A data profile of the people who buy, follow and care about Cleveland Brown in United States — modelled from more than twelve digital signal sources. Cleveland Brown has an estimated audience of 1,683,058 people in United States.
The average Cleveland Brown fan in United States is 25.7 years old, more female, and lives primarily in Ohio.
The audience is concentrated in Ohio, Florida, Texas.
Top brand affinities include Utah Jazz, Aaron Rodgers, Sneaker collecting, with strongest over-indexing on Utah Jazz (8.82× the country average).
Demographically, the Cleveland Brown audience skews more female with an average age of 25.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cleveland Brown fan in United States is more female, around 25.7 years old, with strong Patriotism tendencies and a notable affinity for Utah Jazz.
The key figures that characterise the Cleveland Brown profile in United States.
60.7% are female, 39.3% are male, average age 25.7.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 25.7 |
| Estimated audience size | 1,683,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 62% | |
| 20-29 | 20% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 2% |
Where the Cleveland Brown audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~800K | 14.25× | |
| 02 | West Virginia | ~20K | 2.31× | |
| 03 | Pennsylvania | ~80K | 1.36× | |
| 04 | Mississippi | ~20K | 1.25× | |
| 05 | South Carolina | ~30K | 1.21× | |
| 06 | Kentucky | ~30K | 1.19× | |
| 07 | Georgia | ~60K | 1.07× | |
| 08 | North Carolina | ~50K | 1.01× | |
| 09 | Florida | ~100K | 0.94× | |
| 10 | Alabama | ~20K | 0.93× | |
| 11 | Maryland | ~30K | 0.92× | |
| 12 | Michigan | ~40K | 0.91× | |
| 13 | Tennessee | ~30K | 0.91× | |
| 14 | Louisiana | ~20K | 0.89× | |
| 15 | Indiana | ~30K | 0.88× | |
| 16 | Virginia | ~40K | 0.87× | |
| 17 | Colorado | ~20K | 0.85× | |
| 18 | Delaware | ~4K | 0.84× | |
| 19 | Hawaii | ~6K | 0.76× | |
| 20 | Arizona | ~30K | 0.73× | |
| 21 | Arkansas | ~10K | 0.73× | |
| 22 | Nevada | ~10K | 0.72× | |
| 23 | Missouri | ~20K | 0.69× | |
| 24 | Texas | ~100K | 0.66× | |
| 25 | Kansas | ~9K | 0.66× | |
| 26 | Montana | ~3K | 0.65× | |
| 27 | Illinois | ~40K | 0.62× | |
| 28 | Wisconsin | ~20K | 0.62× | |
| 29 | New Mexico | ~5K | 0.62× | |
| 30 | Washington, District of Columbia | ~3K | 0.62× | |
| 31 | Oklahoma | ~10K | 0.61× | |
| 32 | Alaska | ~2K | 0.60× | |
| 33 | Iowa | ~8K | 0.58× | |
| 34 | South Dakota | ~2K | 0.58× | |
| 35 | Nebraska | ~5K | 0.56× | |
| 36 | Vermont | ~2K | 0.56× | |
| 37 | New York | ~50K | 0.54× | |
| 38 | Connecticut | ~10K | 0.54× | |
| 39 | Rhode Island | ~3K | 0.54× | |
| 40 | Idaho | ~5K | 0.53× | |
| 41 | New Hampshire | ~4K | 0.53× | |
| 42 | North Dakota | ~2K | 0.52× | |
| 43 | Maine | ~3K | 0.51× | |
| 44 | New Jersey | ~20K | 0.50× | |
| 45 | Massachusetts | ~20K | 0.49× | |
| 46 | Minnesota | ~10K | 0.49× | |
| 47 | Oregon | ~9K | 0.44× | |
| 48 | Washington | ~10K | 0.42× | |
| 49 | California | ~80K | 0.40× | |
| 50 | Utah | ~6K | 0.38× |
The strongest cross-interests of the Cleveland Brown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Utah Jazz | Sports | 8.82× | ||
| 02 | Memphis Grizzlies | Sports | 8.82× | ||
| 03 | Chris Paul | Sports | 8.82× | ||
| 04 | Larry Bird | Sports | 8.82× | ||
| 05 | NBA League Pass | Sports | 8.82× | ||
| 06 | Klay Thompson | Sports | 8.40× | ||
| 07 | Luka Dončić | Sports | 8.08× | ||
| 08 | Russell Wilson | Sports | 7.62× | ||
| 09 | Carmelo Anthony | Sports | 7.09× | ||
| 10 | Aaron Rodgers | Sports | 6.12× | ||
| 11 | Giannis Antetokounmpo | Sports | 5.87× | ||
| 12 | Phoenix Suns | Sports | 5.81× | ||
| 13 | Minnesota Timberwolves | Sports | 5.42× | ||
| 14 | Sneaker collecting | Fashion & Accessoires | 5.09× | ||
| 15 | Los Angeles Rams | Sports | 5.00× | ||
| 16 | Brooklyn Nets | Sports | 5.00× | ||
| 17 | Detroit Lions | Sports | 4.83× | ||
| 18 | San Francisco 49ers | Sports | 4.29× | ||
| 19 | Mobile game | Games | 2.76× | ||
| 20 | Pizza Hut | Food & Beverages | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.18× | |
| Convenience Orientation | PREMIUM | 1.69× | |
| Family Orientation | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Quality Awareness | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.75× |
Cleveland Brown has an estimated audience of 1,683,058 people in United States, concentrated in Ohio and Florida.
60.7% of Cleveland Brown fans are female, 39.3% are male, with an average age of 25.7 years.
Cleveland Brown fans show strongest brand affinity for Utah Jazz (8.82×), Aaron Rodgers (6.12×), and Sneaker collecting (5.09×) over the country average.
Cleveland Brown fans in United States are most concentrated in Ohio (reach ~800K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cleveland Brown itself, the audience over-indexes on Aaron Rodgers (6.12×), Sneaker collecting (5.09×), Giannis Antetokounmpo (5.87×), and Luka Dončić (8.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cleveland Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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