A data profile of the people who buy, follow and care about Crystal Lake in United States — modelled from more than twelve digital signal sources. Crystal Lake has an estimated audience of 2,876,305 people in United States.
The average Crystal Lake fan in United States is 35.3 years old, more male, and lives primarily in Illinois.
The audience is concentrated in Illinois, California, Florida.
Top brand affinities include Obsessed (2009 film), AutoZone, CarMax, with strongest over-indexing on Obsessed (2009 film) (7.78× the country average).
Demographically, the Crystal Lake audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Crystal Lake fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Crystal Lake profile in United States.
34.2% are female, 65.8% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 35.3 |
| Estimated audience size | 2,876,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
Where the Crystal Lake audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~1M | 10.67× | |
| 02 | Wisconsin | ~200K | 3.14× | |
| 03 | Massachusetts | ~200K | 2.57× | |
| 04 | New Hampshire | ~30K | 2.13× | |
| 05 | Rhode Island | ~20K | 1.96× | |
| 06 | Vermont | ~10K | 1.91× | |
| 07 | Minnesota | ~80K | 1.72× | |
| 08 | Michigan | ~100K | 1.46× | |
| 09 | Connecticut | ~50K | 1.41× | |
| 10 | Iowa | ~40K | 1.41× | |
| 11 | Oklahoma | ~50K | 1.35× | |
| 12 | Montana | ~10K | 1.32× | |
| 13 | Maine | ~10K | 1.15× | |
| 14 | Mississippi | ~30K | 1.09× | |
| 15 | New Jersey | ~90K | 1.05× | |
| 16 | Colorado | ~50K | 1.04× | |
| 17 | Florida | ~200K | 0.91× | |
| 18 | Indiana | ~50K | 0.82× | |
| 19 | California | ~300K | 0.73× | |
| 20 | Ohio | ~70K | 0.73× | |
| 21 | Missouri | ~40K | 0.73× | |
| 22 | South Dakota | ~5K | 0.64× | |
| 23 | Arkansas | ~20K | 0.63× | |
| 24 | Alaska | ~4K | 0.63× | |
| 25 | Nebraska | ~10K | 0.61× | |
| 26 | North Dakota | ~4K | 0.61× | |
| 27 | Oregon | ~20K | 0.57× | |
| 28 | Virginia | ~40K | 0.54× | |
| 29 | Kentucky | ~20K | 0.54× | |
| 30 | Kansas | ~10K | 0.54× | |
| 31 | Washington | ~30K | 0.53× | |
| 32 | West Virginia | ~8K | 0.53× | |
| 33 | Idaho | ~9K | 0.52× | |
| 34 | Delaware | ~5K | 0.52× | |
| 35 | Hawaii | ~7K | 0.49× | |
| 36 | Pennsylvania | ~50K | 0.47× | |
| 37 | Washington, District of Columbia | ~5K | 0.47× | |
| 38 | New York | ~80K | 0.45× | |
| 39 | South Carolina | ~20K | 0.45× | |
| 40 | New Mexico | ~7K | 0.45× | |
| 41 | Utah | ~10K | 0.44× | |
| 42 | Tennessee | ~30K | 0.43× | |
| 43 | Georgia | ~40K | 0.42× | |
| 44 | North Carolina | ~40K | 0.42× | |
| 45 | Nevada | ~10K | 0.41× | |
| 46 | Alabama | ~20K | 0.40× | |
| 47 | Arizona | ~30K | 0.38× | |
| 48 | Louisiana | ~20K | 0.37× | |
| 49 | Texas | ~90K | 0.32× | |
| 50 | Maryland | ~20K | 0.31× |
The strongest cross-interests of the Crystal Lake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Obsessed (2009 film) | Movies & TV | 7.78× | ||
| 02 | Suzuki | Cars & Mobility | 6.08× | ||
| 03 | Off-road vehicle | Cars & Mobility | 4.51× | ||
| 04 | Motocross | Sports | 4.43× | ||
| 05 | MotoGP | Sports | 4.18× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 4.17× | ||
| 07 | Harbor Freight Tools | Home & Garden | 3.91× | ||
| 08 | Advance Auto Parts | Cars & Mobility | 3.72× | ||
| 09 | CarMax | Cars & Mobility | 3.68× | ||
| 10 | O'Reilly Auto Parts | Cars & Mobility | 3.66× | ||
| 11 | Kelley Blue Book | Movies & TV | 3.60× | ||
| 12 | AutoZone | Cars & Mobility | 3.38× | ||
| 13 | Enterprise Rent-A-Car | Cars & Mobility | 2.92× | ||
| 14 | Discount Tire | Shopping | 2.71× | ||
| 15 | Menards | Home & Garden | 2.43× | ||
| 16 | Ace Hardware | Home & Garden | 2.36× | ||
| 17 | Real property | Home & Garden | 2.36× | ||
| 18 | Auction | Shopping | 2.26× | ||
| 19 | The UPS Store | Shopping | 1.86× | ||
| 20 | Camping | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.07× | |
| Need for Security | CONSERVATISM | 1.84× | |
| Career Orientation | POWER | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Creativity | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.85× |
Crystal Lake has an estimated audience of 2,876,305 people in United States, concentrated in Illinois and California.
34.2% of Crystal Lake fans are female, 65.8% are male, with an average age of 35.3 years.
Crystal Lake fans show strongest brand affinity for Obsessed (2009 film) (7.78×), AutoZone (3.38×), and CarMax (3.68×) over the country average.
Crystal Lake fans in United States are most concentrated in Illinois (reach ~1M), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Crystal Lake itself, the audience over-indexes on AutoZone (3.38×), CarMax (3.68×), O'Reilly Auto Parts (3.66×), and Advance Auto Parts (3.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Crystal Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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