1,9271.27×
Wyoming1,4321.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kate Gosselin audience
BrandAffinityCategory
Whataburger1.85×Food & Beverages
Goop4.41×Internet & Social Media
Governor of Michigan5.66×Politics & Society
Israel1.61×Travel & Leisure
Historic site3.24×Arts & Culture
Pillow1.58×Home & Garden
Fairy godmother5.15×Literature
Wok4.09×Food & Beverages
Grinch2.41×Movies & TV
headspace5.27×Health
Hibachi4.3×Food & Beverages
Google Home3.37×Technology & Electronics
Vocal harmony2.34×Music & Radio
Elsword8.32×Games
Hipster4.69×Politics & Society
Grace Slick4.21×Music & Radio
TV Fanatic4.93×Movies & TV
Cherish (group)5.05×Music & Radio
Mathcore3.65×Music & Radio
Noodle (Gorillaz)1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kate Gosselin audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
Urban LifestyleOPEN1.35
Social Media UsageJOY1.31
Community OrientationOPEN1.27
Price SensitivityPREMIUM1.26
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Kate Gosselin
CountryShare
United States85.2%
Germany13.1%
Italy1.7%

See Kate Gosselin audiences in other countries

More Reality TV audiences in United States

Frequently asked questions

How many fans does Kate Gosselin have in United States?

Kate Gosselin has an estimated audience of 863,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Kate Gosselin fans?

77.9% of Kate Gosselin fans are female, 22.1% are male, with an average age of 41.9 years.

Which brands do Kate Gosselin fans like most?

Kate Gosselin fans show strongest brand affinity for Whataburger (1.85×), Goop (4.41×), and Governor of Michigan (5.66×) over the country average.

Where do Kate Gosselin fans live in United States?

Kate Gosselin fans in United States are most concentrated in California (reach 82,634), Texas (reach 58,809), and Florida (reach 45,545). These three regions account for the largest share of the active audience.

What other brands do Kate Gosselin fans also like?

Beyond Kate Gosselin itself, the audience over-indexes on Goop (4.41×), Governor of Michigan (5.66×), Israel (1.61×), and Historic site (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kate Gosselin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.