Cousins Subs Audience in United States

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Cousins Subs has an estimated audience of 646,128 people in United States. 67.2% are female, 32.8% are male, average age 38.9. Top regions: Wisconsin, Indiana, Illinois. Top brand affinities: Minnesota, Sinaloa, Nebraska, Stamp collecting, Justice.

The average Cousins Subs fan in United States is 38.9 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Indiana, Illinois. Top brand affinities include Minnesota, Sinaloa, Nebraska, with strongest over-indexing on Minnesota (3.61× the country average). Demographically, the Cousins Subs audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Cousins Subs fans

Demographic split for Cousins Subs audience in United States
MetricValue
Female67.2%
Male32.8%
Average age38.9
Estimated audience size646,128

Audience persona

The typical Cousins Subs fan in United States is more female, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Cousins Subs in United States
RegionReachAffinity
Wisconsin443,78145.65×
Indiana18,6431.58×
Illinois17,1890.8×
Minnesota3,0440.33×
Texas2,5770.05×
Iowa2,3310.44×
Michigan2,2390.13×
California2,0480.03×
Arizona1,6280.12×
Florida1,5800.04×
Ohio1,0960.06×
Missouri1,0260.1×
New York1,0070.03×
North Carolina9020.05×
Georgia8180.04×
Pennsylvania8100.04×
Virginia7490.05×
Tennessee7470.06×
Colorado6680.07×
New Jersey5020.03×
South Carolina4240.04×
Kentucky4090.05×
Washington3590.03×
Massachusetts3400.03×
Kansas3300.06×
Louisiana3290.04×
Nevada3220.05×
Oklahoma2900.04×
Alabama2840.03×
Utah2690.05×
Maryland2430.02×
Arkansas2320.04×
Mississippi2250.04×
Nebraska2160.07×
Oregon1760.02×
Connecticut1380.02×
North Dakota1120.08×
South Dakota1020.07×
Montana910.05×
West Virginia890.03×
Alaska890.06×
Hawaii850.03×
Idaho830.03×
New Hampshire800.03×
Washington, District of Columbia730.04×
Wyoming720.08×
New Mexico720.02×
Rhode Island710.03×
Maine710.03×
Vermont700.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cousins Subs audience
BrandAffinityCategory
Minnesota3.61×Travel & Leisure
Sinaloa6.28×Travel & Leisure
Nebraska4.54×Travel & Leisure
Stamp collecting5.84×Home & Garden
Justice3.29×Politics & Society
Liberace8.13×Music & Radio
Sailor4.3×Travel & Leisure
Who Wants to Be a Millionaire?8.13×Movies & TV
Kerala5.19×Travel & Leisure
Nationality1.6×Politics & Society
Historic site2.98×Arts & Culture
Mad About You8.64×Movies & TV
Redemption (theology)5.96×Politics & Society
Fairy godmother4.9×Literature
Pro-Ject2.55×Music & Radio
Regional styles of Mexican music1.59×Music & Radio
Governor of Michigan4.06×Politics & Society
JDSU1.61×Business & Career
Goop2.74×Internet & Social Media
Elsword8.13×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cousins Subs audience
TraitClusterScore
Urban LifestyleOPEN1.8
Convenience OrientationPREMIUM1.42
IndulgenceJOY1.4
Design AffinityPREMIUM1.34
DIY MentalityTHRILL1.29
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Cousins Subs
CountryShare
United States98.8%
United Kingdom1.1%
Germany0.1%

See Cousins Subs audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cousins Subs have in United States?

Cousins Subs has an estimated audience of 646,128 people in United States, concentrated in Wisconsin and Indiana.

What is the gender split and age of Cousins Subs fans?

67.2% of Cousins Subs fans are female, 32.8% are male, with an average age of 38.9 years.

Which brands do Cousins Subs fans like most?

Cousins Subs fans show strongest brand affinity for Minnesota (3.61×), Sinaloa (6.28×), and Nebraska (4.54×) over the country average.

Where do Cousins Subs fans live in United States?

Cousins Subs fans in United States are most concentrated in Wisconsin (reach 443,781), Indiana (reach 18,643), and Illinois (reach 17,189). These three regions account for the largest share of the active audience.

What other brands do Cousins Subs fans also like?

Beyond Cousins Subs itself, the audience over-indexes on Sinaloa (6.28×), Nebraska (4.54×), Stamp collecting (5.84×), and Justice (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cousins Subs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.