Dane County, Wisconsin Audience in United States
Dane County, Wisconsin has an estimated audience of 346,999 people in United States. 62.4% are female, 37.6% are male, average age 41.5. Top brand affinities: Who Wants to Be a Millionaire?, Mad About You, Elsword, Israel, Governor of Michigan.
Top brand affinities include Who Wants to Be a Millionaire?, Mad About You, Elsword, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Dane County, Wisconsin audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.
Category: Travel & Leisure · Type: POI
Demographics of Dane County, Wisconsin fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.5 |
| Estimated audience size | 346,999 |
Audience persona
The typical Dane County, Wisconsin fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Mad About You | 16.08× | Movies & TV |
| Elsword | 20× | Games |
| Israel | 1.58× | Travel & Leisure |
| Governor of Michigan | 4.55× | Politics & Society |
| Goop | 3.17× | Internet & Social Media |
| Hipster | 5.6× | Politics & Society |
| Fairy godmother | 4.28× | Literature |
| Grinch | 2.1× | Movies & TV |
| Wok | 3.41× | Food & Beverages |
| Vocal harmony | 2.33× | Music & Radio |
| Hibachi | 3.87× | Food & Beverages |
| Google Home | 2.99× | Technology & Electronics |
| Cherish (group) | 4.85× | Music & Radio |
| Historic site | 1.89× | Arts & Culture |
| Home staging | 2.3× | Home & Garden |
| Mathcore | 3.36× | Music & Radio |
| headspace | 3.85× | Health |
| MK | 1.72× | Music & Radio |
| TV Fanatic | 3.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.54 |
| Urban Lifestyle | OPEN | 1.25 |
| Community Orientation | OPEN | 1.23 |
| Extroversion | THRILL | 1.19 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.1% |
| Italy | 0.0% |
See Dane County, Wisconsin audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dane County, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.