Compassion Audience in United States

Compassion logo

Compassion has an estimated audience of 3,919,712 people in United States. 73.6% are female, 26.4% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Whataburger, Elsword, Israel, Hibachi.

The average Compassion fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Whataburger, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (6.81× the country average). Demographically, the Compassion audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Compassion fans

Demographic split for Compassion audience in United States
MetricValue
Female73.6%
Male26.4%
Average age46.7
Estimated audience size3,919,712

Audience persona

The typical Compassion fan in United States is more female, around 46.7 years old, with strong Individualism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Compassion in United States
RegionReachAffinity
California564,6301.31×
Texas382,7221.14×
Florida261,1880.98×
New York224,1991.02×
Illinois140,0321.07×
Georgia139,0811.15×
Pennsylvania134,8621.02×
North Carolina131,3791.11×
Ohio126,8441.05×
Michigan115,5171.13×
Virginia104,3301.09×
New Jersey94,8650.95×
Tennessee88,6631.13×
Washington84,8211.08×
Arizona82,9911.04×
Maryland76,0401.13×
Indiana73,4541.03×
Massachusetts72,1760.93×
Colorado63,2681.02×
Missouri62,3500.99×
South Carolina59,4241.01×
Alabama58,6061.07×
Minnesota58,0561.03×
Wisconsin55,0740.93×
Louisiana53,6421.06×
Kentucky48,6790.99×
Oregon48,0181.07×
Oklahoma45,7721.05×
Connecticut36,7340.93×
Mississippi36,0291.12×
Nevada35,9180.95×
Arkansas31,4040.97×
Utah31,3930.89×
Kansas29,5460.96×
Iowa28,6650.89×
Hawaii23,3091.38×
Nebraska18,7160.95×
Idaho18,3760.93×
New Mexico17,5290.89×
West Virginia16,1810.89×
New Hampshire13,0050.84×
Maine12,3830.88×
Rhode Island10,0840.81×
Washington, District of Columbia9,9610.85×
Montana9,7440.9×
Delaware9,3630.87×
Alaska9,0071.07×
South Dakota8,3520.92×
North Dakota7,5070.93×
Vermont5,5810.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compassion audience
BrandAffinityCategory
Lulu 黃路梓茵6.81×Movies & TV
Whataburger1.89×Food & Beverages
Elsword14.73×Games
Israel1.72×Travel & Leisure
Hibachi5.69×Food & Beverages
Goop3.83×Internet & Social Media
JDSU2.16×Business & Career
Governor of Michigan4.78×Politics & Society
Google Home4.1×Technology & Electronics
3D printing1.61×Technology & Electronics
Nebraska Cornhuskers5.31×Sports
headspace5.82×Health
Wok3.92×Food & Beverages
Jeep Wagoneer3.41×Cars & Mobility
Home Bargains6.81×Shopping
Grinch2.08×Movies & TV
Cherish (group)5.51×Music & Radio
Grace Slick4.4×Music & Radio
Steampunk2.44×Fashion & Accessoires
Strategic human resource planning3.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compassion audience
TraitClusterScore
IndividualismJOY1.48
SpiritualityBALANCE1.43
Family OrientationCONSERVATISM1.35
MindfulnessBALANCE1.34
SustainabilityBALANCE1.25
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Compassion
CountryShare
United States50.5%
United Kingdom7.4%
Canada4.4%

See Compassion audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Compassion have in United States?

Compassion has an estimated audience of 3,919,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Compassion fans?

73.6% of Compassion fans are female, 26.4% are male, with an average age of 46.7 years.

Which brands do Compassion fans like most?

Compassion fans show strongest brand affinity for Lulu 黃路梓茵 (6.81×), Whataburger (1.89×), and Elsword (14.73×) over the country average.

Where do Compassion fans live in United States?

Compassion fans in United States are most concentrated in California (reach 564,630), Texas (reach 382,722), and Florida (reach 261,188). These three regions account for the largest share of the active audience.

What other brands do Compassion fans also like?

Beyond Compassion itself, the audience over-indexes on Whataburger (1.89×), Elsword (14.73×), Israel (1.72×), and Hibachi (5.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compassion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.