Rascasse Audience Intelligence

Dana Perino Audience in United States

A data profile of the people who buy, follow and care about Dana Perino in United States — modelled from more than twelve digital signal sources. Dana Perino has an estimated audience of 1,745,763 people in United States.

#84among Politician in United States#3033among Person in United States#1000in Politics & Society

The average Dana Perino fan in United States is 53.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Drudge Report, QVC, FedEx, with strongest over-indexing on Drudge Report (10.64× the country average).

Demographically, the Dana Perino audience skews balanced with an average age of 53.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dana Perino fan in United States is balanced, around 53.6 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dana Perino profile in United States.

Audience size
1.7M
in United States
Gender
47.7%♀
52.3% male
Age
53.6
average years
Country rank
#15832
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dana Perino fans

47.7% are female, 52.3% are male, average age 53.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Dana Perino audience in United States
MetricValue
Female47.7%
Male52.3%
Average age53.6
Estimated audience size1,745,763
Fig. 03

Age distribution

Ø 53.6
average years
Age distribution of the Dana Perino audience in United States
Age bracketShare%
16-192%
20-293%
30-397%
40-4925%
50+63%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Dana Perino audience comes from United States.

Worldwide audience distribution share by country for Dana Perino
CountryShare
United States98.7%
Germany1.0%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dana Perino audience in United States is strongest.

Fig. 05

Top regions by affinity

Dana Perino fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K1.61×
02South Carolina~50K1.46×
03West Virginia~10K1.33×
04Alabama~40K1.31×
05Tennessee~50K1.29×
06Montana~7K1.25×
07Mississippi~20K1.23×
08Florida~200K1.22×
09Pennsylvania~90K1.20×
10Idaho~10K1.20×
11Ohio~80K1.16×
12New Jersey~60K1.16×
13Delaware~7K1.15×
14Wisconsin~40K1.13×
15South Dakota~5K1.12×
16North Carolina~70K1.11×
17Arkansas~20K1.11×
18Missouri~40K1.10×
19Louisiana~30K1.09×
20New Hampshire~9K1.09×
21North Dakota~5K1.09×
22Kentucky~30K1.08×
23Nebraska~10K1.08×
24Georgia~70K1.07×
25Michigan~60K1.06×
26Oklahoma~20K1.04×
27Kansas~20K1.02×
28Indiana~40K1.00×
29Iowa~20K0.99×
30Connecticut~20K0.98×
31Maine~7K0.98×
32Arizona~40K0.96×
33Virginia~50K0.94×
34Minnesota~30K0.94×
35Rhode Island~6K0.89×
36Colorado~30K0.87×
37Illinois~60K0.83×
38New York~90K0.79×
39Massachusetts~30K0.79×
40Maryland~30K0.79×
41Texas~100K0.78×
42Nevada~20K0.77×
43Alaska~3K0.76×
44Utah~10K0.74×
45New Mexico~8K0.73×
46Oregon~20K0.71×
47Washington~30K0.63×
48Washington, District of Columbia~4K0.63×
49California~100K0.53×
50Hawaii~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Dana Perino, United States
0.47×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dana Perino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dana Perino audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility20.07×
02Leicester City F.C.Sports20.00×
03Crystal Palace F.C.Sports20.00×
04Aston Villa F.C.Sports17.58×
05Drudge ReportSports10.64×
06QVCMovies & TV8.96×
07Hilary DuffMovies & TV8.81×
08Weather forecastingHome & Garden7.90×
09New York PostNews7.41×
10FedExBusiness & Career6.60×
11MSNBCMovies & TV5.64×
12Sustainable energyHome & Garden5.63×
13Renewable energyBusiness & Career5.53×
14Fox News ChannelMovies & TV4.67×
15Masters TournamentSports4.43×
16Mortgage loansBusiness & Career3.65×
17TV talkshowsMovies & TV3.49×
18TraditionPolitics & Society3.17×
19PinterestInternet & Social Media2.65×
20Donald TrumpPolitics & Society2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dana Perino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dana Perino audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.36×
IndividualismJOY2.34×
SpiritualityBALANCE2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dana Perino audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.83×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dana Perino have in United States?

Dana Perino has an estimated audience of 1,745,763 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Dana Perino fans?

47.7% of Dana Perino fans are female, 52.3% are male, with an average age of 53.6 years.

03

Which brands do Dana Perino fans like most?

Dana Perino fans show strongest brand affinity for Drudge Report (10.64×), QVC (8.96×), and FedEx (6.6×) over the country average.

04

Where do Dana Perino fans live in United States?

Dana Perino fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dana Perino fans also like?

Beyond Dana Perino itself, the audience over-indexes on QVC (8.96×), FedEx (6.6×), New York Post (7.41×), and ExxonMobil (20.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dana Perino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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