CMA Music Festival Audience in United States

CMA Music Festival logo

CMA Music Festival has an estimated audience of 1,898,363 people in United States. 56.4% are female, 43.6% are male, average age 42.1. Top regions: Tennessee, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average CMA Music Festival fan in United States is 42.1 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the CMA Music Festival audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of CMA Music Festival fans

Demographic split for CMA Music Festival audience in United States
MetricValue
Female56.4%
Male43.6%
Average age42.1
Estimated audience size1,898,363

Audience persona

The typical CMA Music Festival fan in United States is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for CMA Music Festival in United States
RegionReachAffinity
Tennessee545,74514.33×
California101,6450.49×
Texas87,8450.54×
Florida86,6430.67×
New York70,5480.67×
Kentucky65,9972.77×
Georgia57,5120.98×
Illinois54,0600.85×
North Carolina48,2630.84×
Ohio43,2600.74×
Pennsylvania43,0090.67×
Alabama40,7361.54×
Michigan36,9690.74×
Indiana35,9061.04×
Virginia31,2150.68×
South Carolina29,4821.03×
Missouri26,7860.88×
New Jersey23,7740.49×
Louisiana22,1300.9×
Wisconsin22,1030.77×
Mississippi20,1351.29×
Massachusetts20,0060.53×
Minnesota19,1070.7×
Arizona18,1460.47×
Colorado18,0720.6×
Arkansas18,0541.15×
Maryland15,8280.48×
Oklahoma15,4690.73×
Washington15,2520.4×
Iowa13,9690.89×
Connecticut10,3540.54×
Kansas10,1650.68×
Oregon9,7250.45×
Nevada9,1740.5×
Nebraska7,6370.8×
West Virginia7,4650.84×
Utah6,8270.4×
New Mexico5,0650.53×
New Hampshire4,8830.65×
Idaho4,8320.51×
Maine4,0390.59×
South Dakota3,4360.78×
Montana3,2800.62×
North Dakota3,0880.79×
Washington, District of Columbia3,0090.53×
Delaware2,6870.51×
Hawaii2,6480.32×
Rhode Island2,6330.44×
Alaska2,0110.5×
Vermont1,9870.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CMA Music Festival audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Bodrum22.65×Travel & Leisure
Kia Sportage20×Cars & Mobility
Livemusic4.63×Music & Radio
Planet Fitness3.17×Sports
Willie Nelson8.09×Music & Radio
International education13.52×Business & Career
Alan Jackson11.01×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.74×Kids & Family
Disneyland Paris8.18×Travel & Leisure
FC Bayern Munich4.53×Sports
Kelsea Ballerini11.02×Music & Radio
Hobby Lobby2.45×Home & Garden
Summer vacation4.23×Travel & Leisure
Chris Stapleton9.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CMA Music Festival audience
TraitClusterScore
Pet OwnershipJOY2.25
Community OrientationOPEN2.05
LGBTQ+ IdentityOPEN1.89
TraditionCONSERVATISM1.78
TravellingTHRILL1.5
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for CMA Music Festival
CountryShare
United States85.9%
Australia3.5%
Canada3.4%

See CMA Music Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does CMA Music Festival have in United States?

CMA Music Festival has an estimated audience of 1,898,363 people in United States, concentrated in Tennessee and California.

What is the gender split and age of CMA Music Festival fans?

56.4% of CMA Music Festival fans are female, 43.6% are male, with an average age of 42.1 years.

Which brands do CMA Music Festival fans like most?

CMA Music Festival fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do CMA Music Festival fans live in United States?

CMA Music Festival fans in United States are most concentrated in Tennessee (reach 545,745), California (reach 101,645), and Texas (reach 87,845). These three regions account for the largest share of the active audience.

What other brands do CMA Music Festival fans also like?

Beyond CMA Music Festival itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CMA Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.