Danbury, Connecticut Audience in United States
Danbury, Connecticut has an estimated audience of 443,423 people in United States. 57.4% are female, 42.6% are male, average age 42.9. Top brand affinities: Alaska, Hebe, Google Analytics, Product design, Israel.
Top brand affinities include Alaska, Hebe, Google Analytics, with strongest over-indexing on Alaska (1.95× the country average). Demographically, the Danbury, Connecticut audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Danbury, Connecticut fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.9 |
| Estimated audience size | 443,423 |
Audience persona
The typical Danbury, Connecticut fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.95× | Travel & Leisure |
| Hebe | 7.29× | Home & Garden |
| Google Analytics | 5.36× | Internet & Social Media |
| Product design | 1.93× | Business & Career |
| Israel | 1.97× | Travel & Leisure |
| Stamp collecting | 3.29× | Home & Garden |
| Nebraska | 1.81× | Travel & Leisure |
| Pro-Ject | 2.33× | Music & Radio |
| Kendra Scott | 1.68× | Fashion & Accessoires |
| Buying and Selling Real Estate | 4.1× | Home & Garden |
| Sinaloa | 1.82× | Travel & Leisure |
| Governor of Michigan | 3.5× | Politics & Society |
| Goop | 2.49× | Internet & Social Media |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| Elsword | 7.29× | Games |
| Rajasthan | 7.29× | Travel & Leisure |
| Fairy godmother | 3.27× | Literature |
| Home staging | 2.11× | Home & Garden |
| UK garage | 2.19× | Music & Radio |
| Historic site | 1.69× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.36 |
| Urban Lifestyle | OPEN | 1.25 |
| Extroversion | THRILL | 1.15 |
| Need for Security | CONSERVATISM | 1.14 |
| DIY Mentality | THRILL | 1.11 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.4% |
| United Kingdom | 6.9% |
| Germany | 2.4% |
See Danbury, Connecticut audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Danbury, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.