Dana Perino Audience in United States

Dana Perino logo

Dana Perino has an estimated audience of 2,098,315 people in United States. 47.7% are female, 52.3% are male, average age 53.6. Top regions: Florida, Texas, California. Top brand affinities: Keene, New Hampshire, The Devil's Rejects, headspace, Urban Outfitters, Stop Bullying.

The average Dana Perino fan in United States is 53.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Keene, New Hampshire, The Devil's Rejects, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dana Perino audience skews balanced with an average age of 53.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Dana Perino fans

Demographic split for Dana Perino audience in United States
MetricValue
Female47.7%
Male52.3%
Average age53.6
Estimated audience size2,098,315

Audience persona

The typical Dana Perino fan in United States is balanced, around 53.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dana Perino in United States
RegionReachAffinity
Florida178,3121.26×
Texas148,7040.82×
California127,5210.55×
New York95,1870.81×
Pennsylvania88,0711.25×
Ohio78,6921.22×
North Carolina74,7961.18×
Georgia74,3361.15×
New Jersey62,9401.18×
Illinois60,9540.87×
Michigan59,7801.09×
Tennessee55,5181.32×
Virginia48,7000.95×
South Carolina46,9541.49×
Indiana39,8611.04×
Arizona39,6980.93×
Alabama37,6421.28×
Missouri37,4491.11×
Wisconsin34,9471.11×
Massachusetts33,2910.81×
Louisiana30,0501.11×
Colorado30,0200.91×
Kentucky29,1661.11×
Maryland28,0040.78×
Minnesota27,6390.92×
Washington26,7030.63×
Oklahoma24,6511.06×
Mississippi21,4891.24×
Connecticut20,3270.97×
Arkansas19,3681.12×
Iowa17,2171×
Oregon17,1400.71×
Kansas16,8631.02×
Nevada15,4330.76×
Utah14,6580.78×
West Virginia12,4521.27×
Idaho12,1831.16×
Nebraska11,2981.07×
New Hampshire8,8551.07×
Maine7,2580.97×
Montana6,9821.2×
New Mexico6,9330.66×
Delaware6,2401.08×
Rhode Island5,7620.86×
South Dakota5,0281.04×
Wyoming4,6951.51×
North Dakota4,5001.04×
Hawaii3,4720.38×
Washington, District of Columbia3,2430.51×
Vermont2,3720.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dana Perino audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
The Devil's Rejects29.66×Movies & TV
headspace12.44×Health
Urban Outfitters2.38×Shopping
Stop Bullying20×Politics & Society
Bully (2011 film)7.28×Movies & TV
Progressive rock2.12×Music & Radio
Wok6.58×Food & Beverages
Alaska1.7×Travel & Leisure
Google Home6.16×Technology & Electronics
Emperor Entertainment Group10.84×Business & Career
Product design1.68×Business & Career
Cherish (group)8.83×Music & Radio
Goma13.98×Travel & Leisure
Penn & Teller6.52×Movies & TV
Pillow1.63×Home & Garden
Cryptic crossword11.55×Technology & Electronics
Pro-Ject3.01×Music & Radio
Grammarly3.19×Business & Career
Goop3.54×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dana Perino audience
TraitClusterScore
PatriotismCONSERVATISM2.7
SpiritualityBALANCE1.37
TraditionCONSERVATISM1.34
IndividualismJOY1.27
Urban LifestyleOPEN1.24
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Dana Perino
CountryShare
United States98.9%
Germany0.8%
Italy0.2%

See Dana Perino audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Dana Perino have in United States?

Dana Perino has an estimated audience of 2,098,315 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Dana Perino fans?

47.7% of Dana Perino fans are female, 52.3% are male, with an average age of 53.6 years.

Which brands do Dana Perino fans like most?

Dana Perino fans show strongest brand affinity for Keene, New Hampshire (675×), The Devil's Rejects (29.66×), and headspace (12.44×) over the country average.

Where do Dana Perino fans live in United States?

Dana Perino fans in United States are most concentrated in Florida (reach 178,312), Texas (reach 148,704), and California (reach 127,521). These three regions account for the largest share of the active audience.

What other brands do Dana Perino fans also like?

Beyond Dana Perino itself, the audience over-indexes on The Devil's Rejects (29.66×), headspace (12.44×), Urban Outfitters (2.38×), and Stop Bullying (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dana Perino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.