Citrullus lanatus Audience in United States

Citrullus lanatus logo

Citrullus lanatus has an estimated audience of 2,475,004 people in United States. 66.3% are female, 33.7% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, Grace Slick.

The average Citrullus lanatus fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Citrullus lanatus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Citrullus lanatus fans

Demographic split for Citrullus lanatus audience in United States
MetricValue
Female66.3%
Male33.7%
Average age40.1
Estimated audience size2,475,004

Audience persona

The typical Citrullus lanatus fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Citrullus lanatus in United States
RegionReachAffinity
California205,5030.76×
Texas158,5720.75×
Florida129,2820.77×
New York76,6880.55×
Georgia46,3820.61×
Illinois44,5810.54×
North Carolina39,7470.53×
Virginia35,0270.58×
New Jersey33,7140.54×
Pennsylvania32,0560.38×
Arizona29,9770.59×
Maryland26,4030.62×
Massachusetts25,4870.52×
Washington24,8800.5×
Tennessee23,3940.47×
Ohio23,2860.31×
South Carolina21,9360.59×
Michigan20,8630.32×
Indiana20,1160.44×
Mississippi19,7800.97×
Alabama19,0990.55×
Louisiana19,0520.6×
Oklahoma18,6170.68×
Wisconsin18,4460.5×
Kentucky18,3220.59×
Missouri18,2640.46×
Arkansas17,5720.86×
Minnesota17,5110.49×
Connecticut16,4440.66×
Idaho16,3361.32×
Nevada16,3300.68×
West Virginia16,3291.42×
Alaska16,2953.08×
Oregon16,1210.57×
Colorado15,8780.41×
Iowa15,5120.76×
Kansas15,0830.77×
Hawaii14,4051.35×
Montana14,2052.07×
New Mexico14,1981.14×
South Dakota14,0212.45×
Utah13,8880.63×
North Dakota13,6522.69×
New Hampshire13,4551.38×
Wyoming13,2093.6×
Nebraska13,1751.06×
Rhode Island12,9921.65×
Maine12,9841.46×
Vermont12,7782.94×
Delaware11,6351.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citrullus lanatus audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.99×Internet & Social Media
Governor of Michigan13.96×Politics & Society
Wok10.52×Food & Beverages
Grace Slick12.05×Music & Radio
Google Home8.17×Technology & Electronics
Cherish (group)13.61×Music & Radio
headspace11.49×Health
National Paralympic Committee23.48×Sports
Israel2.14×Travel & Leisure
No Escape (1994 film)11.32×Movies & TV
Hardik Pandya15.14×Sports
Hibachi7.73×Food & Beverages
Grinch3.92×Movies & TV
Historic site4.05×Arts & Culture
Hipster8.91×Politics & Society
Staycation3×Home & Garden
Fairy godmother6.69×Literature
TV Fanatic8.97×Movies & TV
Ken Burns6.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citrullus lanatus audience
TraitClusterScore
Healthy LifestyleBALANCE1.95
Price SensitivityPREMIUM1.35
IndulgenceJOY1.26
ExtroversionTHRILL1.18
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Citrullus lanatus
CountryShare
United States16.5%
Thailand6.7%
Saudi Arabia6.2%

See Citrullus lanatus audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Citrullus lanatus have in United States?

Citrullus lanatus has an estimated audience of 2,475,004 people in United States, concentrated in California and Texas.

What is the gender split and age of Citrullus lanatus fans?

66.3% of Citrullus lanatus fans are female, 33.7% are male, with an average age of 40.1 years.

Which brands do Citrullus lanatus fans like most?

Citrullus lanatus fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.99×), and Governor of Michigan (13.96×) over the country average.

Where do Citrullus lanatus fans live in United States?

Citrullus lanatus fans in United States are most concentrated in California (reach 205,503), Texas (reach 158,572), and Florida (reach 129,282). These three regions account for the largest share of the active audience.

What other brands do Citrullus lanatus fans also like?

Beyond Citrullus lanatus itself, the audience over-indexes on Goop (10.99×), Governor of Michigan (13.96×), Wok (10.52×), and Grace Slick (12.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citrullus lanatus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.