Computer-mediated communication Audience in United States
Computer-mediated communication has an estimated audience of 7,114,694 people in United States. 56.6% are female, 43.4% are male, average age 40.8. Top brand affinities: Nationality, Minnesota, Urban Outfitters, Dog breed, 3D printing.
Top brand affinities include Nationality, Minnesota, Urban Outfitters, with strongest over-indexing on Nationality (3.86× the country average). Demographically, the Computer-mediated communication audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Computer-mediated communication fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.8 |
| Estimated audience size | 7,114,694 |
Audience persona
The typical Computer-mediated communication fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.86× | Politics & Society |
| Minnesota | 2.45× | Travel & Leisure |
| Urban Outfitters | 2.56× | Shopping |
| Dog breed | 1.51× | Pets & Animals |
| 3D printing | 2.95× | Technology & Electronics |
| Natural rubber | 1.81× | Cars & Mobility |
| Litter box | 1.79× | Pets & Animals |
| Pillow | 1.59× | Home & Garden |
| Justice | 1.81× | Politics & Society |
| Buying and Selling Real Estate | 4.75× | Home & Garden |
| Bully (2011 film) | 4.12× | Movies & TV |
| Buying a House | 3.7× | Home & Garden |
| Panama | 1.96× | Travel & Leisure |
| IS (Infinite Stratos) | 1.93× | Literature |
| Erie County, New York | 4.63× | Travel & Leisure |
| MK | 1.98× | Music & Radio |
| San Pellegrino | 3.35× | Food & Beverages |
| Mackenzie Foy | 3.33× | Fashion & Accessoires |
| Penn & Teller | 3.59× | Movies & TV |
| Magazine (band) | 2.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.58 |
| Community Orientation | OPEN | 2.1 |
| Convenience Orientation | PREMIUM | 1.74 |
| Tradition | CONSERVATISM | 1.72 |
| Spirituality | BALANCE | 1.68 |
| Individualism | JOY | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| India | 6.8% |
| Italy | 6.3% |
See Computer-mediated communication audiences in other countries
- Computer-mediated communication — Germany
- Computer-mediated communication — United Kingdom
- Computer-mediated communication — France
- Computer-mediated communication — Italy
- Computer-mediated communication — Spain
- Computer-mediated communication — Brazil
- Computer-mediated communication — Japan
- Computer-mediated communication — South Korea
- Computer-mediated communication — India
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Computer-mediated communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.