A data profile of the people who buy, follow and care about Colored gold in United States — modelled from more than twelve digital signal sources. Colored gold has an estimated audience of 4,697,967 people in United States.
The average Colored gold fan in United States is 33.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Wells Fargo, Rolex, Do it yourself (DIY), with strongest over-indexing on Wells Fargo (4.09× the country average).
Demographically, the Colored gold audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Colored gold fan in United States is more female, around 33.9 years old, with strong Indulgence tendencies and a notable affinity for Wells Fargo.
The key figures that characterise the Colored gold profile in United States.
66.9% are female, 33.1% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 33.9 |
| Estimated audience size | 4,697,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Colored gold audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 6.8% |
| Brazil | 6.7% |
Where the Colored gold audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~50K | 1.27× | |
| 02 | Louisiana | ~70K | 1.21× | |
| 03 | California | ~600K | 1.20× | |
| 04 | Texas | ~500K | 1.19× | |
| 05 | Hawaii | ~20K | 1.18× | |
| 06 | Georgia | ~200K | 1.16× | |
| 07 | Oklahoma | ~60K | 1.15× | |
| 08 | Alabama | ~70K | 1.13× | |
| 09 | Florida | ~400K | 1.12× | |
| 10 | Maryland | ~90K | 1.11× | |
| 11 | Arkansas | ~40K | 1.11× | |
| 12 | Mississippi | ~40K | 1.10× | |
| 13 | Washington | ~100K | 1.08× | |
| 14 | Alaska | ~10K | 1.07× | |
| 15 | Nevada | ~50K | 1.06× | |
| 16 | Idaho | ~20K | 1.06× | |
| 17 | Arizona | ~100K | 1.05× | |
| 18 | New York | ~300K | 1.02× | |
| 19 | Kansas | ~40K | 1.02× | |
| 20 | North Carolina | ~100K | 1.01× | |
| 21 | New Jersey | ~100K | 1.01× | |
| 22 | Virginia | ~100K | 1.01× | |
| 23 | South Dakota | ~10K | 1.01× | |
| 24 | North Dakota | ~10K | 1.01× | |
| 25 | Tennessee | ~90K | 1.00× | |
| 26 | Nebraska | ~20K | 1.00× | |
| 27 | South Carolina | ~70K | 0.99× | |
| 28 | Indiana | ~80K | 0.98× | |
| 29 | Washington, District of Columbia | ~10K | 0.98× | |
| 30 | Missouri | ~70K | 0.97× | |
| 31 | Oregon | ~50K | 0.97× | |
| 32 | Illinois | ~200K | 0.96× | |
| 33 | Kentucky | ~60K | 0.96× | |
| 34 | Iowa | ~40K | 0.96× | |
| 35 | Delaware | ~10K | 0.96× | |
| 36 | Colorado | ~70K | 0.95× | |
| 37 | Minnesota | ~60K | 0.94× | |
| 38 | New Mexico | ~20K | 0.94× | |
| 39 | West Virginia | ~20K | 0.94× | |
| 40 | Rhode Island | ~10K | 0.94× | |
| 41 | Montana | ~10K | 0.94× | |
| 42 | Vermont | ~8K | 0.94× | |
| 43 | Michigan | ~100K | 0.93× | |
| 44 | Massachusetts | ~80K | 0.90× | |
| 45 | Connecticut | ~40K | 0.89× | |
| 46 | Ohio | ~100K | 0.88× | |
| 47 | Maine | ~10K | 0.88× | |
| 48 | Pennsylvania | ~100K | 0.87× | |
| 49 | Wisconsin | ~60K | 0.87× | |
| 50 | New Hampshire | ~20K | 0.84× |
The strongest cross-interests of the Colored gold audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rolex | Fashion & Accessoires | 5.40× | ||
| 02 | Puma | Fashion & Accessoires | 4.13× | ||
| 03 | Wells Fargo | Business & Career | 4.09× | ||
| 04 | Cartier | Fashion & Accessoires | 4.00× | ||
| 05 | Valentine's Day | Kids & Family | 2.60× | ||
| 06 | Boxing | Sports | 2.35× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.21× | ||
| 08 | Gucci | Fashion & Accessoires | 2.20× | ||
| 09 | Gangsta rap | Music & Radio | 2.20× | ||
| 10 | Cyber Monday | Shopping | 2.07× | ||
| 11 | Dillard's | Fashion & Accessoires | 2.00× | ||
| 12 | Real property | Home & Garden | 1.98× | ||
| 13 | Nike | Fashion & Accessoires | 1.91× | ||
| 14 | Adidas | Fashion & Accessoires | 1.89× | ||
| 15 | Nordstrom rack | Fashion & Accessoires | 1.85× | ||
| 16 | Black Friday (shopping) | Shopping | 1.82× | ||
| 17 | Innovation | Business & Career | 1.78× | ||
| 18 | J. C. Penney | Shopping | 1.76× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 20 | Trousers | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Luxury Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.83× | |
| Convenience Orientation | PREMIUM | 0.85× |
Colored gold has an estimated audience of 4,697,967 people in United States, concentrated in California and Texas.
66.9% of Colored gold fans are female, 33.1% are male, with an average age of 33.9 years.
Colored gold fans show strongest brand affinity for Wells Fargo (4.09×), Rolex (5.4×), and Do it yourself (DIY) (1.57×) over the country average.
Colored gold fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Colored gold itself, the audience over-indexes on Rolex (5.4×), Do it yourself (DIY) (1.57×), Cartier (4×), and Nordstrom rack (1.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Colored gold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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