Rascasse Audience Intelligence

Compassion Audience in United States

A data profile of the people who buy, follow and care about Compassion in United States — modelled from more than twelve digital signal sources. Compassion has an estimated audience of 3,926,576 people in United States.

#35among NGO / Political Party in United States#533in Politics & Society

The average Compassion fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nonprofit organization, Genetics, Tradition, with strongest over-indexing on Nonprofit organization (2.03× the country average).

Demographically, the Compassion audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Compassion fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Nonprofit organization.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compassion profile in United States.

Audience size
3.9M
in United States
Gender
73.6%♀
26.4% male
Age
46.7
average years
Country rank
#8155
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Compassion fans

73.6% are female, 26.4% are male, average age 46.7.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Compassion audience in United States
MetricValue
Female73.6%
Male26.4%
Average age46.7
Estimated audience size3,926,576
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Compassion audience in United States
Age bracketShare%
16-199%
20-2910%
30-3915%
40-4925%
50+40%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Compassion audience comes from United States.

Worldwide audience distribution share by country for Compassion
CountryShare
United States50.0%
United Kingdom7.4%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compassion audience in United States is strongest.

Fig. 05

Top regions by affinity

Compassion fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.34×
02Alaska~10K1.17×
03Georgia~100K1.14×
04North Carolina~100K1.14×
05Mississippi~40K1.14×
06California~500K1.13×
07South Dakota~10K1.12×
08Indiana~80K1.11×
09Arkansas~40K1.11×
10Texas~400K1.10×
11Alabama~60K1.10×
12Virginia~100K1.08×
13Kentucky~50K1.08×
14Oklahoma~50K1.08×
15Tennessee~80K1.06×
16Maryland~70K1.04×
17Minnesota~60K1.04×
18Kansas~30K1.04×
19Michigan~100K1.03×
20Washington~80K1.03×
21South Carolina~60K1.03×
22Louisiana~50K1.03×
23Pennsylvania~100K1.02×
24North Dakota~8K1.02×
25Wisconsin~60K1.01×
26Illinois~100K1.00×
27Missouri~60K1.00×
28Ohio~100K0.99×
29Idaho~20K0.99×
30Nebraska~20K0.99×
31Colorado~60K0.98×
32New Mexico~20K0.98×
33Arizona~80K0.97×
34Montana~10K0.96×
35Oregon~40K0.95×
36Delaware~10K0.95×
37New Jersey~90K0.93×
38Connecticut~40K0.92×
39Iowa~30K0.92×
40Florida~200K0.91×
41Massachusetts~70K0.91×
42Nevada~30K0.90×
43West Virginia~20K0.90×
44Maine~10K0.90×
45New York~200K0.88×
46Rhode Island~10K0.88×
47New Hampshire~10K0.83×
48Vermont~6K0.83×
49Utah~30K0.80×
50Washington, District of Columbia~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Compassion, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compassion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compassion audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.25×
02Retirement planningBusiness & Career3.15×
03Retirement communityKids & Family2.89×
04Microwave ovenHome & Garden2.87×
05Robert RedfordMovies & TV2.70×
06Preventive healthcareHealth2.56×
07Charitable organizationPolitics & Society2.52×
08PhilanthropyArts & Culture2.36×
09RetirementBusiness & Career2.36×
10GeneticsKids & Family2.35×
11PharmacyBusiness & Career2.31×
12Britney SpearsMusic & Radio2.25×
13TraditionPolitics & Society2.18×
14Life insuranceBusiness & Career2.11×
15NostalgiaHome & Garden2.08×
16Nonprofit organizationPolitics & Society2.03×
17High schoolBusiness & Career2.01×
18DentistryBusiness & Career1.89×
19Fox News ChannelMovies & TV1.80×
20Health careBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compassion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Compassion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
SpiritualityBALANCE1.81×
IndividualismJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Compassion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.89×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Compassion have in United States?

Compassion has an estimated audience of 3,926,576 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Compassion fans?

73.6% of Compassion fans are female, 26.4% are male, with an average age of 46.7 years.

03

Which brands do Compassion fans like most?

Compassion fans show strongest brand affinity for Nonprofit organization (2.03×), Genetics (2.35×), and Tradition (2.18×) over the country average.

04

Where do Compassion fans live in United States?

Compassion fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Compassion fans also like?

Beyond Compassion itself, the audience over-indexes on Genetics (2.35×), Tradition (2.18×), Charitable organization (2.52×), and Microwave oven (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Compassion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Compassion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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