Rascasse Audience Intelligence

Citrullus lanatus Audience in United States

A data profile of the people who buy, follow and care about Citrullus lanatus in United States — modelled from more than twelve digital signal sources. Citrullus lanatus has an estimated audience of 2,475,004 people in United States.

#16among Fruit in United States#5648among Topic in United States#736in Food & Beverages

The average Citrullus lanatus fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sugar substitute, BevMo!, Pizza Hut, with strongest over-indexing on Sugar substitute (3.67× the country average).

Demographically, the Citrullus lanatus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Citrullus lanatus fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sugar substitute.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citrullus lanatus profile in United States.

Audience size
2.5M
in United States
Gender
66.3%♀
33.7% male
Age
40.1
average years
Country rank
#12003
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Citrullus lanatus fans

66.3% are female, 33.7% are male, average age 40.1.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Citrullus lanatus audience in United States
MetricValue
Female66.3%
Male33.7%
Average age40.1
Estimated audience size2,475,004
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Citrullus lanatus audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3917%
40-4921%
50+24%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Citrullus lanatus audience comes from United States.

Worldwide audience distribution share by country for Citrullus lanatus
CountryShare
United States16.5%
Thailand6.7%
Saudi Arabia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citrullus lanatus audience in United States is strongest.

Fig. 05

Top regions by affinity

Citrullus lanatus fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.16×
02Alaska~6K1.10×
03Delaware~7K1.09×
04South Dakota~6K1.09×
05Montana~7K1.06×
06Idaho~10K1.05×
07Hawaii~10K1.05×
08New Hampshire~10K1.05×
09North Dakota~5K1.05×
10West Virginia~10K1.04×
11Maine~9K1.04×
12Nebraska~10K1.03×
13Rhode Island~8K1.03×
14New Mexico~10K1.02×
15Washington, District of Columbia~8K1.02×
16Mississippi~20K1.01×
17Arkansas~20K1.00×
18Kansas~20K0.99×
19Oklahoma~30K0.98×
20Iowa~20K0.98×
21Louisiana~30K0.96×
22Kentucky~30K0.96×
23Oregon~30K0.96×
24Connecticut~20K0.96×
25Nevada~20K0.96×
26Utah~20K0.96×
27South Carolina~40K0.95×
28Alabama~30K0.95×
29Arizona~50K0.94×
30Indiana~40K0.94×
31Maryland~40K0.94×
32Washington~50K0.93×
33Missouri~40K0.93×
34Wisconsin~30K0.93×
35Minnesota~30K0.93×
36Tennessee~50K0.92×
37Colorado~40K0.92×
38Massachusetts~40K0.91×
39California~200K0.90×
40Georgia~70K0.90×
41Virginia~50K0.90×
42North Carolina~70K0.89×
43Michigan~60K0.89×
44New Jersey~60K0.89×
45Ohio~70K0.88×
46Texas~200K0.87×
47Pennsylvania~70K0.87×
48Illinois~70K0.87×
49Florida~100K0.86×
50New York~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Citrullus lanatus, United States
0.80×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citrullus lanatus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citrullus lanatus audience
#·InterestCategoryAffinity×
01Cherry blossomHome & Garden8.26×
02Japanese whiskyFood & Beverages7.95×
03BevMo!Shopping7.26×
04Naked WinesFood & Beverages6.75×
05Steak 'n ShakeFood & Beverages4.53×
06Sugar substituteFood & Beverages3.67×
07DoughFood & Beverages2.18×
08Microwave ovenHome & Garden2.07×
09CookbookFood & Beverages1.86×
10Scooby-DooMovies & TV1.81×
11Pizza HutFood & Beverages1.73×
12Discount storesShopping1.72×
13Five BelowShopping1.69×
14TicketmasterTravel & Leisure1.69×
15GeneticsKids & Family1.62×
16LivestockPets & Animals1.57×
17Organic foodFood & Beverages1.57×
18Panda ExpressFood & Beverages1.57×
19SubwayFood & Beverages1.54×
20Snack foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citrullus lanatus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citrullus lanatus audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.02×
IndulgenceJOY1.47×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citrullus lanatus audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Citrullus lanatus have in United States?

Citrullus lanatus has an estimated audience of 2,475,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Citrullus lanatus fans?

66.3% of Citrullus lanatus fans are female, 33.7% are male, with an average age of 40.1 years.

03

Which brands do Citrullus lanatus fans like most?

Citrullus lanatus fans show strongest brand affinity for Sugar substitute (3.67×), BevMo! (7.26×), and Pizza Hut (1.73×) over the country average.

04

Where do Citrullus lanatus fans live in United States?

Citrullus lanatus fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Citrullus lanatus fans also like?

Beyond Citrullus lanatus itself, the audience over-indexes on BevMo! (7.26×), Pizza Hut (1.73×), Naked Wines (6.75×), and Livestock (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Citrullus lanatus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Citrullus lanatus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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