Dana–Farber Cancer Institute Audience in United States

Dana–Farber Cancer Institute logo

Dana–Farber Cancer Institute has an estimated audience of 826,541 people in United States. 66.2% are female, 33.8% are male, average age 49.4. Top regions: Massachusetts, New York, California. Top brand affinities: Finnair, AccuWeather, StubHub, Clint Eastwood, DocuSign.

The average Dana–Farber Cancer Institute fan in United States is 49.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Dana–Farber Cancer Institute audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Stadium

Demographics of Dana–Farber Cancer Institute fans

Demographic split for Dana–Farber Cancer Institute audience in United States
MetricValue
Female66.2%
Male33.8%
Average age49.4
Estimated audience size826,541

Audience persona

The typical Dana–Farber Cancer Institute fan in United States is more female, around 49.4 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Dana–Farber Cancer Institute in United States
RegionReachAffinity
Massachusetts292,61117.97×
New York35,4820.77×
California22,2850.25×
New Hampshire19,5966.02×
Connecticut17,1882.07×
Florida16,7710.3×
Texas14,8860.21×
Rhode Island14,3285.45×
Maine13,5144.56×
Pennsylvania11,6470.42×
North Carolina9,9360.4×
New Jersey9,8870.47×
Virginia9,0670.45×
Illinois8,4630.31×
Georgia7,0860.28×
Maryland6,9590.49×
Ohio6,6080.26×
Vermont4,9973.44×
Michigan4,9500.23×
Washington4,2220.25×
Tennessee4,0350.24×
South Carolina3,8790.31×
Colorado3,7230.29×
Indiana3,4440.23×
Missouri3,1130.23×
Minnesota3,0100.25×
Arizona2,9480.17×
Wisconsin2,9150.23×
Oregon2,2200.23×
Kentucky2,2180.21×
Alabama1,8780.16×
Washington, District of Columbia1,6330.66×
Louisiana1,4410.14×
Kansas1,3770.21×
Nevada1,2080.15×
Oklahoma1,2070.13×
Utah1,2010.16×
Iowa1,1230.16×
Arkansas9670.14×
Nebraska7710.19×
Mississippi7640.11×
Delaware7360.32×
Hawaii7080.2×
West Virginia6880.18×
Idaho6360.15×
New Mexico5680.14×
Montana4160.18×
Alaska3050.17×
North Dakota2560.15×
South Dakota2460.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dana–Farber Cancer Institute audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.53×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
PSV Eindhoven40.68×Sports
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dana–Farber Cancer Institute audience
TraitClusterScore
Family OrientationCONSERVATISM2.8
PatriotismCONSERVATISM2.14
Community OrientationOPEN1.82
SustainabilityBALANCE1.66
Quality AwarenessPREMIUM1.55
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Dana–Farber Cancer Institute
CountryShare
United States89.3%
India2.1%
Italy1.2%

See Dana–Farber Cancer Institute audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Dana–Farber Cancer Institute have in United States?

Dana–Farber Cancer Institute has an estimated audience of 826,541 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Dana–Farber Cancer Institute fans?

66.2% of Dana–Farber Cancer Institute fans are female, 33.8% are male, with an average age of 49.4 years.

Which brands do Dana–Farber Cancer Institute fans like most?

Dana–Farber Cancer Institute fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Dana–Farber Cancer Institute fans live in United States?

Dana–Farber Cancer Institute fans in United States are most concentrated in Massachusetts (reach 292,611), New York (reach 35,482), and California (reach 22,285). These three regions account for the largest share of the active audience.

What other brands do Dana–Farber Cancer Institute fans also like?

Beyond Dana–Farber Cancer Institute itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dana–Farber Cancer Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.