Rascasse Audience Intelligence

Churro Audience in United States

A data profile of the people who buy, follow and care about Churro in United States — modelled from more than twelve digital signal sources. Churro has an estimated audience of 883,904 people in United States.

#92among Sweet in United States#9134among Topic in United States#1433in Food & Beverages

The average Churro fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include El Pollo Loco, Panda Express, Del Taco, with strongest over-indexing on El Pollo Loco (7.07× the country average).

Demographically, the Churro audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Churro fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for El Pollo Loco.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Churro profile in United States.

Audience size
884K
in United States
Gender
71.0%♀
29.0% male
Age
35.0
average years
Country rank
#25701
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Churro fans

71.0% are female, 29.0% are male, average age 35.0.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Churro audience in United States
MetricValue
Female71.0%
Male29.0%
Average age35.0
Estimated audience size883,904
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Churro audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4916%
50+12%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Churro audience comes from United States.

Worldwide audience distribution share by country for Churro
CountryShare
United States19.0%
Brazil16.5%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Churro audience in United States is strongest.

Fig. 05

Top regions by affinity

Churro fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~50K1.67×
02Texas~100K1.57×
03California~100K1.54×
04Florida~80K1.40×
05Utah~10K1.32×
06Arizona~20K1.25×
07Georgia~30K1.22×
08Nevada~10K1.20×
09New York~60K1.16×
10New Jersey~30K1.13×
11Louisiana~10K1.12×
12Massachusetts~20K1.11×
13North Carolina~30K1.10×
14Virginia~20K1.10×
15Rhode Island~3K1.06×
16New Mexico~5K1.05×
17Alabama~10K1.03×
18Connecticut~9K1.03×
19Maryland~20K1.02×
20Washington, District of Columbia~3K1.01×
21South Carolina~10K1.00×
22Oklahoma~10K1.00×
23Washington~20K0.99×
24Indiana~20K0.98×
25Tennessee~20K0.96×
26Kansas~7K0.96×
27Arkansas~7K0.95×
28Pennsylvania~30K0.94×
29Michigan~20K0.93×
30Oregon~9K0.93×
31Kentucky~10K0.92×
32Nebraska~4K0.92×
33Colorado~10K0.91×
34Mississippi~7K0.91×
35New Hampshire~3K0.91×
36Delaware~2K0.91×
37Ohio~20K0.90×
38Wisconsin~10K0.90×
39Missouri~10K0.89×
40Idaho~4K0.88×
41Maine~3K0.85×
42Alaska~2K0.82×
43Hawaii~3K0.81×
44West Virginia~3K0.80×
45North Dakota~1K0.80×
46Iowa~6K0.79×
47Minnesota~10K0.78×
48Vermont~1K0.78×
49Montana~2K0.72×
50South Dakota~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Churro, United States
0.71×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Churro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Churro audience
#·InterestCategoryAffinity×
01El Pollo LocoFood & Beverages7.07×
02NutellaFood & Beverages6.68×
03Del TacoFood & Beverages6.17×
04Chocolate brownieFood & Beverages4.20×
05Total Wine & MoreFood & Beverages3.25×
06Non-alcoholic beverageFood & Beverages3.19×
07Street foodFood & Beverages2.88×
08PastryFood & Beverages2.60×
09Panda ExpressFood & Beverages2.48×
10CupcakeFood & Beverages2.47×
11Fast casual restaurantsFood & Beverages2.40×
12WhataburgerFood & Beverages2.27×
13WingstopFood & Beverages2.13×
14Popeyes Louisiana KitchenFood & Beverages2.10×
15Pizza HutFood & Beverages1.92×
16BreakfastFood & Beverages1.77×
17Trader Joe'sShopping1.67×
18KrogerFood & Beverages1.66×
19CoffeehousesFood & Beverages1.53×
20Wendy'sFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Churro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Churro audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.74×
IndulgenceJOY1.58×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Churro audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
MindfulnessBALANCE0.80×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Churro have in United States?

Churro has an estimated audience of 883,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Churro fans?

71.0% of Churro fans are female, 29.0% are male, with an average age of 35.0 years.

03

Which brands do Churro fans like most?

Churro fans show strongest brand affinity for El Pollo Loco (7.07×), Panda Express (2.48×), and Del Taco (6.17×) over the country average.

04

Where do Churro fans live in United States?

Churro fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Churro fans also like?

Beyond Churro itself, the audience over-indexes on Panda Express (2.48×), Del Taco (6.17×), Pizza Hut (1.92×), and Wingstop (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Churro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Churro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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