Rascasse Audience Intelligence

Cocoa bean Audience in United States

A data profile of the people who buy, follow and care about Cocoa bean in United States — modelled from more than twelve digital signal sources. Cocoa bean has an estimated audience of 5,498,946 people in United States.

#10among Spice in United States#3561among Topic in United States#427in Food & Beverages

The average Cocoa bean fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Trader Joe's, Organic food, with strongest over-indexing on Sustainable energy (3.5× the country average).

Demographically, the Cocoa bean audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cocoa bean fan in United States is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cocoa bean profile in United States.

Audience size
5.5M
in United States
Gender
73.4%♀
26.6% male
Age
42.3
average years
Country rank
#6147
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cocoa bean fans

73.4% are female, 26.6% are male, average age 42.3.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Cocoa bean audience in United States
MetricValue
Female73.4%
Male26.6%
Average age42.3
Estimated audience size5,498,946
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Cocoa bean audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Cocoa bean audience comes from United States.

Worldwide audience distribution share by country for Cocoa bean
CountryShare
United States27.3%
Taiwan6.2%
Thailand5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cocoa bean audience in United States is strongest.

Fig. 05

Top regions by affinity

Cocoa bean fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K2.96×
02Idaho~80K2.91×
03Tennessee~200K2.13×
04Illinois~200K1.31×
05Utah~60K1.28×
06Hawaii~30K1.17×
07Oklahoma~60K1.01×
08Arkansas~50K1.00×
09Indiana~100K0.98×
10Texas~500K0.97×
11North Dakota~10K0.97×
12Missouri~80K0.96×
13Montana~10K0.96×
14Vermont~9K0.96×
15North Carolina~200K0.95×
16Kentucky~70K0.95×
17Oregon~60K0.95×
18Kansas~40K0.95×
19Nebraska~30K0.95×
20Alaska~10K0.95×
21Pennsylvania~200K0.94×
22Mississippi~40K0.94×
23South Dakota~10K0.94×
24Georgia~200K0.93×
25New Mexico~30K0.93×
26West Virginia~20K0.93×
27Maine~20K0.93×
28Michigan~100K0.92×
29Washington~100K0.91×
30Colorado~80K0.91×
31Alabama~70K0.91×
32Ohio~200K0.90×
33Wisconsin~70K0.90×
34Minnesota~70K0.90×
35Connecticut~50K0.90×
36New Hampshire~20K0.90×
37Delaware~10K0.89×
38Virginia~100K0.88×
39Maryland~80K0.88×
40Iowa~40K0.88×
41Massachusetts~90K0.87×
42Rhode Island~20K0.87×
43South Carolina~70K0.86×
44Arizona~100K0.85×
45New Jersey~100K0.84×
46New York~300K0.82×
47Nevada~40K0.82×
48Florida~300K0.81×
49Washington, District of Columbia~10K0.81×
50California~500K0.77×
Fig. 06

Affinity by region

Affinity by region — Cocoa bean, United States
0.77×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cocoa bean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cocoa bean audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages5.53×
02Sustainable energyHome & Garden3.50×
03FastingHealth3.50×
04Paleolithic dietHealth2.90×
05Sugar substituteFood & Beverages2.77×
06Non-alcoholic beverageFood & Beverages2.74×
07HormoneHealth2.72×
08SmoothieFood & Beverages2.58×
09Microwave ovenHome & Garden2.40×
10Made in USABusiness & Career2.04×
11Real propertyHome & Garden1.88×
12Trader Joe'sShopping1.87×
13PastryFood & Beverages1.82×
14Organic foodFood & Beverages1.81×
15GeneticsKids & Family1.69×
16Stress (biology)Health1.68×
17BreakfastFood & Beverages1.65×
18Snack foodFood & Beverages1.59×
19PharmacyBusiness & Career1.59×
20BakeryFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cocoa bean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cocoa bean audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.75×
IndulgenceJOY1.42×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cocoa bean audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
ExtroversionTHRILL0.84×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cocoa bean have in United States?

Cocoa bean has an estimated audience of 5,498,946 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cocoa bean fans?

73.4% of Cocoa bean fans are female, 26.6% are male, with an average age of 42.3 years.

03

Which brands do Cocoa bean fans like most?

Cocoa bean fans show strongest brand affinity for Sustainable energy (3.5×), Trader Joe's (1.87×), and Organic food (1.81×) over the country average.

04

Where do Cocoa bean fans live in United States?

Cocoa bean fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cocoa bean fans also like?

Beyond Cocoa bean itself, the audience over-indexes on Trader Joe's (1.87×), Organic food (1.81×), Microwave oven (2.4×), and Fasting (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cocoa bean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cocoa bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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