Rascasse Audience Intelligence

Cvent Target Market in United States

A data profile of the people who buy, follow and care about Cvent in United States — modelled from more than twelve digital signal sources. Cvent has an estimated audience of 326,941 people in United States.

#51among Software in United States#4782among Brand in United States#1178in Technology & Electronics

The average Cvent fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charlie's Angels, The Smiths, IHOP, with strongest over-indexing on Charlie's Angels (58.52× the country average).

Demographically, the Cvent audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cvent fan in United States is balanced, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Charlie's Angels.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cvent profile in United States.

Audience size
327K
in United States
Gender
54.4%♀
45.6% male
Age
45.5
average years
Country rank
#46240
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cvent

54.4% are female, 45.6% are male, average age 45.5.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Cvent audience in United States
MetricValue
Female54.4%
Male45.6%
Average age45.5
Estimated audience size326,941
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Cvent audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4930%
50+32%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Cvent audience comes from United States.

Worldwide audience distribution share by country for Cvent
CountryShare
United States56.1%
India8.6%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cvent audience in United States is strongest.

Fig. 05

Top regions by affinity

Cvent customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K4.99×
02Virginia~20K2.62×
03Maryland~9K1.63×
04Colorado~7K1.36×
05Utah~4K1.33×
06Massachusetts~8K1.31×
07New York~20K1.25×
08Connecticut~4K1.25×
09Illinois~10K1.18×
10North Carolina~10K1.18×
11Georgia~10K1.10×
12Rhode Island~1K1.10×
13Nevada~3K1.09×
14New Hampshire~1K1.06×
15Florida~20K1.05×
16New Jersey~8K1.03×
17Tennessee~7K1.01×
18California~40K1.00×
19Texas~30K0.97×
20Vermont<1K0.97×
21Minnesota~4K0.95×
22Wisconsin~4K0.92×
23Hawaii~1K0.92×
24Pennsylvania~10K0.90×
25Missouri~5K0.90×
26Arizona~6K0.88×
27Oregon~3K0.87×
28Kansas~2K0.86×
29Alaska<1K0.85×
30Maine<1K0.84×
31Montana<1K0.84×
32Nebraska~1K0.83×
33South Carolina~4K0.82×
34Louisiana~3K0.82×
35New Mexico~1K0.81×
36South Dakota<1K0.79×
37Washington~5K0.78×
38Delaware<1K0.76×
39North Dakota<1K0.76×
40Idaho~1K0.75×
41Indiana~4K0.74×
42Alabama~3K0.74×
43Oklahoma~3K0.72×
44Iowa~2K0.72×
45Michigan~6K0.67×
46Kentucky~3K0.67×
47Ohio~7K0.66×
48Arkansas~2K0.65×
49West Virginia<1K0.65×
50Mississippi~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Cvent, United States
0.61×1.00×4.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cvent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cvent audience
#·InterestCategoryAffinity×
01Charlie's AngelsMovies & TV58.52×
02The SmithsMusic & Radio32.00×
03Michelle PfeifferMovies & TV15.24×
04Jude LawMovies & TV10.72×
05Christopher WalkenMovies & TV9.86×
06Privacy policyTechnology & Electronics9.72×
07IHOPFood & Beverages8.81×
08Alexander SkarsgårdMovies & TV8.08×
09Ethan HawkeMovies & TV7.23×
10Waffle HouseFood & Beverages6.57×
11LinkedInInternet & Social Media5.14×
12InnovationBusiness & Career4.25×
13FedExBusiness & Career3.40×
14Nonprofit organizationPolitics & Society2.50×
15PinterestInternet & Social Media2.25×
16CNNMovies & TV2.21×
17WineFood & Beverages2.14×
18RecipesFood & Beverages1.88×
19Alcoholic beveragesFood & Beverages1.75×
20CookingFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cvent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cvent audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.46×
PatriotismCONSERVATISM1.74×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cvent audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cvent's target market in United States?

Cvent's target market in United States covers an estimated 326,941 people, concentrated in California and Texas.

02

What is the gender split and age of Cvent customers?

54.4% of the Cvent audience are female, 45.6% are male, with an average age of 45.5 years.

03

Which brands do Cvent fans like most?

Cvent fans show strongest brand affinity for Charlie's Angels (58.52×), The Smiths (32×), and IHOP (8.81×) over the country average.

04

Where do Cvent fans live in United States?

Cvent fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cvent fans also like?

Beyond Cvent itself, the audience over-indexes on The Smiths (32×), IHOP (8.81×), Michelle Pfeiffer (15.24×), and Privacy policy (9.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cvent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cvent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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